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Research Output 1989 2019

2019
17 Citations (Scopus)

Combining virtual reality and mobile eye tracking to provide a naturalistic experimental environment for shopper research

Meißner, M., Pfeiffer, J., Pfeiffer, T. & Oppewal, H., Jul 2019, In : Journal of Business Research. 100, p. 445-458 14 p.

Research output: Contribution to journalArticleResearchpeer-review

Surprising adaptivity to set size changes in multi-attribute repeated choice tasks

Meißner, M., Oppewal, H. & Huber, J., 17 Jan 2019, (Accepted/In press) In : Journal of Business Research. 13 p.

Research output: Contribution to journalArticleResearchpeer-review

2018

A trial engagement? Innovative free and other service trials

Bednall, D. H. B., Oppewal, H., Laochumnanvanit, K. & Nguyen, C., 1 Jan 2018, In : Journal of Services Marketing. 32, 1, p. 46-56 11 p.

Research output: Contribution to journalArticleResearchpeer-review

How the layout of a unit price label affects eye-movements and product choice: an eye-tracking investigation

Bogomolova, S., Oppewal, H., Cohen, J. & Yao, J., Oct 2018, (Accepted/In press) In : Journal of Business Research. 15 p.

Research output: Contribution to journalArticleResearchpeer-review

4 Citations (Scopus)

See how much we’ve sold already! Effects of displaying sales and stock level information on consumers’ online product choices

He, Y. & Oppewal, H., Mar 2018, In : Journal of Retailing. 94, 1, p. 45-57 13 p.

Research output: Contribution to journalArticleResearchpeer-review

2017

Anticipated embarrassment due to social presence withholds consumers from purchasing products that feature a lucky charm

Wang, D., Oppewal, H. & Thomas, D., Aug 2017, In : European Journal of Marketing. 51, 9-10, p. 1612-1630 19 p.

Research output: Contribution to journalArticleResearchpeer-review

2016
14 Citations (Scopus)

Inferring future vacation experience preference from past vacation choice: A latent class analysis

Crouch, G. I., Huybers, T. & Oppewal, H., 2016, In : Journal of Travel Research. 55, 5, p. 574 - 587 14 p.

Research output: Contribution to journalArticleResearchpeer-review

8 Citations (Scopus)

Unit pricing increases price sensitivity even when products are of identical size

Yao, J. & Oppewal, H., 2016, In : Journal of Retailing. 92, 1, p. 109 - 121 13 p.

Research output: Contribution to journalArticleResearchpeer-review

7 Citations (Scopus)

Unit pricing matters more when consumers are under time pressure

Yao, J. & Oppewal, H., 9 May 2016, In : European Journal of Marketing. 50, 5-6, p. 1094-1114 21 p.

Research output: Contribution to journalArticleResearchpeer-review

2015
14 Citations (Scopus)

How in-store educational and entertaining events influence shopper satisfaction

Sands, S. J., Oppewal, H. & Beverland, M. B., 2015, In : Journal of Retailing and Consumer Services. 23, p. 9 - 20 12 p.

Research output: Contribution to journalArticleResearchpeer-review

14 Citations (Scopus)

Mobile coupons: What to offer, to whom, and where?

Khajehzadeh, S., Oppewal, H. & Tojib, D. R., 2015, In : European Journal of Marketing. 49, 5-6, p. 851 - 873 23 p.

Research output: Contribution to journalArticleResearchpeer-review

32 Citations (Scopus)

Tourist destination and experience choice: A choice experimental analysis of decision sequence effects

Oppewal, H., Huybers, T. & Crouch, G. I., 2015, In : Tourism Management. 48, p. 467 - 476 10 p.

Research output: Contribution to journalArticleResearchpeer-review

2014
21 Citations (Scopus)

Consumer responses to mobile coupons: The roles of shopping motivation and regulatory fit

Khajehzadeh, S., Oppewal, H. & Tojib, D. R., 2014, In : Journal of Business Research. 67, 11, p. 2447 - 2455 9 p.

Research output: Contribution to journalArticleResearchpeer-review

3 Citations (Scopus)
55 Citations (Scopus)

Place attachment in commercial settings: A gift economy perspective

Debenedetti, A., Oppewal, H. & Arsel, Z., 2014, In : Journal of Consumer Research. 40, 5, p. 904 - 923 20 p.

Research output: Contribution to journalArticleResearchpeer-review

2013
9 Citations (Scopus)

Determinants of franchise conversion

Hodge, C. L., Oppewal, H. & Leckie, C., 2013, In : European Journal of Marketing. 47, 10, p. 1554 - 1575 22 p.

Research output: Contribution to journalArticleResearchpeer-review

Embarrassment Effects on Purchase Intent for a Product With a Lucky Attribute

Wang, D., Oppewal, H. & Thomas, D., 2013.

Research output: Contribution to conferencePosterOther

10 Citations (Scopus)

Experimental analysis of consumer channel-mix use

Oppewal, H., Tojib, D. R. & Louvieris, P., 2013, In : Journal of Business Research. 66, 11, p. 2226 - 2233 8 p.

Research output: Contribution to journalArticleResearchpeer-review

Mapping decision making processes by new home buyers

Brace-Govan, J. V. F., Oppewal, H., Binay, I. & Smith, L. D. G., 2013, Australia: Melbourne. 41 p.

Research output: Book/ReportCommissioned ReportResearch

15 Citations (Scopus)

The influence of ethnic attributes on ethnic consumer choice of service outlet

Huang, Y., Oppewal, H. & Mavondo, F. T., 2013, In : European Journal of Marketing. 47, 5/6, p. 877 - 898 22 p.

Research output: Contribution to journalArticleResearchpeer-review

Workshop report: Mental representations and discrete choice behaviour: State-of-the-art and avenues for future research

Dellaert, B. D. C., Arentze, T. A., Chorus, C. G., Oppewal, H. & Wets, G., 2013, Choice Modelling: The State of the Art and the State of Practice. Hess, S. & Daly, A. (eds.). 1st ed. Cheltenham UK: Edward Elgar Publishing, p. 107 - 124 18 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

2012
2 Citations (Scopus)

Accessibility and the role of the consideration set in spatial choice modelling: A simulation study

Pramono, A. & Oppewal, H., 2012, In : Journal of Choice Modelling. 5, 1, p. 46 - 63 18 p.

Research output: Contribution to journalArticleResearchpeer-review

9 Citations (Scopus)

Consumer satisfaction with local retail diversity in the UK: Effects of supermarket access, brand variety, and social deprivation

Clarke, I., Kirkup, M. & Oppewal, H., 2012, In : Environment and Planning A. 44, 8, p. 1896 - 1911 16 p.

Research output: Contribution to journalArticleResearchpeer-review

11 Citations (Scopus)

Predicting early adoption of successive video player generations

van Rijnsover, F. & Oppewal, H., 2012, In : Technological Forecasting and Social Change. 79, 3, p. 558 - 569 12 p.

Research output: Contribution to journalArticleResearchpeer-review

13 Citations (Scopus)

The attraction effect is more pronounced for consumers who rely on intuitive reasoning

Mao, W. & Oppewal, H., 2012, In : Marketing Letters. 23, 1, p. 339 - 351 13 p.

Research output: Contribution to journalArticleResearchpeer-review

2011
115 Citations (Scopus)

In-store music and aroma influences on shopper behavior and satisfaction

Morrison, M., Gan, S., Dubelaar, P. & Oppewal, H., 2011, In : Journal of Business Research. 64, 6, p. 558 - 564 7 p.

Research output: Contribution to journalArticleResearchpeer-review

15 Citations (Scopus)

The impact of store-price signals on consumer search and store evaluation

Ho, H., Ganesan, S. & Oppewal, H., 2011, In : Journal of Retailing. 87, 2, p. 127 - 141 15 p.

Research output: Contribution to journalArticleResearchpeer-review

2010
11 Citations (Scopus)

Did I choose the right university? How post-purchase information affects cognitive dissonance, satisfaction and perceived service quality

Mao, W. & Oppewal, H., 2010, In : Australasian Marketing Journal. 18, 1, p. 28 - 35 8 p.

Research output: Contribution to journalArticleResearchpeer-review

Preference stability: Modeling how consumer preferences shift after receiving new product information

Oppewal, H., Morrison, M., Wang, P. & Waller, D., 2010, Choice Modelling: The State-of-the-Art and the State-of-Practice: Proceedings from the Inaugural International Choice Modelling Conference. Hess, S. & Daly, A. (eds.). 1st ed. Bingley UK: Emerald Group Publishing Limited, p. 499 - 516 18 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

6 Citations (Scopus)

Segmenting consumers based on how they spend a tax rebate: An analysis of the Australian stimulus payment

Oppewal, H., Paas, L., Crouch, G. & Huybers, T., 2010, In : Journal of Economic Psychology. 31, 4, p. 510 - 519 10 p.

Research output: Contribution to journalArticleResearchpeer-review

2009

Autonomy, control and importance: A renaissance for the three 'Lost' pillars of dominance

Healy, M. J., Beverland, M. B. & Oppewal, H., 2009, Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. Tojib, D. (ed.). Melbourne, Australia: ANZMAC, p. 1 - 7 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Do you see what I see? The acceptance of brand personality by individualist and collectivist cultures

Raja Mazhatul, Y. S., Oppewal, H. & Jevons, C. P., 2009, Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. Tojib, D. (ed.). Melbourne Vic Australia: ANZMAC, p. 1 - 9 9 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Great expectations: The power of store atmosphere and merchandise effects on customers' perceptions of a retail salesperson

Mitchell, N. R., Oppewal, H. & Beverland, M. B., 2009, Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. Tojib, D. (ed.). Melbourne Vic Australia: ANZMAC, p. 1 - 8 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

How consumers value mobile coupon services: A conceptual model and research propositions

Khajehzadeh, S., Oppewal, H. & Tojib, D. R., 2009, Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. Tojib, D. (ed.). Melbourne Vic Australia: ANZMAC, p. 1 - 9 9 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

How preferences change after receiving new product information in an experimental choice task

Oppewal, H., Morrison, M., Wang, P. & Waller, D. S., 2009, Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. Tojib, D. (ed.). Melbourne Vic Australia: ANZMAC, p. 1 - 8 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

How thinking styles moderate the attraction effect

Mao, W. & Oppewal, H., 2009, Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. Tojib, D. (ed.). Melbourne Vic Australia: ANZMAC, p. 1 - 8 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Orchestrating the experience: Authorship of the soul. The case of Mag Nation Melbourne

Healy, M. J., Beverland, M. B. & Oppewal, H., 2009, Memorable Customer Experiences - A Research Anthology. Lindgreen, A., Vanhamme, J. & Beverland, M. B. (eds.). United Kingdom: Gower, p. 101 - 117 17 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

Place attachment and the consumption of servicescapes

Debenedetti, A. & Oppewal, H., 2009, Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. Tojib, D. (ed.). Melbourne Australia: ANZMAC, p. 1 - 10 10 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Successive early adoption of technology generations: The case of video players

van Rijnsoever, F. J. & Oppewal, H., 2009, Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. Tojib, D. (ed.). Melbourne Vic Australia: ANZMAC, p. 1 - 8 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

30 Citations (Scopus)

The effects of in-store themed events on consumer store choice decisions

Sands, S. J., Oppewal, H. & Beverland, M. B., 2009, In : Journal of Retailing and Consumer Services. 16, 5, p. 386 - 395 10 p.

Research output: Contribution to journalArticleResearchpeer-review

What's in a name: Using a cue diagnosticity framework to understand consumer product search behaviour

Vocino, A. & Oppewal, H., 2009, Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. Tojib, D. (ed.). Melbourne Vic Australia: ANZMAC, p. 1 - 9 9 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

2008

A place to play: Orchestrating a retail experience

Healy, M. J., Beverland, M. B. & Oppewal, H., 2008, Proceedings of the Australia and New Zealand Marketing Academy Conference 2008 - Marketing: Shifting the Focus from Mainstream to Offbeat. Spanjaard, D., Denize, S. & Sharma, N. (eds.). Sydney NSW Australia: ANZMAC, p. 1 - 6 6 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

A stated choice experiment to study the effect of in-store retail events on store choice

Perks, K. J. (ed.), Sands, S. J., Shukla, P. (ed.), Oppewal, H. & Beverland, M. B., 2008, p. 1 - 8. 8 p.

Research output: Contribution to conferenceOtherOther

Brand awareness of new technology in the introduction stage: A study of the Blu-ray vs HD-DVD formats

Waller, D. S., Wang, P. Z., Oppewal, H. & Morrison, M., 2008, Proceedings of the Australia and New Zealand Marketing Academy Conference 2008 - Marketing: Shifting the Focus from Mainstream to Offbeat. Spanjaard, D., Denize, S. & Sharma, N. (eds.). Sydney NSW Australia: ANZMAC, p. 1 - 8 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Consumer satisfaction with store variety at the local level: An experimetnal analysis

Perks, K. J. (ed.), Oppewal, H., Clarke, I., Shukla, P. (ed.) & Kirkup, M., 2008, p. 1 - 8. 8 p.

Research output: Contribution to conferenceOtherOther

28 Citations (Scopus)

Effects of package holiday information presentation on destination choice

Rewtrakunphaiboon, W. & Oppewal, H., 2008, In : Journal of Travel Research. 47, 2, p. 127 - 136 10 p.

Research output: Contribution to journalArticleResearchpeer-review

Income change and information processing style

Liu, J. & Oppewal, H., 2008, Proceedings of the Australia and New Zealand Marketing Academy Conference 2008 - Marketing: Shifting the Focus from Mainstream to Offbeat. Spanjaard, D., Denize, S. & Sharma, N. (eds.). Sydney NSW Australia: ANZMAC, p. 1 - 6 6 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Media choice for information search to purchase a new technology

Waller, D. S., Wang, P. Z., Morrison, M. & Oppewal, H., 2008, Communications, Civics, Industry: Proceedings of the Australian New Zealand Communication Association 2007 Annual Conference. Tebbutt, J. (ed.). Melbourne Vic Australia: ANZCA, p. 1 - 8 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Modelling consumer channel choice for information search in a holiday purchase context

Oppewal, H., Tojib, D. R. & Louvieris, P., 2008, Proceedings of the Australia and New Zealand Marketing Academy Conference 2008 - Marketing: Shifting the Focus from Mainstream to Offbeat. Spanjaard, D., Denize, S. & Sharma, N. (eds.). Sydney NSW Australia: ANZMAC, p. 1 - 6 6 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review