Projects per year
Personal profile
Biography
Gerri Spassova is an Associate Professor at at the Department of Marketing, Monash University (Caulfield, Melbourne). Gerri joined Monash University in 2010 after receiving her PhD in marketing from Cornell University (US). Her research is in the areas of information processing, decision making, and choice. In particular, her work explores factors that influence decisions in the context of advice seeking, receiving, and advice giving, as well as perceptons of expertise and risk.
Gerri's work has been published in Journal of Consumer Research, Journal of Retailing, Organizational Behavior and Human Decision Processes, and European Journal of Marketing.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Research area keywords
- Information Processing
- Judgement and Decision Making
- Consumer Expertise and Advice Taking
Network
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Projects
- 1 Finished
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SAFER CARE - Following a consumer-driven healthcare priority from policy into practice
Waddell, A., Chaves, N. J., Bragge, P., Spassova, G. & Smith, L.
2/02/18 → 25/03/21
Project: Research
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Co-designing a theory-informed intervention to increase shared decision-making in maternity care
Waddell, A., Spassova, G., Sampson, L., Jungbluth, L., Dam, J. L. & Bragge, P., 31 Jan 2023, In: Health Research Policy and Systems. 21, 1, 13 p., 15.Research output: Contribution to journal › Article › Research › peer-review
Open AccessFile -
Following a patient driven health priority from policy to practice: a behavioural science approach to development and implementation through co-design
Waddell, A., Spassova, G., Goodwin, D., Sampson, L., Candy, A. & Bragge, P., 2022. 1 p.Research output: Contribution to conference › Poster › peer-review
Open Access -
Barriers and facilitators to shared decision-making in hospitals from policy to practice: a systematic review
Waddell, A., Lennox, A., Spassova, G. & Bragge, P., Dec 2021, In: Implementation Science. 16, 23 p., 74.Research output: Contribution to journal › Review Article › Research › peer-review
Open AccessFile32 Citations (Scopus) -
In the eye of the beholder: how self-construal influences service evaluations following observations of others’ service experiences
Sharifi, S. & Spassova, G., 2020, In: European Journal of Marketing. 54, 5, p. 1087-1116 30 p.Research output: Contribution to journal › Article › Research › peer-review
6 Citations (Scopus) -
You’re not yelping your case: the unexpected social consequences of word of mouth
Palmeira, M., Spassova, G. & Quoidbach, J., 2020, In: European Journal of Marketing. 54, 2, p. 419-447 29 p.Research output: Contribution to journal › Article › Research › peer-review
6 Citations (Scopus)
Activities
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Association of Consumer Research annual conference 2018 (Event)
Gerri Spassova (Peer reviewer)
2018 → …Activity: Publication peer-review and editorial work types › Peer review responsibility
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Society for Consumer Psychology Boutique Conference on Vice and Virtue Consumption
Gerri Spassova (Member of programme committee)
2018 → …Activity: Participating in or organising an event types › Contribution to conference
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European Marketing Academy Conference (EMAC) 2018 (Event)
Gerri Spassova (Peer reviewer)
2018 → …Activity: Publication peer-review and editorial work types › Peer review responsibility
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Journal of Economic Psychology (Journal)
Gerri Spassova (Peer reviewer)
2017 → …Activity: Publication peer-review and editorial work types › Peer review responsibility
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Cornell Hospitality Quarterly (Journal)
Gerri Spassova (Peer reviewer)
2017 → …Activity: Publication peer-review and editorial work types › Peer review responsibility