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Research Output 1989 2019

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2019
17 Citations (Scopus)

Combining virtual reality and mobile eye tracking to provide a naturalistic experimental environment for shopper research

Meißner, M., Pfeiffer, J., Pfeiffer, T. & Oppewal, H., Jul 2019, In : Journal of Business Research. 100, p. 445-458 14 p.

Research output: Contribution to journalArticleResearchpeer-review

Surprising adaptivity to set size changes in multi-attribute repeated choice tasks

Meißner, M., Oppewal, H. & Huber, J., 17 Jan 2019, (Accepted/In press) In : Journal of Business Research. 13 p.

Research output: Contribution to journalArticleResearchpeer-review

2018

A trial engagement? Innovative free and other service trials

Bednall, D. H. B., Oppewal, H., Laochumnanvanit, K. & Nguyen, C., 1 Jan 2018, In : Journal of Services Marketing. 32, 1, p. 46-56 11 p.

Research output: Contribution to journalArticleResearchpeer-review

How the layout of a unit price label affects eye-movements and product choice: an eye-tracking investigation

Bogomolova, S., Oppewal, H., Cohen, J. & Yao, J., Oct 2018, (Accepted/In press) In : Journal of Business Research. 15 p.

Research output: Contribution to journalArticleResearchpeer-review

4 Citations (Scopus)

See how much we’ve sold already! Effects of displaying sales and stock level information on consumers’ online product choices

He, Y. & Oppewal, H., Mar 2018, In : Journal of Retailing. 94, 1, p. 45-57 13 p.

Research output: Contribution to journalArticleResearchpeer-review

2017

Anticipated embarrassment due to social presence withholds consumers from purchasing products that feature a lucky charm

Wang, D., Oppewal, H. & Thomas, D., Aug 2017, In : European Journal of Marketing. 51, 9-10, p. 1612-1630 19 p.

Research output: Contribution to journalArticleResearchpeer-review

2016
14 Citations (Scopus)

Inferring future vacation experience preference from past vacation choice: A latent class analysis

Crouch, G. I., Huybers, T. & Oppewal, H., 2016, In : Journal of Travel Research. 55, 5, p. 574 - 587 14 p.

Research output: Contribution to journalArticleResearchpeer-review

9 Citations (Scopus)

Unit pricing increases price sensitivity even when products are of identical size

Yao, J. & Oppewal, H., 2016, In : Journal of Retailing. 92, 1, p. 109 - 121 13 p.

Research output: Contribution to journalArticleResearchpeer-review

7 Citations (Scopus)

Unit pricing matters more when consumers are under time pressure

Yao, J. & Oppewal, H., 9 May 2016, In : European Journal of Marketing. 50, 5-6, p. 1094-1114 21 p.

Research output: Contribution to journalArticleResearchpeer-review

2015
14 Citations (Scopus)

How in-store educational and entertaining events influence shopper satisfaction

Sands, S. J., Oppewal, H. & Beverland, M. B., 2015, In : Journal of Retailing and Consumer Services. 23, p. 9 - 20 12 p.

Research output: Contribution to journalArticleResearchpeer-review

14 Citations (Scopus)

Mobile coupons: What to offer, to whom, and where?

Khajehzadeh, S., Oppewal, H. & Tojib, D. R., 2015, In : European Journal of Marketing. 49, 5-6, p. 851 - 873 23 p.

Research output: Contribution to journalArticleResearchpeer-review

32 Citations (Scopus)

Tourist destination and experience choice: A choice experimental analysis of decision sequence effects

Oppewal, H., Huybers, T. & Crouch, G. I., 2015, In : Tourism Management. 48, p. 467 - 476 10 p.

Research output: Contribution to journalArticleResearchpeer-review

2014
22 Citations (Scopus)

Consumer responses to mobile coupons: The roles of shopping motivation and regulatory fit

Khajehzadeh, S., Oppewal, H. & Tojib, D. R., 2014, In : Journal of Business Research. 67, 11, p. 2447 - 2455 9 p.

Research output: Contribution to journalArticleResearchpeer-review

3 Citations (Scopus)
56 Citations (Scopus)

Place attachment in commercial settings: A gift economy perspective

Debenedetti, A., Oppewal, H. & Arsel, Z., 2014, In : Journal of Consumer Research. 40, 5, p. 904 - 923 20 p.

Research output: Contribution to journalArticleResearchpeer-review

2013
9 Citations (Scopus)

Determinants of franchise conversion

Hodge, C. L., Oppewal, H. & Leckie, C., 2013, In : European Journal of Marketing. 47, 10, p. 1554 - 1575 22 p.

Research output: Contribution to journalArticleResearchpeer-review

10 Citations (Scopus)

Experimental analysis of consumer channel-mix use

Oppewal, H., Tojib, D. R. & Louvieris, P., 2013, In : Journal of Business Research. 66, 11, p. 2226 - 2233 8 p.

Research output: Contribution to journalArticleResearchpeer-review

15 Citations (Scopus)

The influence of ethnic attributes on ethnic consumer choice of service outlet

Huang, Y., Oppewal, H. & Mavondo, F. T., 2013, In : European Journal of Marketing. 47, 5/6, p. 877 - 898 22 p.

Research output: Contribution to journalArticleResearchpeer-review

2012
2 Citations (Scopus)

Accessibility and the role of the consideration set in spatial choice modelling: A simulation study

Pramono, A. & Oppewal, H., 2012, In : Journal of Choice Modelling. 5, 1, p. 46 - 63 18 p.

Research output: Contribution to journalArticleResearchpeer-review

9 Citations (Scopus)

Consumer satisfaction with local retail diversity in the UK: Effects of supermarket access, brand variety, and social deprivation

Clarke, I., Kirkup, M. & Oppewal, H., 2012, In : Environment and Planning A. 44, 8, p. 1896 - 1911 16 p.

Research output: Contribution to journalArticleResearchpeer-review

11 Citations (Scopus)

Predicting early adoption of successive video player generations

van Rijnsover, F. & Oppewal, H., 2012, In : Technological Forecasting and Social Change. 79, 3, p. 558 - 569 12 p.

Research output: Contribution to journalArticleResearchpeer-review

13 Citations (Scopus)

The attraction effect is more pronounced for consumers who rely on intuitive reasoning

Mao, W. & Oppewal, H., 2012, In : Marketing Letters. 23, 1, p. 339 - 351 13 p.

Research output: Contribution to journalArticleResearchpeer-review

2011
115 Citations (Scopus)

In-store music and aroma influences on shopper behavior and satisfaction

Morrison, M., Gan, S., Dubelaar, P. & Oppewal, H., 2011, In : Journal of Business Research. 64, 6, p. 558 - 564 7 p.

Research output: Contribution to journalArticleResearchpeer-review

15 Citations (Scopus)

The impact of store-price signals on consumer search and store evaluation

Ho, H., Ganesan, S. & Oppewal, H., 2011, In : Journal of Retailing. 87, 2, p. 127 - 141 15 p.

Research output: Contribution to journalArticleResearchpeer-review

2010
11 Citations (Scopus)

Did I choose the right university? How post-purchase information affects cognitive dissonance, satisfaction and perceived service quality

Mao, W. & Oppewal, H., 2010, In : Australasian Marketing Journal. 18, 1, p. 28 - 35 8 p.

Research output: Contribution to journalArticleResearchpeer-review

6 Citations (Scopus)

Segmenting consumers based on how they spend a tax rebate: An analysis of the Australian stimulus payment

Oppewal, H., Paas, L., Crouch, G. & Huybers, T., 2010, In : Journal of Economic Psychology. 31, 4, p. 510 - 519 10 p.

Research output: Contribution to journalArticleResearchpeer-review

2009
30 Citations (Scopus)

The effects of in-store themed events on consumer store choice decisions

Sands, S. J., Oppewal, H. & Beverland, M. B., 2009, In : Journal of Retailing and Consumer Services. 16, 5, p. 386 - 395 10 p.

Research output: Contribution to journalArticleResearchpeer-review

2008
28 Citations (Scopus)

Effects of package holiday information presentation on destination choice

Rewtrakunphaiboon, W. & Oppewal, H., 2008, In : Journal of Travel Research. 47, 2, p. 127 - 136 10 p.

Research output: Contribution to journalArticleResearchpeer-review

56 Citations (Scopus)

Tourism and discretionary income allocation. Heterogeneity among households

Dolnicar, S., Crouch, G., Devinney, T., Huybers, T., Louviere, J. & Oppewal, H., 2008, In : Tourism Management. 29, 1, p. 44 - 52 9 p.

Research output: Contribution to journalArticleResearchpeer-review

2007
45 Citations (Scopus)

Discretionary expenditure and tourism consumption: Insights from a choice experiment

Crouch, G., Oppewal, H., Huybers, T., Dolnicar, S., Louviere, J. & Devinney, T., 2007, In : Journal of Travel Research. 45, 3, p. 247 - 258 11 p.

Research output: Contribution to journalArticleResearchpeer-review

45 Citations (Scopus)

Understanding retail experiences - The case for ethnography

Healy, M. J., Beverland, M. B., Oppewal, H. & Sands, S. J., 2007, In : International Journal of Market Research. 49, 6, p. 751 - 778 28 p.

Research output: Contribution to journalArticleResearchpeer-review

2006
51 Citations (Scopus)

Consumer perceptions of corporate social responsibility in town shopping centres and their influence on shopping evaluations

Oppewal, H., Alexander, A. & Sullivan, P., 2006, In : Journal of Retailing and Consumer Services. 13, 4, p. 261 - 274 14 p.

Research output: Contribution to journalArticleResearchpeer-review

46 Citations (Scopus)

Why consumers hesitate to shop online: an experimental choice analysis of grocery shopping and the role of delivery fees

Huang, Y. & Oppewal, H., 2006, In : International Journal of Retail and Distribution Management. 34, 4/5, p. 334 - 353 20 p.

Research output: Contribution to journalArticleResearchpeer-review

2005
78 Citations (Scopus)

A multipurpose shopping trip model to assess retail agglomeration effects

Arentze, T. A., Oppewal, H. & Timmermans, H. J. P., 2005, In : Journal of Marketing Research. 42, 1, p. 109 - 115 7 p.

Research output: Contribution to journalArticleResearchpeer-review

91 Citations (Scopus)

More choice is better: effects of assortment size and composition on assortment evaluation

Oppewal, H. & Koelemeijer, K., 2005, In : International Journal of Research in Marketing. 22, 1, p. 45 - 60 16 p.

Research output: Contribution to journalArticleResearchpeer-review

2004
47 Citations (Scopus)

Bundling and retail agglomeration effects on shopping behavior

Oppewal, H. & Holyoake, B., 2004, In : Journal of Retailing and Consumer Services. 11, 2, p. 61 - 74 14 p.

Research output: Contribution to journalArticleResearchpeer-review

7 Citations (Scopus)

Channel benefits portfolio management in the eBusiness era

Louvieris, P. & Oppewal, H., 2004, In : Qualitative Market Research. 7, 4, p. 257 - 264 8 p.

Research output: Contribution to journalArticleResearchpeer-review

2003
17 Citations (Scopus)

A new medium for data collection: Online news discussions

Poria, Y. & Oppewal, H., 2003, In : International Journal of Contemporary Hospitality Management. 15, 4/5, p. 232 - 236 5 p.

Research output: Contribution to journalArticleResearchpeer-review

7 Citations (Scopus)

Holiday packaging and tourist decision making

Rewtrakunphaiboon, W. & Oppewal, H., 1 Jan 2003, In : Tourism Analysis. 8, 2-4, p. 193-196 4 p.

Research output: Contribution to journalArticleResearchpeer-review

Mapping out the landscape of marketing journals. A comment.

Oppewal, H., 2003, In : Journal of Marketing Management. 19, 7/8, p. 905 - 908 4 p.

Research output: Contribution to journalArticleResearchpeer-review

28 Citations (Scopus)

Predicting the duration of theme park visitors' activities: an ordered logit model using conjoint choice data

Kemperman, A. D., Borgers, A. W., Oppewal, H. & Timmermans, H. J., 2003, In : Journal of Travel Research. 41, 4, p. 375 - 384 10 p.

Research output: Contribution to journalArticleResearchpeer-review

2002
11 Citations (Scopus)

Conjoint modeling of residential group preferences: A comparison of the internal validity of hierarchical information integration approaches

Molin, E. J. E., Oppewal, H. & Timmermans, H., 2002, In : Journal of Geographical Systems. 4, 4, p. 343 - 358 16 p.

Research output: Contribution to journalArticleResearchpeer-review

Student preferences for room attributes at university halls of residence: An application of the willingness to pay technique

Poria, Y. & Oppewal, H., 2002, In : Tourism and Hospitality Research. 4, 2, p. 116 - 129 14 p.

Research output: Contribution to journalArticleResearchpeer-review

2001
18 Citations (Scopus)

Analyzing heterogeneity in conjoint estimates of residential preferences

Molin, E. J. E., Oppewal, H. & Timmermans, H., 2001, In : Journal of Housing and the Built Environment. 16, 3/4, p. 267 - 284 18 p.

Research output: Contribution to journalArticleResearchpeer-review

2000
18 Citations (Scopus)

A Comparison of Full Profile and Hierarchical Information Integration Conjoint Methods to Modeling Group Preferences

Molin, E. J. E., Oppewal, H. & Timmermans, H. J. P., 1 Jan 2000, In : Marketing Letters. 11, 2, p. 165-175 11 p.

Research output: Contribution to journalArticleResearchpeer-review

15 Citations (Scopus)

A stated choice approach to developing multi-faceted models of activity behavior

Wang, D., Borgers, A., Oppewal, H. & Timmermans, H., 1 Nov 2000, In : Transportation Research Part A: Policy and Practice. 34, 8, p. 625-643 19 p.

Research output: Contribution to journalArticleResearchpeer-review

61 Citations (Scopus)

Consumer choice of theme parks: A conjoint choice model of seasonality effects and variety seeking behavior

Kemperman, A. D. A. M., Borgers, A. W. J., Oppewal, H. & Timmermans, H. J. P., 1 Dec 2000, In : Leisure Sciences. 22, 1, p. 1-18 18 p.

Research output: Contribution to journalArticleResearchpeer-review

47 Citations (Scopus)

Measuring perceived service quality using integrated conjoint experiments

Oppewal, H. & Vriens, M., 1 Jul 2000, In : International Journal of Bank Marketing. 18, 4, p. 154-169 16 p.

Research output: Contribution to journalArticleResearchpeer-review

19 Citations (Scopus)

Modifying conjoint methods to model managers' reactions to business environmental trends: An application to modeling retailer reactions to sales trends

Oppewal, H., Louviere, J. J. & Timmermans, H. J. P., 1 Jan 2000, In : Journal of Business Research. 50, 3, p. 245-257 13 p.

Research output: Contribution to journalArticleResearchpeer-review

12 Citations (Scopus)

Pairwise conjoint analysis of activity engagement choice

Wang, D., Oppewal, H. & Timmermans, H., 1 Jan 2000, In : Environment and Planning A. 32, 5, p. 805-816 12 p.

Research output: Contribution to journalArticleResearchpeer-review