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Jasmina Ilicic

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Jasmina Ilicic

Assoc Professor

 https://orcid.org/0000-0002-2658-4492
20112025

Research activity per year

Personal profile

Biography

Jasmina Ilicic is an Associate Professor of Marketing in the Monash Business School. She is currently a Regional Editor (Asia Pacific) for the European Journal of Marketing and was previously an Associate Editor for the same journal. Jasmina holds a Ph.D. in Marketing. She was Lecturer in Marketing at The University of Adelaide before joining Monash. Prior to her academic career, Jasmina worked in the advertising industry with several internationally recognised brands including L'Oreal and Pfizer.

Jasmina's current research interests focus on spokesperson effectiveness (influencers/celebrities), strategic brand element design (logos, brand names, and packaging), and minimising the harms of addictive product marketing (gambling, food, tobacco). She has published in premier marketing journals such as Journal of Marketing, Journal of Consumer Psychology and International Journal of Research in Marketing.

Jasmina is also the recipient of various research awards including the 2019 Australian and New Zealand Marketing Academy Best Paper in Marketing Communications Track Award, 2018 Australian and New Zealand Marketing Academy Overall Best Conference Paper Award, 2016 Australian and New Zealand Marketing Academy Emerging Researcher of the Year Award (judged as an early career researcher to have made the most significant contribution to marketing knowledge through research of high standing), and  2016 Dean’s Award for Excellence in Research by an Early Career Researcher. Her co-authored paper "Consumer Values of Corporate and Celebrity Brand Associations" in Qualitative Market Research: An International Journal was awarded Outstanding Paper in the 2016 Emerald Literati Network Awards for Excellence for its contribution to the body of knowledge and relevance to practice. In 2022, she won an Emerald Literati Outstanding Associate Editor Award for European Journal of Marketing. 

Related Links:

Monash teaching commitment

MKF5231 Establishing and Building Strong Brands 

MKF2521 Brand Management

Research area keywords

  • Brand Name Development
  • Spokespeople in Advertising
  • Brand Authenticity
  • Consumer-Brand Relationships
  • Brand Logo Design
  • Addictive Products
  • Celebrities/Influencers
  • Social Marketing

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  1. SDG 3 - Good Health and Well-being
    SDG 3 Good Health and Well-being
  2. SDG 12 - Responsible Consumption and Production
    SDG 12 Responsible Consumption and Production

Collaborations and top research areas from the last five years

Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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View all 67 research outputs
View all 10 prizes
  • 6 Peer review responsibility
  • 5 Thesis Examination
  • 3 Contribution to conference
  • 2 Editorial responsibility
View all 16 activities