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Research Output 2010 2019

Chapter (Book)

The role of narrative in the creation of brand identity

Garcia Ochoa, G. C. & Lorimer, S., 2017, Reconstructing Identity: A Transdisciplinary Approach. McDonald, S., Monk, N., Lindgren, M. & Pasfield-Neofitou, S. (eds.). Cham Switzerland: Palgrave Macmillan, p. 243-263 21 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review