Projects per year
Personal profile
Biography
Felix works in the Faculty of Business and Economics at Monash University as a Professor of Marketing. His research interests include Strategic Marketing, Relationship Marketing, Resources and Capabilities, Tourism and Sustainability. He is passionate about PhD supervision to ensure future generations of researchers and teachers. Felix Has successfully supervised more than 40 PhDs who are making a significant contribution in Australia and overseas. His teaching interests are Strategic Marketing, Advanced Quantitative Methods and Survey data Analysis.
Felix Mavondo was born in Zimbabwe (or more correctly Southern Rhodesia). The country has changed its name several times: Southern Rhodesia, Rhodesia, Zimbabwe-Rhodesia and finally Zimbabwe!! Felix has really rural origin and did not see electicity, train or large town until the age of 16!! He can still say he was very priviledged with hardworking parents and well to do by many standards. He did his secondary Education at Silveira Secondary Schhol (Roman Catholic) and obtain a Beit Scholarship for one of the best 10 students in the country for the national examination. He then went to Goromonzi High School (Government). He did not cope very well in a co-educational environment, regimented leadership and suppresion of student political activity. He just managed to qualify for university. The first offer at the University of Rhodesia was to do Law, the second was to do Accounting and the third was to do Agriculture. He chose Agriculture!! So people used to say "Did you go to University just be an educated farme". He was President of the Student Representative Council and very actively involved in national politics. His first job was with an Agricultural Implements manufacturing company where he helped to develop the reversable plough. Because of the extreme racist attitude he soon left and went to Chibero Agricultural College as a lecturer and shortly Head of Department for Animal Science. He was prepaing to do a PhD in Reproductive Endocrinology when independence came. This changed everything. He was appointed founder principal of new college (Kushing-Phikelela) in charge of ex-combatants. A challenging time, politically interesting time and the best contribution one could ever make started with 72 students and left four years later with 3 500 students enrolled.. Then was moved to the Harare Polytechnic as Deputy Pricipal with 54 Heads of Departments reporting to him and a total of 20 000 student. After 3 years Felix decided to go for a PhD in Agricusiness in Australia. The rest is now history.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Collaborations and top research areas from the last five years
Projects
- 5 Finished
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SAFER CARE - Following a consumer-driven healthcare policy from policy into practice
Wong, E. (Primary Chief Investigator (PCI)), Mavondo, F. (Supervisor), Fisher, J. (Supervisor) & Smith, L. (Project Manager)
2/02/18 → 25/03/21
Project: Research
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BC-GRIP Encouraging Victorians to participate in activities in line with Victoria's Biodiversity Strategy
Hatty, M. (Primary Chief Investigator (PCI)), Smith, L. (Supervisor), Mavondo, F. (Supervisor), Goodwin, D. (Supervisor) & Smith, L. (Project Manager)
3/01/18 → 25/03/21
Project: Research
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A Model and Segmentation of Household Obesogenicity in Australia
Mavondo, F. (Primary Chief Investigator (PCI)), Reid, M. (Chief Investigator (CI)) & Worsley, A. (Chief Investigator (CI))
Australian Research Council (ARC)
5/01/09 → 31/12/11
Project: Research
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Developing a resilient workforce in the context of organisational change: the role of employee assistance programmes
Long, T., Cooke, F. L. & Mavondo, F., 2025, (Accepted/In press) In: International Journal of Human Resource Management. 29 p.Research output: Contribution to journal › Article › Research › peer-review
Open Access -
Integration of outside-in and inside-out entrepreneurial marketing capabilities, marketing agility and resources for entrepreneurial firm performance
Khan, H., Mavondo, F. & Zahoor, N., 25 Feb 2025, In: International Journal of Entrepreneurial Behaviour & Research. 31, 2/3, p. 609-630 22 p.Research output: Contribution to journal › Article › Research › peer-review
7 Citations (Scopus) -
Leveraging virtual brand community engagement and consumer brand identification as a bounce-back brand recovery strategy: role of brand endorsers
Nikhashemi, S. R., Kennedy, R. & Mavondo, F., 2025, In: Journal of Marketing Communications. 31, 1, p. 21-61 41 p.Research output: Contribution to journal › Article › Research › peer-review
Open AccessFile4 Citations (Scopus) -
Pathways to social and business sustainability: place attachment, trust in government, and quality of life
Ramkissoon, H., Nekmahmud, M. & Mavondo, F. T., Mar 2025, In: Sustainability. 17, 5, 24 p., 1901.Research output: Contribution to journal › Article › Research › peer-review
Open AccessFile -
Consumer acceptance of drones for last-mile delivery in Jeddah, Saudi Arabia
Alhothali, G. T., Mavondo, F. T., Alyoubi, B. A. & Algethami, H., Jul 2024, In: Sustainability. 16, 13, 21 p., 5621.Research output: Contribution to journal › Article › Research › peer-review
Open AccessFile