Projects per year
Personal profile
Biography
Gerri Spassova is an Associate Professor at at the Department of Marketing, Monash University (Caulfield, Melbourne). Gerri joined Monash University in 2010 after receiving her PhD in marketing from Cornell University (US). Her research is in the areas of information processing, decision making, and choice. In particular, her work explores factors that influence decisions in the context of advice seeking, receiving, and advice giving, as well as perceptons of expertise and risk.
Gerri's work has been published in Journal of Consumer Research, Journal of Retailing, Organizational Behavior and Human Decision Processes, and European Journal of Marketing.
Research area keywords
- Information Processing
- Judgement and Decision Making
- Consumer Expertise and Advice Taking
Network
Projects
- 1 Finished
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SAFER CARE - Following a consumer-driven healthcare priority from policy into practice
Waddell, A., Chaves, N. J., Bragge, P., Spassova, G. & Smith, L.
2/02/18 → 25/03/21
Project: Research
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Barriers and facilitators to shared decision-making in hospitals from policy to practice: a systematic review
Waddell, A., Lennox, A., Spassova, G. & Bragge, P., Dec 2021, In: Implementation Science. 16, 23 p., 74.Research output: Contribution to journal › Review Article › Research › peer-review
Open AccessFile2 Citations (Scopus) -
In the eye of the beholder: how self-construal influences service evaluations following observations of others’ service experiences
Sharifi, S. & Spassova, G., 2020, In: European Journal of Marketing. 54, 5, p. 1087-1116 30 p.Research output: Contribution to journal › Article › Research › peer-review
2 Citations (Scopus) -
You’re not yelping your case: the unexpected social consequences of word of mouth
Palmeira, M., Spassova, G. & Quoidbach, J., 2020, In: European Journal of Marketing. 54, 2, p. 419-447 29 p.Research output: Contribution to journal › Article › Research › peer-review
6 Citations (Scopus) -
A ratings pattern heuristic in judgments of expertise: when being right Looks wrong
Spassova, G., Palmeira, M. & Andrade, E. B., 1 Jul 2018, In: Organizational Behavior and Human Decision Processes. 147, p. 26-47 22 p.Research output: Contribution to journal › Article › Research › peer-review
3 Citations (Scopus) -
The impact of service failure and recovery on target and observing customers: a comparative study
Sharifi, S. S., Palmeira, M., Ma, J. & Spassova, G., 2017, In: Journal of Hospitality Marketing and Management. 26, 8, p. 889-910 22 p.Research output: Contribution to journal › Article › Research › peer-review
14 Citations (Scopus)
Activities
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Association for Consumer Research Conference 2018 (Event)
Gerri Spassova (Peer reviewer)
2018 → …Activity: Publication peer-review and editorial work types › Peer review responsibility
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Society for Consumer Psychology Boutique Conference on Vice and Virtue Consumption
Gerri Spassova (Member of programme committee)
2018 → …Activity: Participating in or organising an event types › Contribution to conference
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European Marketing Academy Conference (EMAC) 2018 (Event)
Gerri Spassova (Peer reviewer)
2018 → …Activity: Publication peer-review and editorial work types › Peer review responsibility
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Cornell Hospitality Quarterly (Journal)
Gerri Spassova (Peer reviewer)
2017 → …Activity: Publication peer-review and editorial work types › Peer review responsibility
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Journal of Economic Psychology (Journal)
Gerri Spassova (Peer reviewer)
2017 → …Activity: Publication peer-review and editorial work types › Peer review responsibility