20092023

Research activity per year

Personal profile

Biography

Dr Goh See-Kwong joins Monash School of Business as the Deputy Head of School (Education) and Professor of Marketing. He specialises in the area of marketing, strategy and entrepreneurship. He obtained his Doctorate qualification from the University of Newcastle, Australia. His publications in international refereed journals include Journal of Business & Industrial Marketing, Journal of Vacation Marketing, Information Technology & People, Journal of Retailing and Consumer Services and Journal of Cleaner Production.

In his previous role, he was actively involved in curriculum design, where he introduced new programmes such as marketing analytics, digital marketing and team entrepreneurship. Dr Goh always introduces innovative pedagogy in his classes, such as Business Simulation Games, Global Virtual Teams, Industry Immersion and Global Immersion Programme. His teaching philosophy is to facilitate learning in a fun and mind-stimulating manner by focusing on developing the skill set required by the industry for business school graduates. 

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being
  • SDG 7 - Affordable and Clean Energy
  • SDG 9 - Industry, Innovation, and Infrastructure

Collaborations and top research areas from the last five years

Recent external collaboration on country/territory level. Dive into details by clicking on the dots or