Gerri Spassova

Assoc Professor

Accepting PhD Students

20122020

Research output per year

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Personal profile

Biography

Gerri Spassova is a Senior Lecturer at at the Department of Marketing, Monash University (Caulfield, Melbourne). Gerri joined Monash University in 2010 after receiving her PhD in marketing from Cornell University (US). Her research is in the areas of information processing, decision making, and choice. Specifically, her work focuses on the following areas:

- Judgments of expetise and responsibility in consumer advice taking

- Assortment structure and choice

- The role of construal level in information processing

Gerri's work has been published in Journal of Consumer Research, Journal of Retailing, Organizational Behavior and Human Decision Processes, and European Journal of Marketing.

 

 

 

 

Research area keywords

  • Information Processing
  • Judgement and Decision Making
  • Consumer Expertise and Advice Taking

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Projects

Research Output

In the eye of the beholder: how self-construal influences service evaluations following observations of others’ service experiences

Sharifi, S. & Spassova, G., 2020, In : European Journal of Marketing. 54, 5, p. 1087-1116 30 p.

Research output: Contribution to journalArticleResearchpeer-review

You’re not yelping your case: the unexpected social consequences of word of mouth

Palmeira, M., Spassova, G. & Quoidbach, J., 2020, In : European Journal of Marketing. 54, 2, p. 419-447 29 p.

Research output: Contribution to journalArticleResearchpeer-review

1 Citation (Scopus)

A ratings pattern heuristic in judgments of expertise: when being right Looks wrong

Spassova, G., Palmeira, M. & Andrade, E. B., 1 Jul 2018, In : Organizational Behavior and Human Decision Processes. 147, p. 26-47 22 p.

Research output: Contribution to journalArticleResearchpeer-review

1 Citation (Scopus)

The impact of service failure and recovery on target and observing customers: a comparative study

Sharifi, S. S., Palmeira, M., Ma, J. & Spassova, G., 2017, In : Journal of Hospitality Marketing and Management. 26, 8, p. 889-910 22 p.

Research output: Contribution to journalArticleResearchpeer-review

8 Citations (Scopus)

Consumer reactions to professionals who use decision aids

Palmeira, M. & Spassova, G., 2015, In : European Journal of Marketing. 49, 3-4, p. 302 - 326 25 p.

Research output: Contribution to journalArticleResearchpeer-review

6 Citations (Scopus)

Activities

Association for Consumer Research Conference 2018 (Event)

Gerri Spassova (Peer reviewer)

2018 → …

Activity: Publication peer-review and editorial work typesPeer review responsibility

European Marketing Academy Conference (EMAC) 2018 (Event)

Gerri Spassova (Peer reviewer)

2018 → …

Activity: Publication peer-review and editorial work typesPeer review responsibility

Society for Consumer Psychology Boutique Conference on Vice and Virtue Consumption

Gerri Spassova (Member of programme committee)

2018 → …

Activity: Participating in or organising an event typesContribution to conference

Cornell Hospitality Quarterly (Journal)

Gerri Spassova (Peer reviewer)

2017 → …

Activity: Publication peer-review and editorial work typesPeer review responsibility

Journal of Economic Psychology (Journal)

Gerri Spassova (Peer reviewer)

2017 → …

Activity: Publication peer-review and editorial work typesPeer review responsibility