Jasmina Ilicic is an Associate Professor of Marketing in the Monash Business School. She is currently a Regional Editor (Asia Pacific) for the European Journal of Marketing and was previously an Associate Editor for the same journal. Jasmina holds a Ph.D. in Marketing. She was Lecturer in Marketing at The University of Adelaide before joining Monash. Prior to her academic career, Jasmina worked in the advertising industry with several internationally recognised brands including L'Oreal and Pfizer.

Jasmina's current research interests focus on spokesperson effectiveness (influencers/celebrities), strategic brand element design (logos, brand names, and packaging), and minimising the harms of addictive product marketing (gambling, food). She has published in international academic journals such as Journal of Consumer Psychology, International Journal of Research in Marketing, European Journal of Marketing, Psychology & Marketing, Journal of Business Research, Marketing Letters, and Journal of Advertising.

Jasmina is also the recipient of various research awards including the 2019 Australian and New Zealand Marketing Academy Best Paper in Marketing Communications Track Award, 2018 Australian and New Zealand Marketing Academy Overall Best Conference Paper Award, 2016 Australian and New Zealand Marketing Academy Emerging Researcher of the Year Award (judged as an early career researcher to have made the most significant contribution to marketing knowledge through research of high standing), and  2016 Dean’s Award for Excellence in Research by an Early Career Researcher. Her co-authored paper "Consumer Values of Corporate and Celebrity Brand Associations" in Qualitative Market Research: An International Journal was awarded Outstanding Paper in the 2016 Emerald Literati Network Awards for Excellence for its contribution to the body of knowledge and relevance to practice. In 2022, she won an Emerald Literati Outstanding Associate Editor Award for European Journal of Marketing. 

Related Links:

• Google Scholar Publications and citations profile
• ResearchGate Publication profile with forthcoming papers

MKF5231 Establishing and Building Strong Brands 

MKF2521 Brand Management