Felix Mavondo

Professor

1993 …2021
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Research Output 1993 2019

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Chapter (Book)
2018

Impact of sustainability practices on hospitality consumers' behaviors and attitudes: the case of LUX* Resorts & Hotels

Sowanber, V., Ramkissoon, H. & Mavondo, F., 2018, The Routledge Handbook of Hospitality Marketing. Gursoy, D. (ed.). 1st ed. Abingdon UK: Routledge, p. 384-396 13 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

2016

Managing customer relationships in hotel chains: a comparison between guest and manager perceptions

Ramkissoon, H. R. & Mavondo, F. T., 5 May 2016, The Routledge Handbook of Hotel Chain Management. Ivanova, M., Ivanov, S. & Magnini, V. P. (eds.). Abingdon UK: Routledge, p. 295-304 10 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

2015
1 Citation (Scopus)

Corporate brand: Structural equation modelling

Anisimova, T. A. & Mavondo, F. T., 2015, Corporate Branding: Areas, Arenas and Approaches. Melewar, T. C. & Syed Alwi, S. F. (eds.). Abingdon Oxon UK: Routledge, p. 169 - 191 23 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

2012

Trade-offs in customer–employee focus: Implications on boundary-spanning capabilities

Tsarenko, Y., Mavondo, F. T., Gabbott, M., Hooley, G. & Greenly, G., 1 Jan 2012, Marketing Issues in Western Europe: Changes and Developments. Kaynak, E. & Jallat, F. (eds.). New York NY USA: Taylor & Francis, p. 105-124 20 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Otherpeer-review

2010
1 Citation (Scopus)

The marketing concept and market orientation: Evolving definitions of marketing

Mavondo, F., 26 Nov 2010, Entrepreneurship Marketing: Principles and Practice of SME Marketing. Brunner-Routledge, p. 45-54 10 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

2008

Aligning corporate brand perceptions: Does it matter?

Anisimova, T. & Mavondo, F., 23 Oct 2008, Contemporary Thoughts on Corporate Branding and Corporate Identity Management. Melewar, T. C. & Karaosmanoglu, E. (eds.). 1st ed. Basingstoke UK: Palgrave Macmillan, p. 47-65 19 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

2004

Do values, personality and motivations influence tourist activities and lifestyle?

Reisinger, Y., Mavondo, F. T. & Weber, S., 2004, Reinventing a Tourism Destination. Facing the Challenge. Weber, S. & Tomljenovic, R. (eds.). Zagreb Croatia: Institute for Tourism, p. 65 - 87 23 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

2002

Explaining organizational performance through psychic distance

Evans, J. & Mavondo, F. T., 2002, International business: Adjusting to new challenges and opportunities. McDonald, F., Tuselmann, H. & Wheeler, C. (eds.). 1 ed. Hampshire UK: Palgrave Macmillan, p. 234 - 244 11 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

2000

Construct Validity of Market Orientation: Do People in Different Industries Share the Same Meaning?

Conduit, J. L. & Mavondo, F. T., 2000, Developments in Australasian Marketing. Connecticut USA: JAI Press, p. 29 - 44 16 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

Marketing Orientation, Interfirm Relationships, and the Resource-Based Theory of the Firm: Towards an Integrative Theory

Schroder, W. R. & Mavondo, F. T., 2000, Advances in International Marketing. Connecticut USA: JAI Press, p. 29 - 44 16 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

1997

Governments and Business Strategy: Another Research Agenda

Schroder, W. & Mavondo, F. T., 1997, Government and the Food Industry: Economic and Political Effects of Conflict and Co-operation. Boston USA: Kluwer Academic Publications, p. 385 - 397 13 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Other