19972020

Research output per year

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Personal profile

Biography

Hean Tat Keh (郭贤达) is a Professor of Marketing at Monash University, Australia. His current research examines consumer psychology in the contexts of services marketing, sustainable marketing, and healthcare marketing, with a secondary interest in doing business in China. He has published in FT50 journals such as Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of the Academy of Marketing Science, Journal of Consumer Psychology, Organizational Behavior and Human Decision Processes, Journal of Business Ethics, Journal of Business Venturing, and Entrepreneurship Theory and Practice. He has also published in major journals such as International Journal of Research in Marketing, Journal of Retailing, and Journal of Service Research. As a scholar who balances research and teaching excellence, Professor Keh has received both the ANZMAC Distinguished Marketing Researcher (2019) and ANZMAC Distinguished Marketing Educator (2018) awards. He has previously taught at the University of Queensland, Peking University, and the National University of Singapore. He obtained his PhD from the University of Washington, Seattle, his MBA from the Hong Kong University of Science and Technology, and his BBA (Hons) from the University of East Asia, Macau. 

     Related links

     Media and Impact:

     Latest journal articles:

  • Yan, Li, Hean Tat Keh, and Xiaoyu Wang, “Powering Sustainable Consumption: The Roles of Green Consumption Values and Power Distance Belief,” Journal of Business Ethics, online preprint downloadable at https://doi.org/10.1007/s10551-019-04295-5

     Research highlights

     Teaching highlights:

  • 2018 ANZMAC Distinguished Marketing Educator of the Year Award.
  • Dean's Award for Teaching Excellence 2017, Monash Business School, Monash University. (Click on link for Youtube video)
  • Five ‘Purple Letters’ for outstanding teaching at Monash University (2016-2019) (overall satisfaction at least 4.70 out of five, with at least 15 enrolments and 10 or more responses).
  • Finalist for the 2016 MPA Supervisor of the Year at Monash University.
  • Voted Most Popular MBA Professor (MBA 最喜爱的老师) at Peking University for three consecutive years (2007-2009).
  • Outstanding Educator Award 2001, NUS Business School, National University of Singapore.
  • Conducted executive programs and consulted with blue-chip companies such as European Aeronautic Defense and Space Company, Glaxo Smith Kline (China), Samsung (China), SK Holdings, British Telecom, Dow Chemical, and China Merchants Bank.

     Engagement/Service highlights

  • 2020 Invited talks at Deakin University and UTS (scheduled)
  • 2019 Invited talks at University of Sydney and Macquarie University
  • Visiting Professor, Macquarie University, September 2019.
  • Panel member for Australia-China Youth Dialogue (ACYD) (中澳青年对话) 2019 in Shanghai.
  • 2018 Invited talks at Beihang University and Monash University Malaysia
  • On the editorial boards of Journal of Advertising, Australasian Marketing JournalFrontiers of Business Research in China, and Asia Marketing Journal.
  • On the academic advisory board of the CMO Council.
  • Initiator and Organizer, Marketing Research Camp, Department of Marketing, Monash University (2015-present).
  • Recruitment panel member, Department of Marketing, Monash University (2017-present).
  • Teaching mentor, Department of Marketing, Monash University (2016-present).
  • Executive Committee, Department of Marketing, Monash University (2013-present).
  • Initiator and Organizer, Marketing Research Summit, UQ Business School, University of Queensland (2012-2013).
  • Academic Director, Doing Business in China Program, Guanghua School of Management, Peking University (2007-2010).
  • Deputy Head of Department, Guanghua School of Management, Peking University (2007-2010).
  • PhD program steering committee, Guanghua School of Management, Peking University (2005-2009).     

Research interests

My current research examines consumer psychology in the contexts of services marketing, sustainable or green marketing, food marketing, and healthcare marketing. Illustrative research topics include:

  1. sustainable or green consumption (e.g. social class and sustainable consumption, effects of power on propensity for green consumption, self-construal and green product consumption, the role of positive emotions on sustainable consumption, etc.)

  2. food marketing (e.g. choice of minimally-processed vs. ultra-processed foods on consumers' healthy lifestyle intentions, well-dressed people and street-food consumption, understanding Chinese consumers' preference for Australian food products)

  3. service characteristics (e.g. applications of service separation in different contexts [Keh & Pang, 2010], service standardization vs. customization [Ding & Keh, 2016], service intangibility vs. tangibility [Ding & Keh, 2017], service employees [Zhao, Yan, & Keh, 2018; Keh et al., 2013])

  4. information processing (e.g. how attribute alignability affects consumers' service preference [Sun, Keh, & Lee, 2012], the differential effects of expert review vs. peer review on service evaluation [Keh & Sun, 2018], the effects of novel product displays on purchase intention) [Wang & Keh, in progress])

Supervision interests

Potential PhD applicants

I receive many supervision requests from potential PhD applicants every year. Please note that I require my PhD students to conduct behavioural experiments (lab and field studies). I do not supervise survey, qualitative or case study research. To help determine your suitability, in your email to me please address the following questions and requests:

  1. Email me your updated CV and academic transcripts.
  2. Why are you interested in doing a PhD? (i.e., What is your goal after finishing your PhD?)
  3. Why are you interested in applying to Monash University/Australia?
  4. Email me your research proposal. Explain its relevance to my research agenda (see above). Also explain why/how your research proposal contributes to the literature.
  5. What is your research experience to date? (If you have written or published academic articles, email them to me.)
  6. Does your previous degree (bachelor and/or master) have at least 25% research component (e.g. thesis or dissertation)?
  7. To what extent are you familiar with experimental research (design, conduct, and analysis)?
  8. What software packages have you used or are familiar with in analyzing data?
  9. To what extent are you familiar with psychological theories as applied to marketing/consumer research? (list these theories and the key papers you have read)
  10. If you've taken the GMAT/GRE and TOEFL/IELTS, scan and email me your scores.

Postdoctoral applicants

I welcome supervision enquiries from postdoctoral fellows trained in social psychology, consumer psychology, and services marketing who share my research interests. However, please note that I currently do not have funding for postdoctoral positions. You will need to apply for funding from other sources (government agencies, your current organisation, etc.).

Research area keywords

  • Consumer Psychology
  • Services Marketing
  • Green or Sustainable Consumption
  • Healthcare Marketing
  • Food Marketing
  • Cross-Cultural Marketing

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Projects

Research Output

Culturally polite communication: enhancing the effectiveness of the localization strategy

Li, D., Kreuzbauer, R., Chiu, C. & Keh, H. T., Jan 2020, In : Journal of Cross-Cultural Psychology. 51, 1, p. 49-69 21 p.

Research output: Contribution to journalArticleResearchpeer-review

Consumer responses to high service attentiveness: a cross-cultural examination

Liu, M. W., Zhang, L. & Keh, H. T., Mar 2019, In : Journal of International Marketing. 27, 1, p. 56-73 18 p.

Research output: Contribution to journalArticleResearchpeer-review

Powering Sustainable Consumption: The Roles of Green Consumption Values and Power Distance Belief

Yan, L., Keh, H. T. & Wang, X., 1 Jan 2019, (Accepted/In press) In : Journal of Business Ethics. 18 p.

Research output: Contribution to journalArticleResearchpeer-review

Shaping consumer preference using alignable attributes: the roles of regulatory orientation and construal level

Sun, J., Keh, H. T. & Lee, A. Y., Mar 2019, In : International Journal of Research in Marketing. 36, 1, p. 151-168 18 p.

Research output: Contribution to journalArticleResearchpeer-review

1 Citation (Scopus)

The differential effects of separated vs. unseparated services: the roles of performance risk and regulatory focus

Keh, H. T., Hartley, N. & Wang, D., 10 May 2019, In : Journal of Service Theory and Practice. 29, 1, p. 93-118 26 p.

Research output: Contribution to journalArticleResearchpeer-review

Prizes

ANZMAC Distinguished Marketing Educator Award

Hean Tat Keh (Recipient), 5 Dec 2018

Prize: Prize (including medals and awards)

ANZMAC Distinguished Marketing Researcher Award

Hean Tat Keh (Recipient), 4 Dec 2019

Prize: National/international honour

Dean's Award for Teaching Excellence 2017

Hean Tat Keh (Recipient), 2017

Prize: Prize (including medals and awards)

Activities

Australia-China Youth Dialogue 2019, Shanghai, China

Hean Tat Keh (Contributor)
20 Sep 201923 Sep 2019

Activity: Community Talks, Presentations, Exhibitions and EventsPublic event

Macquarie University

Hean Tat Keh (Visiting academic)
30 Sep 20194 Oct 2019

Activity: Visiting an external institution typesVisiting an external academic institution

Journal of Service Research (Journal)

Hean Tat Keh (Peer reviewer)
2018

Activity: Publication peer-review and editorial work typesPeer review responsibility

External Reviewer for Academic Staff Promotion at University of Technology Sydney

Hean Tat Keh (Reviewer)
2018

Activity: External Academic EngagementPeer review panel or committee

External Reviewer for Academic Staff Promotion at University of New South Wales

Hean Tat Keh (Reviewer)
2018

Activity: External Academic EngagementPeer review panel or committee

Press / Media

Consumer Susceptibility to Cross-Selling Persuasion

Hean Tat Keh

1/03/19

1 Media contribution

Press/Media: Article/Feature

The Downside of Attentive Service

Hean Tat Keh

1/03/19

1 Media contribution

Press/Media: Article/Feature

BBC 5 interview with Professor Hean Tat Keh

Hean Tat Keh

22/11/18

1 Media contribution

Press/Media: Profile/Interview

Peers versus experts – Whose opinion do we value more?

Hean Tat Keh

21/11/18

1 item of Media coverage

Press/Media: Article/Feature

Festive Nostalgia Leaves No Scone Unturned

Hean Tat Keh

20/11/18

1 Media contribution

Press/Media: Article/Feature