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Research Output 1989 2019

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Conference Paper
2009

Autonomy, control and importance: A renaissance for the three 'Lost' pillars of dominance

Healy, M. J., Beverland, M. B. & Oppewal, H., 2009, Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. Tojib, D. (ed.). Melbourne, Australia: ANZMAC, p. 1 - 7 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Do you see what I see? The acceptance of brand personality by individualist and collectivist cultures

Raja Mazhatul, Y. S., Oppewal, H. & Jevons, C. P., 2009, Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. Tojib, D. (ed.). Melbourne Vic Australia: ANZMAC, p. 1 - 9 9 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Great expectations: The power of store atmosphere and merchandise effects on customers' perceptions of a retail salesperson

Mitchell, N. R., Oppewal, H. & Beverland, M. B., 2009, Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. Tojib, D. (ed.). Melbourne Vic Australia: ANZMAC, p. 1 - 8 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

How consumers value mobile coupon services: A conceptual model and research propositions

Khajehzadeh, S., Oppewal, H. & Tojib, D. R., 2009, Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. Tojib, D. (ed.). Melbourne Vic Australia: ANZMAC, p. 1 - 9 9 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

How preferences change after receiving new product information in an experimental choice task

Oppewal, H., Morrison, M., Wang, P. & Waller, D. S., 2009, Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. Tojib, D. (ed.). Melbourne Vic Australia: ANZMAC, p. 1 - 8 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

How thinking styles moderate the attraction effect

Mao, W. & Oppewal, H., 2009, Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. Tojib, D. (ed.). Melbourne Vic Australia: ANZMAC, p. 1 - 8 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Place attachment and the consumption of servicescapes

Debenedetti, A. & Oppewal, H., 2009, Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. Tojib, D. (ed.). Melbourne Australia: ANZMAC, p. 1 - 10 10 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Successive early adoption of technology generations: The case of video players

van Rijnsoever, F. J. & Oppewal, H., 2009, Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. Tojib, D. (ed.). Melbourne Vic Australia: ANZMAC, p. 1 - 8 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

What's in a name: Using a cue diagnosticity framework to understand consumer product search behaviour

Vocino, A. & Oppewal, H., 2009, Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. Tojib, D. (ed.). Melbourne Vic Australia: ANZMAC, p. 1 - 9 9 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

2008

A place to play: Orchestrating a retail experience

Healy, M. J., Beverland, M. B. & Oppewal, H., 2008, Proceedings of the Australia and New Zealand Marketing Academy Conference 2008 - Marketing: Shifting the Focus from Mainstream to Offbeat. Spanjaard, D., Denize, S. & Sharma, N. (eds.). Sydney NSW Australia: ANZMAC, p. 1 - 6 6 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Brand awareness of new technology in the introduction stage: A study of the Blu-ray vs HD-DVD formats

Waller, D. S., Wang, P. Z., Oppewal, H. & Morrison, M., 2008, Proceedings of the Australia and New Zealand Marketing Academy Conference 2008 - Marketing: Shifting the Focus from Mainstream to Offbeat. Spanjaard, D., Denize, S. & Sharma, N. (eds.). Sydney NSW Australia: ANZMAC, p. 1 - 8 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Income change and information processing style

Liu, J. & Oppewal, H., 2008, Proceedings of the Australia and New Zealand Marketing Academy Conference 2008 - Marketing: Shifting the Focus from Mainstream to Offbeat. Spanjaard, D., Denize, S. & Sharma, N. (eds.). Sydney NSW Australia: ANZMAC, p. 1 - 6 6 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Media choice for information search to purchase a new technology

Waller, D. S., Wang, P. Z., Morrison, M. & Oppewal, H., 2008, Communications, Civics, Industry: Proceedings of the Australian New Zealand Communication Association 2007 Annual Conference. Tebbutt, J. (ed.). Melbourne Vic Australia: ANZCA, p. 1 - 8 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Modelling consumer channel choice for information search in a holiday purchase context

Oppewal, H., Tojib, D. R. & Louvieris, P., 2008, Proceedings of the Australia and New Zealand Marketing Academy Conference 2008 - Marketing: Shifting the Focus from Mainstream to Offbeat. Spanjaard, D., Denize, S. & Sharma, N. (eds.). Sydney NSW Australia: ANZMAC, p. 1 - 6 6 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

14 Citations (Scopus)

The influence of in-store experiential events on shopping value perceptions and shopping behavior

Sands, S. J., Oppewal, H. & Beverland, M. B., 2008, Advances in Consumer Research. Lee, A. Y. & Soman, D. (eds.). Duluth MN USA: Association for Consumer Research, Vol. 35. p. 298-303 6 p. (Advances in Consumer Research).

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

2007

Conversion franchising: The likelihood of conversion based on relational benefits, brand strength and the management of the franchise relationship

Hodge, C. L., Oppewal, H. & Terawatanavong, C., 2007, Reputation, Responsibility, Relevance: Australia & New Zealand Marketing Academy (ANZMAC) 2007 Conference Proceedings. Thyne, M., Deans, K. R. & Gnoth, J. (eds.). Dunedin New Zealand: Australia & New Zealand Marketing Academy (ANZMAC), p. 1918 - 1926 9 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Influencing shopping value perceptions: The effect of in-store experiential events

Sands, S. J., Oppewal, H., Beverland, M. B. & Healy, M. J., 2007, Reputation, Responsibility, Relevance: Australia & New Zealand Marketing Academy (ANZMAC) 2007 Conference Proceedings. Thyne, M., Deans, K. R. & Gnoth, J. (eds.). Dunedin New Zealand: Autralia & New Zealand Marketing Academy (ANZMAC), p. 332 - 338 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Information acceleration effects on new product purchase intention: The case of Blu-Ray DVD recorders

Waller, D. S., Wang, P. Z., Oppewal, H. & Morrison, M., 2007, Reputation, Responsibility, Relevance: Australia & New Zealand Marketing Academy (ANZMAC) 2007 Conference Proceedings. Thyne, M., Deans, K. R. & Gnoth, J. (eds.). Dunedin New Zealand: Australia & New Zealand Marketing Academy (ANZMAC), p. 880 - 887 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Play is serious business: A look into the elevated consumption of retail

Healy, M. J., Beverland, M. B. & Oppewal, H., 2007, Reputation, Responsibility, Relevance: Australia & New Zealand Marketing Academy (ANZMAC) 2007 Conference Proceedings. Thyne, M., Deans, K. R. & Gnoth, J. (eds.). Dunedin New Zealand: Australia & New Zealand Marketing Academy (ANZMAC), p. 2262 - 2268 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

2006

Antecedents of brand capability under asymmetrical information

Vocino, A. & Oppewal, H., 2006, Advancing Theory, Maintaining Relevance: Proceeding of the Australian & New Zealand Marketing Academy Conference. Ali, Y. & van Dessel, M. (eds.). Brisbane Qld Australia: Australian and New Zealand Marketing Academy (ANZMAC), p. 1 - 7 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Consumer characteristics and decision states: a study of new product purchase intention

Wang, P. Z., Morrison, M., Oppewal, H. & Waller, D. S., 2006, Advancing Theory, Maintaining Relevance: Proceedings of the Australian & New Zealand Marketing Academy Conference. Ali, Y. & van Dessel, M. (eds.). Brisbane Qld Australia: Australian and New Zealand Marketing Academy (ANZMAC), p. 1 - 7 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

7 Citations (Scopus)

Provision of post-purchase reinforcement results in cognitive dissonance reduction and satisfaction enhancement

Mao, W., Oppewal, H. & Walker, I. M., 2006, Advancing Theory, Maintaining Relevance: Proceedings of the Australian & New Zealand Marketing Academy Conference. Ali, Y. & van Dessel, M. (eds.). Brisbane Qld Australia: Australian and New Zealand Marketing Academy (ANZMAC), p. 1 - 7 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

2005

An analysis of consumer pharmacy shopping trips

Oppewal, H. & Sands, S. J., 2005, Broadening the Boundaries: Proceedings of the ANZMAC 2005 Conference. Purchase, S. (ed.). Fremantle WA Australia: UWA Publishing, p. 91 - 97 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

A sequence alignment distance measure for preference rank aggregation

Prinzie, A. & Oppewal, H., 2005, Broadening the Boundaries: Proceedings of the ANZMAC 2005 Conference. Purchase, S. (ed.). Fremantle WA Australia: UWA Publishing, p. 100 - 107 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Cause-related marketing: an extension of the congruity concept

Ringer, A. C., Oppewal, H. & Bednall, D. H. B., 2005, Broadening the Boundaries: Proceedings of the ANZMAC 2005 Conference. Purchase, S. (ed.). Fremantle WA Australia: UWA Publishing, p. 198 - 206 9 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Comparing choice models across decision states: some preliminary results

Morrison, M., Wang, P. Z., Oppewal, H. & Waller, D. S., 2005, Broadening the Boundaries: Proceedings of the ANZMAC 2005 Conference. Purchase, S. (ed.). Fremantle WA Australia: UWA Publishing, p. 76 - 82 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

New horses for old courses: questioning the limitations of sustainable tourism to supply-driven measures and the nature-based context

Crouch, G., Devinney, T., Dolnicar, S., Huybers, T., Louviere, J. & Oppewal, H., 2005, Broadening the Boundaries: Proceedings of the ANZMAC 2005 Conference. Purchase, S. (ed.). Fremantle WA Australia: UWA Publishing, p. 13 - 19 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Store names information signalling: a credibility perspective

Vocino, A. & Oppewal, H., 2005, Proceedings of the 19th ANZAM Conference: Engaging the Multiple Contexts of Management - Convergence and Divergence of Management Theory and Practice. Davies, D., Fisher, G. & Hughes, R. (eds.). Lindfield NSW Australia: ANZAM, p. 1 - 12 12 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

The effect of store name investments on perceived store quality

Vocino, A. & Oppewal, H., 2005, Broadening the Boundaries: Proceedings of the ANZMAC 2005 Conference. Purchase, S. (ed.). Fremantle WA Australia: UWA Publishing, p. 136 - 142 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Tourism discretionary spending choice behaviour

Crouch, G. I., Devinney, T., Dolnicar, S., Huybers, T., Louviere, J. J. & Oppewal, H., 2005, Broadening the Boundaries: Proceedings of the ANZMAC 2005 Conference. Purchase, S. (ed.). Fremantle WA Australia: UWA Publishing, p. 7 - 12 6 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

2004

A conceptual model of consumer decision states using information acceleration

Oppewal, H., Morrison, M., Rungie, C., Waller, D. S., Wang, P. Z., Louviere, J. & Devinney, T., 2004, Marketing Accountabilities and Responsibilities: ANZMAC 2004 Conference Proceedings. Wiley, J. (ed.). www.vuw.ac.nz/anzmac: ANZMAC 2004 (Australian and New Zealand Academy), p. 1 - 9 9 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

An examination of the brand relationship quality scale in the evaluation of service brands

Yoon, T-H., Ekinci, Y. & Oppewal, H., 2004, Worldwide Marketing?: Proceedings of the 33rd EMAC Conference. Munuera, J. (ed.). Murcia Spain: University of Murcia, p. 1 - 7 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Decision states and information acceleration

Rungie, C., Morrison, M., Waller, D. S., Wang, P. Z., Louviere, J., Oppewal, H., Devinney, T. & Coltman, T., 2004, Marketing Accountabilities and Responsibilities: Conference Proceedings. Wiley, J. (ed.). www.vuw.ac.nz/anzmac: ANZMAC 2004 (Australian and New Zealand Academy), p. 1 - 5 5 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Decision states for purchasing a DVD player: a preliminary study

Waller, D. S., Wang, P. Z., Oppewal, H., Morrison, M., Rungie, C., Louviere, J. & Devinney, T., 2004, Marketing Accountabilities and Responsibilities: Conference Proceedings. Wiley, J. (ed.). www.vuw.ac.nz/anzmac: ANZMAC 2004 (Australian and New Zealand Academy), p. 1 - 5 5 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Selling experiences: the impact on patronage intentions by retail salespeople and store atmospherics

Hedrick, N. R., Oppewal, H. & Beverland, M. B., 2004, Proceedings of the 2004 Society for Marketing Advances Annual Symposium on Retail Patronage and Strategy. Babin, B. & Chebat, J. (eds.). Montreal Canada: HEC Montreal, p. 261 - 300 40 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

The impact of retail salespeople and store atmosphere on patronage intentions

Hedrick, N. R., Beverland, M. B. & Oppewal, H., 2004, Marketing Accountabilities and Responsibilities: Conference Proceedings. Wiley, J. (ed.). www.vuw.ac.nz/anzmac: ANZMAC 2004 (Australian and New Zealand Academy), p. 1 - 8 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

2003

Compromising between information completeness and task simplicity: a comparison of self-explicated, hierarchical information integration, and full-profile conjoint methods

Oppewal, H. & Klabbers, M., 2003, Advances in Consumer Research. Keller, P. A. & Rock, D. W. (eds.). Duluth MN USA: Association for Consumer Research, Vol. 30. p. 298-304 7 p. (Advances in Consumer Research).

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Effects of product maturity on bundle preferences

Oppewal, H. & Rock, A., 2003, Proceedings of the 2003 ANZMAC Conference. Kennedy, R. (ed.). Adelaide SA Australia: ANZMAC, p. 942 - 949 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Experimental choice analysis of grocery shopping: why consumers hesitate to shop online

Huang, Y. & Oppewal, H., 2003, Proceedings of the 2003 ANZMAC Conference. Kennedy, R. (ed.). Adelaide SA Australia: ANZMAC, p. 421 - 428 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

2002

Internet or travel store? An investigation of consumer holiday trip information search and booking behaviour

Oppewal, H. & Simon, E. K. M., 2002, The marketing landscape: Signposts for the future - conference proceedings. Tynan, A. C., Ennew, C., Winklhofer, H., O'Malley, L., McKechnie, S., Mitussis, D., Patterson, M. & Liao, M. N. (eds.). Nottingham: Academy of Marketing, p. 1 - 11 11 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Investigating consumer responsiveness to service contract attributes: A choice experimental approach

Oppewal, H. & Grant, D. J. I., 2002, Advances in consumer research. Broniarczyk, S. M. & Nakamoto, K. (eds.). Duluth MN USA: Association for Consumer Research, Vol. 29. p. 133 - 138 6 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

When are brands perceived as personalities?

Yoon, T-H., Ekinci, Y. & Oppewal, H., 2002, The marketing landscape: Signposts for the future - conference proceedings. Tynan, A. C., Ennew, C., Winklhofer, H., O'Malley, L., McKechnie, S., Mitussis, D., Patterson, M. & Liao, M. N. (eds.). Nottingham: Academy of Marketing, p. 1 - 14 14 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review