Research output per year
Research output per year
Research activity per year
Jasmina Ilicic is an Associate Professor of Marketing in the Monash Business School. Jasmina holds a Ph.D. in Marketing from Macquarie University, Sydney. Prior to her academic career, Jasmina worked in the advertising industry with several internationally recognised brands including L'Oreal and Pfizer. Her current research interests focus on the spokesperson effectiveness (influencers/celebrities) and the design of brand elements (logos, brand names, and packaging). Jasmina has published in international academic journals such as International Journal of Research in Marketing, European Journal of Marketing, Psychology & Marketing, Journal of Business Research, Marketing Letters, and Journal of Brand Management. Jasmina is the recipient of various research awards including the 2019 Australian and New Zealand Marketing Academy Best Paper in Marketing Communications Track Award, 2018 Australian and New Zealand Marketing Academy Overall Best Conference Paper Award, 2016 Australian and New Zealand Marketing Academy Emerging Researcher of the Year Award (judged as an early career researcher to have made the most significant contribution to marketing knowledge through research of high standing), and 2016 Dean’s Award for Excellence in Research by an Early Career Researcher. Her co-authored paper "Consumer Values of Corporate and Celebrity Brand Associations" in Qualitative Market Research: An International Journal was awarded Outstanding Paper in the 2016 Emerald Literati Network Awards for Excellence for its contribution to the body of knowledge and relevance to practice. She currently serves as an Associate Editor for European Journal of Marketing. In 2022, she won an Emerald Literati Outstanding Associate Editor Award for European Journal of Marketing.
MKF5231 Establishing and Building Strong Brands
MKF2521 Brand Management
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Research output: Contribution to journal › Article › Other › peer-review
Research output: Contribution to journal › Article › Research › peer-review
Research output: Contribution to journal › Article › Research › peer-review
Research output: Contribution to journal › Article › Research › peer-review
Research output: Contribution to journal › Article › Research › peer-review
Ilicic, Jasmina (Recipient), 2016
Prize: Prize (including medals and awards)
Ilicic, Jasmina (Recipient), 2018
Prize: Prize (including medals and awards)
Ilicic, Jasmina (Recipient), 2014
Prize: Prize (including medals and awards)
Ilicic, Jasmina (Recipient), 2019
Prize: Prize (including medals and awards)
Jasmina Ilicic (Member of programme committee)
Activity: Participating in or organising an event types › Contribution to conference
Jasmina Ilicic (Session chair)
Activity: Participating in or organising an event types › Contribution to conference
Jasmina Ilicic (Associate editor)
Activity: Publication peer-review and editorial work types › Editorial responsibility
Jasmina Ilicic (Peer reviewer)
Activity: Publication peer-review and editorial work types › Peer review responsibility
Jasmina Ilicic (Examiner)
Activity: Examination types › Thesis Examination
Jasmina Ilicic & Stacey Baxter
29/08/18
1 Media contribution
Press/Media: Research
Jasmina Ilicic, Alicia Kulczynski & Stacey Baxter
27/04/18 → 29/05/18
2 items of Media coverage, 2 Media contributions
Press/Media: Research
Jasmina Ilicic & Cynthia Webster
14/09/17
1 item of Media coverage
Press/Media: Research