Jasmina Ilicic

Assoc Professor


Research output per year

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Press / Media

How a subtle logo tweak could make all the difference

Jasmina Ilicic & Stacey Baxter


1 Media contribution

Press/Media: Research

More than lip service to a smile in advertising and marketing

Jasmina Ilicic, Alicia Kulczynski & Stacey Baxter


2 items of Media coverage, 2 Media contributions

Press/Media: Research

Consumer-Brand Relational Authenticity

Jasmina Ilicic & Cynthia Webster


1 item of Media coverage

Press/Media: Research