Gerri Spassova

Assoc Professor

Accepting PhD Students


Research activity per year

Personal profile


Gerri Spassova is an Associate Professor at at the Department of Marketing, Monash University (Caulfield, Melbourne). Gerri joined Monash University in 2010 after receiving her PhD in marketing from Cornell University (US). Her research is in the areas of information processing, decision making, and choice. In particular, her work explores factors that influence decisions in the context of advice seeking, receiving, and advice giving, as well as perceptons of expertise and risk. 

Gerri's work has been published in Journal of Consumer Research, Journal of Retailing, Organizational Behavior and Human Decision Processes, and European Journal of Marketing.





Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being
  • SDG 17 - Partnerships for the Goals

Research area keywords

  • Information Processing
  • Judgement and Decision Making
  • Consumer Expertise and Advice Taking

Collaborations and top research areas from the last five years

Recent external collaboration on country/territory level. Dive into details by clicking on the dots or