Jasmina Ilicic

Assoc Professor

20112019
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Personal profile

Biography

Jasmina Ilicic is an Associate Professor of Marketing in the Monash Business School. Jasmina holds a Ph.D. in Marketing from Macquarie University, Sydney. Prior to her academic career, Jasmina worked in the advertising industry with several internationally recognised brands including L'Oreal and Pfizer. Her current research interests focus on the influence of facial feature characteristics on spokesperson effectiveness and the design of brand elements (logos, brand names, and packaging). Jasmina has published in international academic journals such as International Journal of Research in Marketing, European Journal of Marketing, Psychology & Marketing, Journal of Business Research, Marketing Letters, and Journal of Brand Management. Jasmina was the recipient of the Australian and New Zealand Marketing Academy Emerging Researcher of the Year Award; judged as an early career researcher to have made the most significant contribution to marketing knowledge through research of high standing. Jasmina was also the recipient of the 2016 Dean’s Award for Excellence in Research by an Early Career Researcher. Her co-authored paper "Consumer Values of Corporate and Celebrity Brand Associations" in Qualitative Market Research: An International Journal was awarded Outstanding Paper in the 2016 Emerald Literati Network Awards for Excellence for its contribution to the body of knowledge and relevance to practice.  

 

Related Links:

Monash teaching commitment

MKF2521 Brand Management

Keywords

  • Phonology in Brand Names
  • Spokespeople in Advertising
  • Brand Authenticity
  • Consumer-Brand Relationships
  • Brand Logo Design
  • Social Marketing

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2011 2019

The celebrity capital life cycle: a framework for future research directions on celebrity endorsement

Carrillat, F. A. & Ilicic, J., 21 Mar 2019, (Accepted/In press) In : Journal of Advertising. 11 p.

Research output: Contribution to journalArticleOtherpeer-review

To meet or meat? Homophones in advertising encourage judgments and behaviors in children

Ilicic, J., Baxter, S. M. & Kulczynski, A., 11 Jan 2019, (Accepted/In press) In : Journal of Advertising. 17 p.

Research output: Contribution to journalArticleResearchpeer-review

Celebrity versus film persona endorsements: examining the effect of celebrity transgressions on consumer judgments

Kennedy, A., Baxter, S. M. & Ilicic, J., 27 Sep 2018, (Accepted/In press) In : Psychology and Marketing. 11 p.

Research output: Contribution to journalArticleResearchpeer-review

Consumer socialization agency in tourism decisions

Watne, T. A., Ilicic, J. & Harrigan, P., 1 Jul 2018, In : Journal of Vacation Marketing. 24, 3, p. 234-246 13 p.

Research output: Contribution to journalArticleResearchpeer-review

Prizes

ANZMAC Emerging Researcher of the Year

Jasmina Ilicic (Recipient), 2016

Prize: Prize (including medals and awards)

Best Conference Paper Award

Jasmina Ilicic (Recipient), 2018

Prize: Prize (including medals and awards)

Best Congress Paper Award

Jasmina Ilicic (Recipient), 2014

Prize: Prize (including medals and awards)

Best Paper Award

Jasmina Ilicic (Recipient), 2018

Prize: Prize (including medals and awards)

Best Paper Award

Jasmina Ilicic (Recipient), 2015

Prize: Prize (including medals and awards)

Activities 2015 2018

  • 6 Peer review responsibility
  • 5 Thesis Examination
  • 1 Contribution to conference
  • 1 Editorial responsibility

International Journal of Research in Marketing (Journal)

Jasmina Ilicic (Peer reviewer)
2018 → …

Activity: Publication peer-review and editorial work typesPeer review responsibility

Journal of Business Research (Journal)

Jasmina Ilicic (Peer reviewer)
2017

Activity: Publication peer-review and editorial work typesPeer review responsibility

Honours Thesis Examiner

Jasmina Ilicic (Examiner)
2017

Activity: Examination typesThesis Examination

Journal of Consumer Behaviour (Journal)

Jasmina Ilicic (Editorial board member)
2017 → …

Activity: Publication peer-review and editorial work typesEditorial responsibility

Australian and New Zealand Marketing Academy Conference (ANZMAC 2017)

Jasmina Ilicic (Session chair)
2017

Activity: Participating in or organising an event typesContribution to conference

Press / Media

How a subtle logo tweak could make all the difference

Jasmina Ilicic & Stacey Baxter

29/08/18

1 media contribution

Press/Media: Research

More than lip service to a smile in advertising and marketing

Jasmina Ilicic, Alicia Kulczynski & Stacey Baxter

27/04/1829/05/18

2 items of media coverage, 2 media contributions

Press/Media: Research

Consumer-Brand Relational Authenticity

Jasmina Ilicic & Cynthia Webster

14/09/17

1 item of media coverage

Press/Media: Research