19972019
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Research Output 1997 2019

2019

Consumer responses to high service attentiveness: a cross-cultural examination

Liu, M. W., Zhang, L. & Keh, H. T., Mar 2019, In : Journal of International Marketing. 27, 1, p. 56-73 18 p.

Research output: Contribution to journalArticleResearchpeer-review

Powering Sustainable Consumption: The Roles of Green Consumption Values and Power Distance Belief

Yan, L., Keh, H. T. & Wang, X., 1 Jan 2019, (Accepted/In press) In : Journal of Business Ethics. 18 p.

Research output: Contribution to journalArticleResearchpeer-review

1 Citation (Scopus)

Shaping consumer preference using alignable attributes: the roles of regulatory orientation and construal level

Sun, J., Keh, H. T. & Lee, A. Y., Mar 2019, In : International Journal of Research in Marketing. 36, 1, p. 151-168 18 p.

Research output: Contribution to journalArticleResearchpeer-review

The differential effects of separated vs. unseparated services: the roles of performance risk and regulatory focus

Keh, H. T., Hartley, N. & Wang, D., 10 May 2019, In : Journal of Service Theory and Practice. 29, 1, p. 93-118 26 p.

Research output: Contribution to journalArticleResearchpeer-review

2018
1 Citation (Scopus)

Event-marketing and advertising expenditures: the differential effects on brand value and company revenue

Liu, L., Zhang, J. & Keh, H. T., Dec 2018, In : Journal of Advertising Research. 58, 4, p. 464-475 12 p.

Research output: Contribution to journalArticleResearchpeer-review

Nostalgia and consumer preference for indulgent foods: the role of social connectedness

Wang, X., Keh, H. T. & Chao, C. H., 1 May 2018, In : International Journal of Consumer Studies. 42, 3, p. 316-326 11 p.

Research output: Contribution to journalArticleResearchpeer-review

3 Citations (Scopus)

The differential effects of online peer review and expert review on service evaluations: the roles of confidence and information convergence

Keh, H. T. & Sun, J., 1 Nov 2018, In : Journal of Service Research. 21, 4, p. 474-489 16 p.

Research output: Contribution to journalArticleResearchpeer-review

9 Citations (Scopus)

The effects of employee behaviours on customer participation in the service encounter: the mediating role of customer emotions

Zhao, Y., Yan, L. & Keh, H. T., 1 Jan 2018, In : European Journal of Marketing. 52, 5-6, p. 1203-1222 20 p.

Research output: Contribution to journalArticleResearchpeer-review

2017
14 Citations (Scopus)

Consumer reliance on intangible versus tangible attributes in service evaluation: the role of construal level

Ding, Y. & Keh, H. T., 1 Nov 2017, In : Journal of the Academy of Marketing Science. 45, 6, p. 848-865 18 p.

Research output: Contribution to journalArticleResearchpeer-review

3 Citations (Scopus)

Consumer susceptibility to cross-selling persuasion: The roles of self-construal and interpersonal harmony

Wang, X. & Keh, H. T., 1 Jan 2017, In : Journal of Retailing and Consumer Services. 34, p. 177-184 8 p.

Research output: Contribution to journalArticleResearchpeer-review

7 Citations (Scopus)

"Every coin has two sides": The effects of dialectical thinking and attitudinal ambivalence on psychological discomfort and consumer choice

Pang, J., Keh, H. T., Li, X. & Maheswaran, D., 1 Apr 2017, In : Journal of Consumer Psychology. 27, 2, p. 218-230 13 p.

Research output: Contribution to journalArticleResearchpeer-review

2016
17 Citations (Scopus)

A re-examination of service standardization versus customization from the consumer's perspective

Ding, Y. & Keh, H. T., 2016, In : Journal of Services Marketing. 30, 1, p. 16 - 28 13 p.

Research output: Contribution to journalArticleResearchpeer-review

6 Citations (Scopus)

Integrative responses to culture mixing in brand name translations: The roles of product self-expressiveness and self-relevance of values among bicultural Chinese consumers

Keh, H. T., Torelli, C. J., Chiu, C. Y. & Hao, J., 1 Nov 2016, In : Journal of Cross-Cultural Psychology. 47, 10, p. 1345-1360 16 p.

Research output: Contribution to journalArticleResearchpeer-review

10 Citations (Scopus)

Taming the blame game: using promotion programs to counter product-harm crises

Xie, Y. & Keh, H. T., 2016, In : Journal of Advertising. 45, 2, p. 211 - 226 16 p.

Research output: Contribution to journalArticleResearchpeer-review

6 Citations (Scopus)

The effects of model size and race on Chinese consumers' reactions: A social comparison perspective

Keh, H. T., Park, I. H., Kelly, S. J. & Du, X., 2016, In : Psychology and Marketing. 33, 3, p. 177 - 194 18 p.

Research output: Contribution to journalArticleResearchpeer-review

2015
10 Citations (Scopus)

Consumer delight and outrage: Scale development and validation

Liu, M. W. & Keh, H. T., 2015, In : Journal of Service Theory and Practice. 25, 6, p. 680 - 699 20 p.

Research output: Contribution to journalArticleResearchpeer-review

5 Citations (Scopus)

Online movie ratings: A cross-cultural, emerging Asian markets perspective

Keh, H. T., Ji, W., Wang, X., Sy-Changco, J. A. & Singh, R., 2015, In : International Marketing Review. 32, 3/4, p. 366 - 388 23 p.

Research output: Contribution to journalArticleResearchpeer-review

2 Citations (Scopus)

Other-serving bias in advice-taking: When advisors receive more credit than blame

Palmeira, M., Spassova, G. & Keh, H. T., 2015, In : Organizational Behavior and Human Decision Processes. 130, p. 13 - 25 13 p.

Research output: Contribution to journalArticleResearchpeer-review

2013
5 Citations (Scopus)

Consumer responses to variety in product bundles: The moderating role of evaluation mode

Wang, X., Sun, L. & Keh, H. T., 2013, In : International Journal of Research in Marketing. 30, 4, p. 335-342 8 p.

Research output: Contribution to journalArticleResearchpeer-review

36 Citations (Scopus)

The beautiful, the cheerful, and the helpful: The effects of service employee attributes on customer satisfaction

Keh, H. T., Ren, R., Hill, S. R. & Li, X., 2013, In : Psychology and Marketing. 30, 3, p. 211 - 226 16 p.

Research output: Contribution to journalArticleResearchpeer-review

2012
67 Citations (Scopus)

Brand concepts as representations of human values: Do cultural congruity and compatibility between values matter?

Torelli, C. J., Ozsomer, A., Carvalho, S. W., Keh, H. T. & Maehle, N., 2012, In : Journal of Marketing. 76, 4, p. 92 - 108 17 p.

Research output: Contribution to journalArticleResearchpeer-review

16 Citations (Scopus)

The effect of attribute alignability on service evaluation: The moderating role of uncertainty

Sun, J., Keh, H. T. & Lee, A. Y., 2012, In : Journal of Consumer Research. 39, 4, p. 831 - 847 17 p.

Research output: Contribution to journalArticleResearchpeer-review

2011
59 Citations (Scopus)

Exclusionary reactions to foreign cultures: Effects of simultaneous exposure to cultures in globalized space

Torelli, C. J., Chiu, C., Tam, K., Au, A. K. C. & Keh, H. T., 2011, In : Journal of Social Issues. 67, 4, p. 716 - 742 27 p.

Research output: Contribution to journalArticleResearchpeer-review

2010
80 Citations (Scopus)

Customer reactions to service separation

Keh, H. T. & Pang, J., 2010, In : Journal of Marketing. 74, 2, p. 55 - 70 16 p.

Research output: Contribution to journalArticleResearchpeer-review

103 Citations (Scopus)

How do price fairness perceptions differ across culture?

Bolton, L. E., Keh, H. T. & Alba, J. W., 2010, In : Journal of Marketing Research. 47, 3, p. 564 - 576 13 p.

Research output: Contribution to journalArticleResearchpeer-review

45 Citations (Scopus)

Interorganizational exchanges in China: Organizational forms and governance mechanisms

Zhang, J. & Keh, H. T., 2010, In : Management and Organization Review. 6, 1, p. 123 - 147 25 p.

Research output: Contribution to journalArticleResearchpeer-review

26 Citations (Scopus)

Lay theories of medicine and a healthy lifestyle

Wang, W., Keh, H. T. & Bolton, L. E., 2010, In : Journal of Consumer Research. 37, 1, p. 80 - 97 18 p.

Research output: Contribution to journalArticleResearchpeer-review

2009
285 Citations (Scopus)

Corporate reputation and customer behavioral intentions: The roles of trust, identification and commitment

Keh, H. T. & Xie, Y., 2009, In : Industrial Marketing Management. 38, 7, p. 732 - 742 11 p.

Research output: Contribution to journalArticleResearchpeer-review

10 Citations (Scopus)

Effects of advertising strategy on consumer-brand relationships: A brand love perspective

Pang, J., Keh, H. T. & Peng, S., 2009, In : Frontiers of Business Research in China. 3, 4, p. 599-620 22 p.

Research output: Contribution to journalArticleResearchpeer-review

62 Citations (Scopus)

Perceptions of culture in multicultural space: Joint presentation of images from two cultures increases in-group attribution of culture-typical characteristics

Chiu, C., Mallorie, L. & Keh, H. T., 2009, In : Journal of Cross-Cultural Psychology. 40, 2, p. 282 - 300 19 p.

Research output: Contribution to journalArticleResearchpeer-review

2008
49 Citations (Scopus)

The complexities of perceived risk in cross-cultural services marketing

Keh, H. T. & Sun, J., 2008, In : Journal of International Marketing. 16, 1, p. 120 - 146 27 p.

Research output: Contribution to journalArticleResearchpeer-review

2007
31 Citations (Scopus)

The effects of advertising and brand value on future operating and market performance

Eng, L. L. & Keh, H. T., 2007, In : Journal of Advertising. 36, 4, p. 91 - 100 10 p.

Research output: Contribution to journalArticleResearchpeer-review

305 Citations (Scopus)

The effects of entrepreneurial orientation and marketing information on the performance of SMEs

Keh, H. T., Nguyen, T. T. M. & Ng, H. P., 2007, In : Journal of Business Venturing. 22, 4, p. 592 - 611 20 p.

Research output: Contribution to journalArticleResearchpeer-review

2006
86 Citations (Scopus)

Brand value creation: Analysis of the Interbrand-Business Week brand value rankings

Chu, S. & Keh, H. T., 2006, In : Marketing Letters. 17, 4, p. 323 - 331 9 p.

Research output: Contribution to journalArticleResearchpeer-review

118 Citations (Scopus)

Do reward programs build loyalty for services?: The moderating effect of satisfaction on type and timing of rewards

Keh, H. T. & Lee, Y. H., 2006, In : Journal of Retailing. 82, 2, p. 127 - 136 10 p.

Research output: Contribution to journalArticleResearchpeer-review

2005
117 Citations (Scopus)

Efficiency, effectiveness and productivity of marketing in services

Keh, H. T., Chu, S. & Xu, J., 11 Oct 2005, In : European Journal of Operational Research. 170, 1, p. 265-276 12 p.

Research output: Contribution to journalArticleResearchpeer-review

56 Citations (Scopus)

The effects of R&D and advertising on firm value: An examination of manufacturing and nonmanufacturing firms

Ho, Y. K., Keh, H. T. & Ong, J. M., 1 Feb 2005, In : IEEE Transactions on Engineering Management. 52, 1, p. 3-14 12 p.

Research output: Contribution to journalArticleResearchpeer-review

2003
97 Citations (Scopus)

Modelling hybrid distribution channels: A game-theoretic analysis

Park, S. Y. & Keh, H. T., 1 Jan 2003, In : Journal of Retailing and Consumer Services. 10, 3, p. 155-167 13 p.

Research output: Contribution to journalArticleResearchpeer-review

105 Citations (Scopus)

Retail productivity and scale economies at the firm level: A DEA approach

Keh, H. T. & Chu, S., 1 Apr 2003, In : OMEGA International Journal of Management Science. 31, 2, p. 75-82 8 p.

Research output: Contribution to journalReview ArticleResearchpeer-review

2001
31 Citations (Scopus)

Online Grocery Retailing: Success Factors and Potential Pitfalls

Keh, H. T. & Shieh, E., 1 Jan 2001, In : Business Horizons. 44, 4, p. 73-83 11 p.

Research output: Contribution to journalArticleResearchpeer-review

68 Citations (Scopus)

Retail customers as partial employees in service provision: A conceptual framework

Keh, H. T. & Wei Teo, C., 1 Aug 2001, In : International Journal of Retail & Distribution Management. 29, 8, p. 370-378 9 p.

Research output: Contribution to journalArticleResearchpeer-review

16 Citations (Scopus)

The efficacy of power and influence strategies in a conventional channel: A Singapore perspective

Shamdasani, P., Keh, H. T. & Chan, K. T. S., 1 Dec 2001, In : Journal of Business and Industrial Marketing. 16, 1, p. 21-36 16 p.

Research output: Contribution to journalArticleResearchpeer-review

1998
7 Citations (Scopus)

Technological innovations in grocery retailing: retrospect and prospect

Keh, H. T., 1 Apr 1998, In : Technology in Society. 20, 2, p. 195-209 15 p.

Research output: Contribution to journalArticleResearchpeer-review

1997
16 Citations (Scopus)

The classification of distribution channel output: A review

Keh, H. T., 1 Jan 1997, In : International Review of Retail, Distribution and Consumer Research. 7, 2, p. 145-156 12 p.

Research output: Contribution to journalArticleResearchpeer-review

23 Citations (Scopus)

To Market, to Market: The Changing Face of Grocery Retailing

Keh, H. T. & Park, S. Y., 1 Jan 1997, In : Long Range Planning. 30, 6, p. 836-846 11 p.

Research output: Contribution to journalArticleResearchpeer-review