Personal profile


Dr. Ghazala joined the Department of Marketing at Monash University Sunway Campus in 2000. Ghazala has 20 years of teaching marketing units at tertiary level. She has also supervised many Honors students to successful completion. She is a passionate academic and has won numerous teaching awards. She was recently appointed Deputy Director of Undergraduate Studies and Coordinator for the Monash Early Career Researchers network. Her research interests lie primarily in consumer behaviour, particularly in the areas of consumer socialization, fashion marketing, and Islamic marketing. She also takes an interest in education focused research, drawing on her background as a trained educator. Her current projects focus on family decision making, the effects of sibling influence on purchase decisions, reference group influence, celebrity endorsements, fashion consciousness, Fashion Innovativeness and Halal tourism. Dr Ghazala received the Best Lecturer Award for School of Business under the Monash University Student Association in 2005, a feat repeated the following year when she was awarded the same accolade from the Monash University Student Association. Dr Ghazala is also a quadruple recipient for the PVC's Award for Excellence Teaching between 2008 to 2011.

Research interests

  • Islamic / Halal Marketing
  • Halal Tourism
  • Consumer decision making

Monash teaching commitment

  • MKW3000 Strategic Branding
  • MKW2402 Consumer Behaviour
  • MKW2460 Integrated Marketing Communications
  • MKM5260 International Marketing
  • MKW2500 Retail Marketing

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 5 - Gender Equality
  • SDG 7 - Affordable and Clean Energy
  • SDG 12 - Responsible Consumption and Production

Research area keywords

  • Halal tourism
  • Islamic Marketing
  • Muslim Consumers

Collaborations and top research areas from the last five years

Recent external collaboration on country/territory level. Dive into details by clicking on the dots or