Projects per year
Personal profile
Biography
Gerri Spassova is a Senior Lecturer at at the Department of Marketing, Monash University (Caulfield, Melbourne). Gerri joined Monash University in 2010 after receiving her PhD in marketing from Cornell University (US). Her research is in the areas of information processing, decision making, and choice. Specifically, her work focuses on the following areas:
- Judgments of expetise and responsibility in consumer advice taking
- Assortment structure and choice
- The role of construal level in information processing
Gerri's work has been published in Journal of Consumer Research, Journal of Retailing, Organizational Behavior and Human Decision Processes, and European Journal of Marketing.
Keywords
- Information Processing
- Judgement and Decision Making
- Consumer Expertise and Advice Taking
Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Projects 2018 2021
- 1 Active
BC-GRIP Empowering patients for better health care (Project 1)
Chaves, N. J., Bragge, P., Spassova, G. & Smith, L.
2/02/18 → 25/03/21
Project: Research
Research Output 2012 2018
A ratings pattern heuristic in judgments of expertise: when being right Looks wrong
Spassova, G., Palmeira, M. & Andrade, E. B., 1 Jul 2018, In : Organizational Behavior and Human Decision Processes. 147, p. 26-47 22 p.Research output: Contribution to journal › Article › Research › peer-review
The impact of service failure and recovery on target and observing customers: a comparative study
Sharifi, S. S., Palmeira, M., Ma, J. & Spassova, G., 2017, In : Journal of Hospitality Marketing and Management. 26, 8, p. 889-910 22 p.Research output: Contribution to journal › Article › Research › peer-review
Consumer reactions to professionals who use decision aids
Palmeira, M. & Spassova, G., 2015, In : European Journal of Marketing. 49, 3-4, p. 302 - 326 25 p.Research output: Contribution to journal › Article › Research › peer-review
Other-serving bias in advice-taking: When advisors receive more credit than blame
Palmeira, M., Spassova, G. & Keh, H. T., 2015, In : Organizational Behavior and Human Decision Processes. 130, p. 13 - 25 13 p.Research output: Contribution to journal › Article › Research › peer-review
Looking into the future: A match between self-view and temporal distance
Spassova, G. & Lee, A. Y., 2013, In : Journal of Consumer Research. 40, 1, p. 159 - 171 13 p.Research output: Contribution to journal › Article › Research › peer-review
Activities 2011 2018
Society for Consumer Psychology Boutique Conference on Vice and Virtue Consumption
Gerri Spassova (Member of programme committee)2018 → …
Activity: Participating in or organising an event types › Contribution to conference
Association for Consumer Research Conference 2018 (Event)
Gerri Spassova (Peer reviewer)2018 → …
Activity: Publication peer-review and editorial work types › Peer review responsibility
European Marketing Academy Conference (EMAC) 2018 (Event)
Gerri Spassova (Peer reviewer)2018 → …
Activity: Publication peer-review and editorial work types › Peer review responsibility
Association for Consumer Research Conference 2017 (Event)
Gerri Spassova (Peer reviewer)2017 → …
Activity: Publication peer-review and editorial work types › Peer review responsibility
European Journal of Marketing (Journal)
Gerri Spassova (Peer reviewer)2017 → 2018
Activity: Publication peer-review and editorial work types › Peer review responsibility