Projects per year
Personal profile
Biography
Gerri Spassova is an Associate Professor at at the Department of Marketing, Monash University (Caulfield, Melbourne). Gerri joined Monash University in 2010 after receiving her PhD in marketing from Cornell University (US). Her research is in the areas of information processing, decision making, and choice. In particular, her work explores factors that influence decisions in the context of advice seeking, receiving, and advice giving, as well as perceptons of expertise and risk.
Gerri's work has been published in Journal of Consumer Research, Journal of Retailing, Organizational Behavior and Human Decision Processes, and European Journal of Marketing.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Research area keywords
- Information Processing
- Judgement and Decision Making
- Consumer Expertise and Advice Taking
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Projects
- 1 Finished
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SAFER CARE - Following a consumer-driven healthcare priority from policy into practice
Waddell, A. (Primary Chief Investigator (PCI)), Chaves, N. J. (Chief Investigator (CI)), Bragge, P. (Supervisor), Spassova, G. (Supervisor) & Smith, L. (Project Manager)
2/02/18 → 25/03/21
Project: Research
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Consulting multiple advisors: when it hurts and when it does not hurt the advisor–advisee relationship?
Palmeira, M. & Spassova, G., Apr 2024, In: Journal of Behavioral Decision Making. 37, 2, 13 p., e2382.Research output: Contribution to journal › Article › Research › peer-review
1 Citation (Scopus) -
“We will be the ones bearing the consequences”: a qualitative study of barriers and facilitators to shared decision-making in hospital-based maternity care
Waddell, A., Goodwin, D., Spassova, G., Sampson, L., Candy, A. & Bragge, P., Sept 2024, In: Birth. 51, 3, p. 581-594 14 p.Research output: Contribution to journal › Article › Research › peer-review
Open AccessFile1 Citation (Scopus) -
Co-designing a theory-informed intervention to increase shared decision-making in maternity care
Waddell, A., Spassova, G., Sampson, L., Jungbluth, L., Dam, J. L. & Bragge, P., 31 Jan 2023, In: Health Research Policy and Systems. 21, 1, 13 p., 15.Research output: Contribution to journal › Article › Research › peer-review
Open AccessFile9 Citations (Scopus) -
Thou shalt be safe: risk preferences in choice for sad others
Spassova, G. & Palmeira, M., Dec 2023, In: Journal of Behavioral Decision Making. 36, 5, 14 p., 22350.Research output: Contribution to journal › Article › Research › peer-review
Open AccessFile -
“The Terminology Might Be Ahead of Practice”: Embedding shared decision making in practice—barriers and facilitators to implementation of SDM in the context of maternity care
Waddell, A., Goodwin, D. M., Spassova, G. & Bragge, P., 22 Sept 2023, In: MDM Policy and Practice. 8, 2, p. 1-12 12 p.Research output: Contribution to journal › Article › Research › peer-review
Open AccessFile2 Citations (Scopus)
Activities
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Society for Consumer Psychology Boutique Conference on Vice and Virtue Consumption
Gerri Spassova (Member of programme committee)
2018 → …Activity: Participating in or organising an event types › Contribution to conference
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Association of Consumer Research annual conference 2018 (Event)
Gerri Spassova (Peer reviewer)
2018 → …Activity: Publication peer-review and editorial work types › Peer review responsibility
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European Marketing Academy Conference (EMAC) 2018 (Event)
Gerri Spassova (Peer reviewer)
2018 → …Activity: Publication peer-review and editorial work types › Peer review responsibility
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Association of Consumer Research annual conference 2017 (Event)
Gerri Spassova (Peer reviewer)
2017 → …Activity: Publication peer-review and editorial work types › Peer review responsibility
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European Journal of Marketing (Journal)
Gerri Spassova (Peer reviewer)
2017 → 2018Activity: Publication peer-review and editorial work types › Peer review responsibility