Felix Mavondo

Professor

1993 …2021
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Personal profile

Biography

Felix works in the Faculty of Business and Economics at Monash University as a Professor of Marketing. His research interests include Strategic Marketing, Relationship Marketing, Resources and Capabilities, Tourism and Sustainability. He is passionate about PhD supervision to ensure future generations of researchers and teachers. Felix Has successfully supervised more than 40 PhDs who are making a significant contribution in Australia and overseas. His teaching interests are Strategic Marketing, Advanced Quantitative Methods and Survey data Analysis.



Felix Mavondo was born in Zimbabwe (or more correctly Southern Rhodesia). The country has changed its name several times: Southern Rhodesia, Rhodesia, Zimbabwe-Rhodesia and finally Zimbabwe!! Felix has really rural origin and did not see electicity, train or large town until the age of 16!! He can still say he was very priviledged with hardworking parents and well to do by many standards. He did his secondary Education at Silveira Secondary Schhol (Roman Catholic) and obtain a Beit Scholarship for one of the best 10 students in the country for the national examination. He then went to Goromonzi High School (Government). He did not cope very well in a co-educational environment, regimented leadership and suppresion of student political activity. He just managed to qualify for university. The first offer at the University of Rhodesia was to do Law, the second was to do Accounting and the third was to do Agriculture. He chose Agriculture!! So people used to say "Did you go to University just be an educated farme". He was President of the Student Representative Council and very actively involved in national politics. His first job was with an Agricultural Implements manufacturing company where he helped to develop the reversable plough. Because of the extreme racist attitude he soon left and went to Chibero Agricultural College as a lecturer and shortly Head of Department for Animal Science. He was prepaing to do a PhD in Reproductive Endocrinology when independence came. This changed everything. He was appointed founder principal of new college (Kushing-Phikelela) in charge of ex-combatants. A challenging time, politically interesting time and the best contribution one could ever make started with 72 students and left four years later with 3 500 students enrolled.. Then was moved to the Harare Polytechnic as Deputy Pricipal with 54 Heads of Departments reporting to him and a total of 20 000 student. After 3 years Felix decided to go for a PhD in Agricusiness in Australia. The rest is now history.

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Projects 2009 2021

Research Output 1993 2019

Controlled and uncontrolled communication stimuli and organic food purchases: the mediating role of perceived communication clarity, perceived health benefits, and trust

Anisimova, T., Mavondo, F. & Weiss, J., 17 Feb 2019, In : Journal of Marketing Communications. 25, 2, p. 180-203 24 p.

Research output: Contribution to journalArticleResearchpeer-review

How do alternative strategic orientations influence social media performance?

Valos, M. J., Mavondo, F. T. & Nyadzayo, M. W., 2 Jan 2019, In : Journal of Strategic Marketing. 27, 1, p. 1-20 20 p.

Research output: Contribution to journalArticleResearchpeer-review

Social customer relationship management: an integrated conceptual framework

Dewnarain, S., Ramkissoon, H. & Mavondo, F., 2019, In : Journal of Hospitality Marketing and Management. 28, 2, p. 172-188 17 p.

Research output: Contribution to journalArticleResearchpeer-review

The influence of corporate brand perceptions on consumer satisfaction and loyalty via controlled and uncontrolled communications: a multiple mediation analysis

Anisimova, T., Weiss, J. & Mavondo, F., 14 Jan 2019, In : Journal of Consumer Marketing. 36, 1, p. 33-49 17 p.

Research output: Contribution to journalArticleResearchpeer-review

Dynamic marketing capabilities view on creating market change

Kachouie, R., Mavondo, F. & Sands, S., 2018, In : European Journal of Marketing. 52, 5-6, p. 1007-1036 30 p.

Research output: Contribution to journalArticleResearchpeer-review

Open Access
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