Jasmina Ilicic

Assoc Professor

20112019
If you made any changes in Pure these will be visible here soon.

Personal profile

Biography

Jasmina Ilicic is an Associate Professor of Marketing in the Monash Business School. Jasmina holds a Ph.D. in Marketing from Macquarie University, Sydney. Prior to her academic career, Jasmina worked in the advertising industry with several internationally recognised brands including L'Oreal and Pfizer. Her current research interests focus on the influence of facial feature characteristics on spokesperson effectiveness and the design of brand elements (logos, brand names, and packaging). Jasmina has published in international academic journals such as International Journal of Research in Marketing, European Journal of Marketing, Psychology & Marketing, Journal of Business Research, Marketing Letters, and Journal of Brand Management. Jasmina is the recipient of various research awards including the 2018 Australian and New Zealand Marketing Academy Best Conference Paper Award, the 2016 Australian and New Zealand Marketing Academy Emerging Researcher of the Year Award (judged as an early career researcher to have made the most significant contribution to marketing knowledge through research of high standing), and the 2016 Dean’s Award for Excellence in Research by an Early Career Researcher. Her co-authored paper "Consumer Values of Corporate and Celebrity Brand Associations" in Qualitative Market Research: An International Journal was awarded Outstanding Paper in the 2016 Emerald Literati Network Awards for Excellence for its contribution to the body of knowledge and relevance to practice. She currently serves as an Associate Editor for European Journal of Marketing.   

Related Links:

Monash teaching commitment

MKF3621 Advertising Management and Campaigns

Keywords

  • Phonology in Brand Names
  • Spokespeople in Advertising
  • Brand Authenticity
  • Consumer-Brand Relationships
  • Brand Logo Design
  • Social Marketing

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2011 2019

Celebrity versus film persona endorsements: examining the effect of celebrity transgressions on consumer judgments

Kennedy, A., Baxter, S. M. & Ilicic, J., Feb 2019, In : Psychology and Marketing. 36, 2, p. 102-112 11 p.

Research output: Contribution to journalArticleResearchpeer-review

Keeping it real: examining the influence of co-branding authenticity in cause-related marketing

Ilicic, J., Baxter, S. M. & Kulczynski, A., Jan 2019, In : Journal of Brand Management. 26, 1, p. 49-59 11 p.

Research output: Contribution to journalArticleResearchpeer-review

Political ideology and brand attachment

Chan, E. Y. & Ilicic, J., 22 May 2019, (Accepted/In press) In : International Journal of Research in Marketing. 17 p.

Research output: Contribution to journalArticleResearchpeer-review

The celebrity capital life cycle: a framework for future research directions on celebrity endorsement

Carrillat, F. A. & Ilicic, J., 2019, In : Journal of Advertising. 48, 1, p. 61-71 11 p.

Research output: Contribution to journalArticleOtherpeer-review

Consumer socialization agency in tourism decisions

Watne, T. A., Ilicic, J. & Harrigan, P., 1 Jul 2018, In : Journal of Vacation Marketing. 24, 3, p. 234-246 13 p.

Research output: Contribution to journalArticleResearchpeer-review

Prizes

ANZMAC Emerging Researcher of the Year

Jasmina Ilicic (Recipient), 2016

Prize: Prize (including medals and awards)

Best Conference Paper Award

Jasmina Ilicic (Recipient), 2018

Prize: Prize (including medals and awards)

Best Congress Paper Award

Jasmina Ilicic (Recipient), 2014

Prize: Prize (including medals and awards)

Best Paper Award

Jasmina Ilicic (Recipient), 2015

Prize: Prize (including medals and awards)

Best Paper in Track Award

Jasmina Ilicic (Recipient), 2018

Prize: Prize (including medals and awards)

Activities 2015 2019

  • 6 Peer review responsibility
  • 5 Thesis Examination
  • 2 Editorial responsibility
  • 1 Contribution to conference

European Journal of Marketing (Journal)

Jasmina Ilicic (Associate editor)
20192022

Activity: Publication peer-review and editorial work typesEditorial responsibility

International Journal of Research in Marketing (Journal)

Jasmina Ilicic (Peer reviewer)
2018 → …

Activity: Publication peer-review and editorial work typesPeer review responsibility

Australian and New Zealand Marketing Academy Conference (ANZMAC 2017)

Jasmina Ilicic (Session chair)
2017

Activity: Participating in or organising an event typesContribution to conference

Journal of Consumer Behaviour (Journal)

Jasmina Ilicic (Editorial board member)
2017 → …

Activity: Publication peer-review and editorial work typesEditorial responsibility

Honours Thesis Examiner

Jasmina Ilicic (Examiner)
2017

Activity: Examination typesThesis Examination

Press / Media

How a subtle logo tweak could make all the difference

Jasmina Ilicic & Stacey Baxter

29/08/18

1 media contribution

Press/Media: Research

More than lip service to a smile in advertising and marketing

Jasmina Ilicic, Alicia Kulczynski & Stacey Baxter

27/04/1829/05/18

2 items of media coverage, 2 media contributions

Press/Media: Research

Consumer-Brand Relational Authenticity

Jasmina Ilicic & Cynthia Webster

14/09/17

1 item of media coverage

Press/Media: Research