Projects per year
Personal profile
Biography
Gerri Spassova is a Senior Lecturer at at the Department of Marketing, Monash University (Caulfield, Melbourne). Gerri joined Monash University in 2010 after receiving her PhD in marketing from Cornell University (US). Her research is in the areas of information processing, decision making, and choice. Specifically, her work focuses on the following areas:
- Judgments of expetise and responsibility in consumer advice taking
- Assortment structure and choice
- The role of construal level in information processing
Gerri's work has been published in Journal of Consumer Research, Journal of Retailing, Organizational Behavior and Human Decision Processes, and European Journal of Marketing.
Research area keywords
- Information Processing
- Judgement and Decision Making
- Consumer Expertise and Advice Taking
Network
Recent external collaboration on country level. Dive into details by clicking on the dots or
Projects
- 1 Finished
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SAFER CARE - Following a consumer-driven healthcare priority from policy into practice
Waddell, A., Chaves, N. J., Bragge, P., Spassova, G. & Smith, L.
2/02/18 → 25/03/21
Project: Research
Research output
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In the eye of the beholder: how self-construal influences service evaluations following observations of others’ service experiences
Sharifi, S. & Spassova, G., 2020, In : European Journal of Marketing. 54, 5, p. 1087-1116 30 p.Research output: Contribution to journal › Article › Research › peer-review
1 Citation (Scopus) -
You’re not yelping your case: the unexpected social consequences of word of mouth
Palmeira, M., Spassova, G. & Quoidbach, J., 2020, In : European Journal of Marketing. 54, 2, p. 419-447 29 p.Research output: Contribution to journal › Article › Research › peer-review
4 Citations (Scopus) -
A ratings pattern heuristic in judgments of expertise: when being right Looks wrong
Spassova, G., Palmeira, M. & Andrade, E. B., 1 Jul 2018, In : Organizational Behavior and Human Decision Processes. 147, p. 26-47 22 p.Research output: Contribution to journal › Article › Research › peer-review
2 Citations (Scopus) -
The impact of service failure and recovery on target and observing customers: a comparative study
Sharifi, S. S., Palmeira, M., Ma, J. & Spassova, G., 2017, In : Journal of Hospitality Marketing and Management. 26, 8, p. 889-910 22 p.Research output: Contribution to journal › Article › Research › peer-review
10 Citations (Scopus) -
Consumer reactions to professionals who use decision aids
Palmeira, M. & Spassova, G., 2015, In : European Journal of Marketing. 49, 3-4, p. 302 - 326 25 p.Research output: Contribution to journal › Article › Research › peer-review
7 Citations (Scopus)
Activities
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European Marketing Academy Conference (EMAC) 2018 (Event)
Gerri Spassova (Peer reviewer)
2018 → …Activity: Publication peer-review and editorial work types › Peer review responsibility
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Association for Consumer Research Conference 2018 (Event)
Gerri Spassova (Peer reviewer)
2018 → …Activity: Publication peer-review and editorial work types › Peer review responsibility
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Society for Consumer Psychology Boutique Conference on Vice and Virtue Consumption
Gerri Spassova (Member of programme committee)
2018 → …Activity: Participating in or organising an event types › Contribution to conference
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European Marketing Academy Conference (EMAC) 2017 (Event)
Gerri Spassova (Editor in chief)
2017 → …Activity: Publication peer-review and editorial work types › Peer review responsibility
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Cornell Hospitality Quarterly (Journal)
Gerri Spassova (Peer reviewer)
2017 → …Activity: Publication peer-review and editorial work types › Peer review responsibility