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Goh See Kwong

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Goh See Kwong

Professor

 https://orcid.org/0000-0002-3201-1287

Accepting PhD Students

20092026

Research activity per year

Personal profile

Biography

Dr Goh See-Kwong joins Monash School of Business as the Deputy Head of School (Education) and Professor of Marketing. He specialises in the area of marketing, strategy and entrepreneurship. He obtained his Doctorate qualification from the University of Newcastle, Australia. His publications in international refereed journals include Journal of Business & Industrial Marketing, Journal of Vacation Marketing, Information Technology & People, Journal of Retailing and Consumer Services and Journal of Cleaner Production.

In his previous role, he was actively involved in curriculum design, where he introduced new programmes such as marketing analytics, digital marketing and team entrepreneurship. Dr Goh always introduces innovative pedagogy in his classes, such as Business Simulation Games, Global Virtual Teams, Industry Immersion and Global Immersion Programme. His teaching philosophy is to facilitate learning in a fun and mind-stimulating manner by focusing on developing the skill set required by the industry for business school graduates. 

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  1. SDG 3 - Good Health and Well-being
    SDG 3 Good Health and Well-being
  2. SDG 4 - Quality Education
    SDG 4 Quality Education
  3. SDG 7 - Affordable and Clean Energy
    SDG 7 Affordable and Clean Energy
  4. SDG 8 - Decent Work and Economic Growth
    SDG 8 Decent Work and Economic Growth
  5. SDG 9 - Industry, Innovation, and Infrastructure
    SDG 9 Industry, Innovation, and Infrastructure
  6. SDG 12 - Responsible Consumption and Production
    SDG 12 Responsible Consumption and Production

Collaborations and top research areas from the last five years

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View all 46 research outputs
  • 1 Contribution to conference
  • 1 Mentor/ Internship supervision
  • 1 Public event