Tourism and media, including film, television, literary and scoial media tourism

Communities and tourism

Higher education, including active and team learning, and community/destination/industry-partnered

Visitor experiences in natural areas, including pre-site experience management

Tourism and destination image, image formation and image management

I am an Associate Professor in the Department of Management at Monash University.

My expertise is in tourism, and I have a growing interest in international business.

My research achievements are within the broader context of enhancing community experiences, and most focused on the interrelationship between tourism and the media. I have achieved an Australasian discipline award for my research contributions (CAUTHE Fellows Award). In particular my research has questioned the readily-assumed direct effect of film on tourism, instead stressing the more subtle influences media has.

Aligned with my teaching philosophy, I have adopted education innovations to enhance student outcomes, including destination-partnered learning, the research skill development (RSD) framework, and active-learning. These innovations have resulted in opportunities to influence others in the adoption of these innovations, in the Faculty, Monash and beyond. In recognition of the education contribution I have achieved six teaching/education prizes.

My engagement profile has had a direct impact on students and colleagues, particularly through past appointments as the Department of Management’s Director of Education, and Deputy Course Director for the Faculty at Berwick, and then Peninsula campuses. Additionally, I have been an active contributor to many other student and university duties. I have also held industry engagement positions, including chairperson of the Frankston Tourism Association.

MGX3121 International Business Strategy (Caulfield)

Frankston Tourism (Board Member, Vice-Chairperson, and Chairperson 2004-2014)