Fernanda has a PhD in Psychology from Monash University and a Master’s degree in Neurosciences from the Federal University of Minas Gerais (Brazil). 

During her PhD, Fernanda conducted multiple studies investigating the cognitive and neural mechanisms involved in food-based decision-making in youth, with the aim to inform the development of novel treatment and prevention programs at promoting healthy eating behaviour. Her PhD has resulted in several scientific publications in world-renowned journals and nomination of her thesis for Monash University Mollie Holman Doctoral Medal, Vice Chancellor’s Commendation for Thesis Excellence and Dean’s Award for Thesis Excellence. 

Before joining BehaviourWorks, Fernanda worked as a Research Consultant at leading market research firm in Australia, renowned for its innovation and ground breaking initiatives. Her work focused on designing and executing impactful research programs to understand consumer behaviour and decision-making, to solve complex business problems, all with the ultimate aim of driving behaviour change.

With her academic background and consultancy experience, Fernanda has developed an intimate understanding of how research programs can be executed and applied to provide evidence-based solutions to real-world problems.