Felix Mavondo

Professor

1993 …2021
If you made any changes in Pure these will be visible here soon.

Research Output 1993 2019

Filter
Conference Paper
2009

Developing dynamic capability through partnership: The role of capabilities

Jiang, W. & Mavondo, F. T., 2009, Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. Tojib, D. (ed.). Melbourne Vic Australia: ANZMAC, p. 1 - 11 11 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Effective corporate reputation maintenance: The importance of codification

Yakimova, R., Mavondo, F. T. & Freeman, S. M., 2009, Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. Tojib, D. (ed.). Melbourne Vic Australia: ANZMAC, p. 1 - 7 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Factors influencing the choice of overseas study by undergraduate and postgraduate Chinese students

Lu, Y., Mavondo, F. T. & Qui, L., 2009, Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. Tojib, D. (ed.). Melbourne Vic Australia: ANZMAC, p. 1 - 7 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Gatekeeper influence on food acquisition, food preparation, and family diet

Reid, M., Worsley, T. & Mavondo, F. T., 2009, Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. Tojib, D. (ed.). Melbourne Vic Australia: ANZMAC, p. 1 - 8 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Perceived market orientation and church participation

Mulyanegara, R. C., Tsarenko, Y. & Mavondo, F. T., 2009, Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. Tojib, D. (ed.). Melbourne Vic Australia: ANZMAC, p. 1 - 9 9 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Social and situational influences on cross-category consideration

Van Zanten, R., Reid, M. & Mavondo, F. T., 2009, Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. Tojib, D. (ed.). Melbourne Vic Australia: ANZMAC, p. 1 - 8 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

The efficacy of the predictions for customer retention in an interactive relationship

Chen, S-C. & Mavondo, F. T., 2009, Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. Tojib, D. (ed.). Melbourne Australia: ANZMAC, p. 1 - 8 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

The influence of consumer innovativeness on really new product adoption

Chao, C-W., Reid, M. & Mavondo, F. T., 2009, Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. Tojib, D. (ed.). Melbourne Vic Australia: ANZMAC, p. 1 - 7 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

The organisational embeddedness and capabilities linkages: Implications for organisational performance

Mavondo, F. T., Nasution, H. N. & Wong, E., 2009, Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. Tojib, D. (ed.). Melbourne Vic Australia: ANZMAC, p. 1 - 9 9 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

The role of partnership characteristics, relationship quality and organisational capabilities on alliance outcomes

Zaman, M. & Mavondo, F. T., 2009, Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. Tojib, D. (ed.). Melbourne Australia: ANZMAC, p. 1 - 8 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

The sustainability or otherwise of services imports: Experiences in developed economies

Tsafack, E. & Mavondo, F. T., 2009, Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. Tojib, D. (ed.). Melbourne Vic Australia: ANZMAC, p. 1 - 8 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

2008

Measuring alliance success: The role of strategic fit

Zaman, M. & Mavondo, F. T., 2008, Proceedings of the Australia and New Zealand Marketing Academy Conference 2008 - Marketing: Shifting the Focus from Mainstream to Offbeat. Spanjaard, D., Denize, S. & Sharma, N. (eds.). Sydney NSW Australia: ANZMAC, p. 1 - 10 10 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Mediating role of brand equity in the marketing - Sales and business performance relationship

Nasution, H. N., Grant, K. D. & Mavondo, F. T., 2008, Proceedings of the Australia and New Zealand Marketing Academy Conference 2008 - Marketing: Shifting the Focus from Mainstream to Offbeat. Spanjaard, D., Denize, S. & Sharma, N. (eds.). Sydney NSW Australia: ANZMAC, p. 1 - 9 9 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Organisational justice and salesforce motivation

Liao, Y-H., Mavondo, F. T. & Kennedy, R. E., 2008, Proceedings of the Australia and New Zealand Marketing Academy Conference 2008 - Marketing: Shifting the Focus from Mainstream to Offbeat. Spanjaard, D., Denize, S. & Sharma, N. (eds.). Sydney NSW Australia: ANZMAC, p. 1 - 8 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Psychological, product-related and situational influences in purchasing intimate apparel

Tsarenko, Y. & Mavondo, F. T., 2008, Proceedings of the 2008 AMA Winter Educators' Conference: Marketing Theory and Applications. Brown, T. J. & Gurhan-Canli, Z. (eds.). Chicago IL USA: American Marketing Association, Vol. 19. p. 154 - 160 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

2007

An attempt to validate the construct "relationship strength" between a customer and service worker

Bove, L. & Mavondo, F. T., 2007, Reputation, Responsibility, Relevance: Australia & New Zealand Marketing Academy (ANZMAC) 2007 Conference Proceedings. Thyne, M., Deans, K. R. & Gnoth, J. (eds.). Dunedin New Zealand: Australia & New Zealand Marketing Academy (ANZMAC), p. 3407 - 3414 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Configuration theory: Fit as coalignment

Mavondo, F. T., Hooley, G. J. & Wong, V., 2007, Reputation, Responsibility, Relevance: Australia & New Zealand Marketing Academy (ANZMAC) 2007 Conference Proceedings. Thyne, M., Deans, K. R. & Gnoth, J. (eds.). Dunedin New Zealand: Australia & New Zealand Marketing Academy (ANZMAC), p. 725 - 730 6 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Corporate brand identity and image congruence in the leisure services sector: A stakeholder perspective

Minkiewicz, J., Mavondo, F. T. & Bridson, K. C., 2007, Reputation, Responsibility, Relevance: Australia & New Zealand Marketing Academy (ANZMAC) 2007 Conference Proceedings. Thyne, M., Deans, K. R. & Gnoth, J. (eds.). Dunedin New Zealand: Australia & New Zealand Marketing Academy (ANZMAC), p. 25 - 33 9 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Correlates of in-store sales promotion proneness

Reid, M. J., Thompson, P., Mavondo, F. T. & Brunso, K., 2007, Reputation, Responsibility, Relevance: Australia & New Zealand Marketing Academy (ANZMAC) 2007 Conference Proceedings. Thyne, M., Deans, K. R. & Gnoth, J. (eds.). Dunedin New Zealand: Australia & New Zealand Marketing Academy (ANZMAC), p. 2123 - 2129 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

IMC, its antecedents and brand performance

Luxton, S. L., Reid, M. J. & Mavondo, F. T., 2007, Reputation, Responsibility, Relevance: Australia & New Zealand Marketing Academy (ANZMAC) 2007 Conference Proceedings. Thyne, M., Deans, K. R. & Gnoth, J. (eds.). Dunedin New Zealand: Australia & New Zealand Marketing Academy (ANZMAC), p. 1464 - 1471 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Models, media and the perceptions of young women

Zubcevic, N., Reid, M. J. & Mavondo, F. T., 2007, Reputation, Responsibility, Relevance: Australia & New Zealand Marketing Academy (ANZMAC) 2007 Conference Proceedings. Thyne, M., Deans, K. R. & Gnoth, J. (eds.). Dunedin New Zealand: Australia & New Zealand Marketing Academy (ANZMAC), p. 1493 - 1499 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Qualitative foundations of a study into category choice amongst alcohol purchasers

Van Zanten, R., Reid, M. J. & Mavondo, F. T., 2007, Reputation, Responsibility, Relevance: Australia & New Zealand Marketing Academy (ANZMAC) 2007 Conference Proceedings. Thyne, M., Deans, K. R. & Gnoth, J. (eds.). Dunedin New Zealand: Australia & New Zealand Marketing Academy (ANZMAC), p. 2285 - 2292 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

The impact of organisational justice on independent salespeoples' intent to stay

Liao, Y-H., Kennedy, R. E. & Mavondo, F. T., 2007, Reputation, Responsibility, Relevance: Australia & New Zealand Marketing Academy (ANZMAC) 2007 Conference Proceedings. Thyne, M., Deans, K. R. & Gnoth, J. (eds.). Dunedin New Zealand: Australia & New Zealand Marketing Academy (ANZMAC), p. 266 - 275 10 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

The whole is greater than the sum of its parts: Coalignment and its implications for customer value

Nasution, H. N. & Mavondo, F. T., 2007, Reputation, Responsibility, Relevance: Australia & New Zealand Marketing Academy (ANZMAC) 2007 Conference Proceedings. Thyne, M., Deans, K. R. & Gnoth, J. (eds.). Dunedin New Zealand: Australia & New Zealand Marketing Academy (ANZMAC), p. 652 - 659 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

2006

Assessing marketing productivity in large companies and SME's

Nasution, H. N., Grant, K. D. & Mavondo, F. T., 2006, Advancing Theory, Maintaining Relevance: Proceedings of the Australian & New Zealand Marketing Academy Conference. Ali, Y. & van Dessel, M. (eds.). Brisbane Qld Australia: Australian and New Zealand Marketing Academy (ANZMAC), p. 1 - 8 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Coaligning business orientation, resources and capabilities: implications for organisational performance

Mavondo, F. T., Wong, V. & Hooley, G., 2006, Advancing Theory, Maintaining Relevance: Proceedings of the Australian & New Zealand Marketing Academy Conference. Ali, Y. & van Dessel, M. (eds.). Brisbane Qld Australia: Australian and New Zealand Marketing Academy (ANZMAC), p. 1 - 6 6 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Consumers involvement in purchasing of intimate apparel: women and bras

Tsarenko, Y., Mavondo, F. T. & Fenton, A. G., 2006, Management and Technology in the Global Economy: Nurturing Innovations and National Heritage - Proceedings of the 2006 International Conference. Fuxman, L., Delener, N., Elifoglu, H., Wankel, C. & Abel, I. (eds.). New York USA: Global Business and Technology Association, p. 1043 - 1049 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Entrepreneurship and customer value: mediating role of integrated market orientation and innovation

Nasution, H. N. & Mavondo, F. T., 2006, Advancing Theory, Maintaining Relevance: Proceedings of the Australian & New Zealand Marketing Academy Conference. Ali, Y. & van Dessel, M. (eds.). Brisbane Qld Australia: Australian and New Zealand Marketing Academy (ANZMAC), p. 1 - 8 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Implications of fit among partnership characteristics, relationship management and organisational capabilities for the measurement of alliance success - a research agenda

Zaman, M. U. & Mavondo, F. T., 2006, Advancing Theory, Maintaining Relevance: Proceedings of the Australian & New Zealand Marketing Academy Conference. Ali, Y. & van Dessel, M. (eds.). Brisbane Qld Australia: Australian and New Zealand Marketing Academy (ANZMAC), p. 1 - 8 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

2005

Customer value: whose perspective matters?

Mavondo, F. T. & Nasution, H. N., 2005, ANZMAC 2005 - Broadening the Boundaries: Conference Proceedings. Purchase, S. (ed.). Fremantle WA Australia: UWA Publishing, p. 58 - 65 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Emotions, sincerity and consumer satisfaction

Gountas, S. & Mavondo, F. T., 2005, ANZMAC 2005 - Broadening the Boundaries: Conference Proceedings. Purchase, S. (ed.). Fremantle WA Australia: UWA Publishing, p. 82 - 88 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Organisational learning profiles: implications for innovation and performance

Mavondo, F. T. & Tsarenko, Y., 2005, Proceedings of the Annual Conference of the Economy of Marketing Science on Developments in Marketing Science. Spotts, H. E. (ed.). USA: Academy of Marketing Science, Vol. 28. p. 1 - 6 6 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Personality, opportunity, motivation, self-efficacy, resources and ability (POMSERA) as predictors of consumer behaviour

Gountas, J. & Mavondo, F. T., 2005, ANZMAC 2005 - Broadening the Boundaries: Conference Proceedings. Purchase, S. (ed.). Fremantle WA Australia: UWA Publishing, p. 92 - 99 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

The impact of service quality on customer value in the hotel industry

Nasution, H. N. & Mavondo, F. T., 2005, ANZMAC 2005 - Broadening the Boundaries: Conference Proceedings. Purchase, S. (ed.). Fremantle WA Australia: UWA Publishing, p. 72 - 79 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

2004

Aspects of reputation and human factors as determinants of tourist desitination attractivness

Vengesayi, S. & Mavondo, F. T., 2004, Marketing Accountabilities and Responsibilities: Proceedings of the Conference. Wiley, J. (ed.). www.vuw.ac.nz/anzmac: ANZMAC, p. 1 - 6 6 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Making market orientation more proactive and its implication to customer value

Nasution, H. N. & Mavondo, F. T., 2004, Marketing Accountabilities and Responsibilities: Proceedings of the Conference. Wiley, J. (ed.). www.vuw.ac.nz/anzmac: ANZMAC, p. 1 - 8 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

The implications for "strategic fit" between partnership characteristics and relationship management as a source of alliance success

Zaman, M. & Mavondo, F. T., 2004, Marketing Accountabilities and Responsibilities: Conference Proceedings. Wiley, J. (ed.). www.vuw.ac.nz/anzmac: ANZMAC 2004 (Australian and New Zealand Academy), p. 1 - 9 9 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Tradeoffs in stakeholder orientation: customer versus employee focus

Tsarenko, Y., Mavondo, F. T. & Gabbott, T. M., 2004, Worldwide Marketing?: Proceedings of the 33rd EMAC Conference. Munuera, J. (ed.). Murcia Spain: University of Murcia, p. 1 - 8 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Translating learning, market orientation and innovation into performance outcomes

Mavondo, F. T., 2004, Navigating Crisis and Opportunities in Global Markets: Leadership, Strategy and Governance. Delener, N. & Chao, C. (eds.). USA: Global Business and Technology Association, p. 493 - 500 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

2003

Aligning stakeholders chasms. The academic and managerial challenges

Anisimova, T. A. & Mavondo, F. T., 2003, ANZMAC 2003 Conference Proceedings. Kennedy, R. (ed.). Adelaide SA Australia: ANZMAC, p. 222 - 228 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Antecedents to and outcomes of customer satisfaction in markets frequented by generation Xers

Matanda, M. J. & Mavondo, F. T., 2003, Proceedings of the 2003 ANZMAC Conference. Kennedy, R. (ed.). Adelaide SA Australia: ANZMAC, p. 1127 - 1133 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Institutional and task environment influence on capability development (professional orientation, learning capability and differentiation)

Hardley, F. & Mavondo, F. T., 2003, Proceedings of the 2003 ANZMAC Conference. Kennedy, R. (ed.). Adelaide SA Australia: ANZMAC, p. 2388 - 2394 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Natural servicesape: do local and foreigners differ in its evaluation?

Abubakar, B. & Mavondo, F. T., 2003, 2003 IAABD Proceedings: African Business and Development in the Global Economy. Muuka, G. (ed.). USA: IAABD, Vol. 4. p. 431 - 434 4 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Organisational Adaptability as Mediator of the Relationship between Capabilities and Organisational Performance

Lim, S. K. & Mavondo, F. T., 2003, Challenging the Frontiers in Global Business and Technology: Implementation of Changes in Values, Strategy and Policy: Proceedings of the Global Business and Technology Association: International Conference. Delener, N. & Chao, C. (eds.). Budapest Hungary: Global Business and Technology Association, p. 841 - 848 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Organisational learning: the role of goal orientation and organisational capabilities

Che Ha, N. & Mavondo, F. T., 2003, Proceedings of the 2003 ANZMAC Conference. Kennedy, R. (ed.). Adelaide SA Australia: ANZMAC, p. 860 - 866 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Organisational resources and agility implications for organisational performance

Lim, S. K. & Mavondo, F. T., 2003, Proceedings of the 2003 ANZMAC Conference. Kennedy, R. (ed.). Adelaide SA Australia: ANZMAC, p. 2407 - 2414 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Self-concept and motivation as predictors of actual consumer behaviour

Gountas, J. & Mavondo, F. T., 2003, Proceedings of the 2003 ANZMAC Conference. Kennedy, R. (ed.). Adelaide SA Australia: ANZMAC, p. 314 - 321 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Stakeholders & gender: a new phenomenon?

Scholem, P. G. & Mavondo, F. T., 2003, Proceedings of the 2003 ANZMAC Conference. Kennedy, R. (ed.). Adelaide SA Australia: ANZMAC, p. 146 - 154 9 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Strategic capabilities and agility: implications for organizational performance

Lim, S. K. & Mavondo, F. T., 2003, Proceedings of the 2003 IAABD: African Business and Development in the Global Economy. Muuka, G. N. (ed.). London UK: IAABD, Vol. IV. p. 204 - 209 6 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

The role of brand orientation in explaining retail offer advantage

Bridson, K. C., Evans, J. & Mavondo, F. T., 2003, 12th European Association of Education and Research in Commercial Distribution Conference. Magis, H. (ed.). France: ESCP-EAP, p. 1 - 13 13 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review