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Hean Tat Keh (郭贤达) is Professor of Marketing and former Head of the Department of Marketing at Monash Business School. His current research centers on consumer well-being, with a focus on responsible consumption, healthcare, and services marketing—addressing some of the most pressing challenges in today’s marketplace. His work appears in leading FT50 journals, including the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, Journal of the Academy of Marketing Science, and Organizational Behavior and Human Decision Processes. Ranked among the top 1% of marketing scholars globally by ScholarGPS, he is one of only two recipients of both the ANZMAC Distinguished Marketing Researcher Award and Educator Awards. An accomplished academic leader, he previously led a 45-member department across three campuses, ranked among the world’s Top 50 in marketing. Before joining Monash University, Professor Keh held academic positions at the University of Queensland, Peking University, and the National University of Singapore. He holds a PhD from the University of Washington, Seattle.  

     Selected recent journal articles:

• Keh, Hean Tat (2025), “Commentary on Cui et al. (2025): Restoring Trust with Heart—Renqing, Relational Norms, and Cultural Intelligence in B2B Marketing,” Journal of International Marketing, forthcoming. 
• Fan, Xiaoming, Anqi Lai, and Hean Tat Keh (2024), “Handmade vs. Machine-made: The Effects of Handmade Gifts on Social Relationships,” Marketing Letters, 35 (3), 353-366.
• Yan, Li, Hean Tat Keh, and Kyle B. Murray (2024), “Feeling the Values: How Pride and Awe Differentially Enhance Sustainable Behavioral Intentions,” Journal of the Academy of Marketing Science, 52 (1), 75–96. (open access)
• Liu, Maggie Wenjing, Chuang Wei, Lu Yang, and Hean Tat Keh (2022), “Feeling Lucky: How Framing the Target Product as a Free Gift Enhances Purchase Intention,” International Journal of Research in Marketing, 39 (2), 349-363.
• Keh, Hean Tat, Di Wang, and Li Yan (2021), “Gimmicky or Effective? The Effects of Imaginative Displays on Customers’ Purchase Behavior,” Journal of Marketing, 85 (5), 109-127. 
• Yan, Li, Hean Tat Keh, and Jiemiao Chen (2021), “Assimilating and Differentiating: The Curvilinear Effect of Social Class on Green Consumption,” Journal of Consumer Research, 47 (6), 914-936. 

     Honours, awards, and engagement: 

• 2024 Dean’s Commendation for Excellence in Postgraduate Supervision, Monash Business School
• 2019 ANZMAC Distinguished Marketing Researcher of the Year Award.
• 2018 ANZMAC Distinguished Marketing Educator of the Year Award.
• Dean's Award for Teaching Excellence 2017, Monash Business School (Click on link for Youtube video)
• A national-level outstanding research achievement award from the Ministry of Education, China in 2015 and 2024 (for Sun, Keh, & Lee, 2012, and Yan, Keh & Chen 2021). 
• Received major research grants from the ACR-AMA Grants on Transformative Consumer Research, Australian Research Council (ARC) and the National Natural Science Foundation of China (NSFC).
• Numerous invited presentations at conferences, UNSW, Nanjing University, Hong Kong Polytechnic University, University of Technology Sydney, University of Sydney, Macquarie University, and Shanghai University of Finance and Economics.

I am particularly interested in examining consumer well-being in the domains of responsible consumption, healthcare, DEI (diversity, equity and inclusion) and services marketing. 

Potential PhD applicants

To help determine your suitability, in your email to me please address the following 10 questions and requests. If you just send me a 'generic' email, I may not reply. Note that I expect my PhD students to conduct behavioural experiments (lab and field studies). I do not supervise survey, qualitative or case study research.

1. Attach your updated CV and academic transcripts.
2. Why are you interested in doing a PhD? (i.e., What is your goal after finishing your PhD?)
3. Why are you interested in applying to Monash University/Australia?
4. Attach your research proposal, which should be aligned with my current research interests on either (a) responsible consumption, (b) healthcare marketing, (c) DEI (diversity, equity and inclusion) or (d) services marketing. If there is poor fit, I advise you to find another supervisor.
5. What is your research experience to date? (If you have written or published academic articles, attach them to your email.)
6. Does your previous degree (bachelor and/or master) have at least a 25% research component (e.g. thesis or dissertation)?
7. To what extent are you familiar with experimental research (design, implementation, and analysis)?
8. What software packages have you used or are familiar with in analyzing data?
9. To what extent are you familiar with psychological theories as applied to consumer research? (List these theories and the key papers you have read)
10. If you've taken the GMAT/GRE and TOEFL/IELTS, scan and email me your scores.

Postdoctoral applicants

I welcome supervision enquiries from postdoctoral fellows trained in social psychology, consumer psychology, and services marketing who share my research interests. However, please note that I currently do not have funding for postdoctoral positions. You will need to apply for funding from other sources (government agencies, your current organisation, etc.).