20072019
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Personal profile

Biography

I am a senior lecturer in marketing at the Monash Business School, Monash University, in Melbourne, Australia. I earned my Ph.D. in Marketing from the Rotman School of Management at the University of Toronto. I also have a M.A. in Social Psychology from the University of Chicago, a A.B. (Hons.) in Psychology from the University of Michigan, and a A.R.C.T. (Hons.) in Piano Performance from the Royal Conservatory of Music. I have previously taught at the University of Technology Sydney, University of Toronto, and the University of Ljubljana (Slovenia).

I am one of the co-authors of Consumer Behaviour: Asia-Pacific Edition (ISBN 9780170362016), published by Cengage Learning, along with Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters, and Gavin Northey.

Research interests

My research interests are primarily in financial decision-making and political marketing. My main emphasis is on understanding the antecedents of financial risk-taking. As such, my research encompasses the study of investment behaviour, gambling, and even consumer risk-taking such as the choice of counterfeit consumer goods and non-brand name products. Meanwhile, I also conduct research in understanding the psychology of political ideology and how it can influence consumption behaviours.

I have presented my research at the American Psychological Society, Association for Consumer Research, Association for Psychological Science, Australian and New Zealand Marketing Academy, Society for Consumer Psychology, Society for Judgment and Decision Making, Society for Personality and Social Psychology, and the Western Economic Association International. I am also well-published, including outlets such as British Journal of Social PsychologyComputers in Human Behavior, European Journal of Social PsychologyEvolution and Human Behavior, International Journal of Research in Marketing, and Organizational Behavior and Human Decision Processes. I serve as an adhoc reviewer for European Journal of MarketingFamily Business Review, Journal of Business ResearchJournal of Consumer Research, Journal of Cross-Cultural Psychology, Journal of Economic Behavior and Organization, and Political Psychology.

Supervision interests

Areas include consumer behaviour, judgment and decision-making, behavioural economics, and political marketing.

I accept HDR students who are interested in studying the above topics using experimental methods. Please contact me to discuss your interests.

Consulting

I have consulted for organizations both in Australia and in the United States, including Heritage Bank, Sumo Salad, the U.S. Department of State, and the Bill & Melinda Gates Foundation. I also serve regularly as a seminar speaker with the Investment Innovation Institute.

Monash teaching commitment

MKF1120 Marketing Theory and Practice (Caulfield)
MKF2111 Buyer Behaviour (Caulfield)
MKB2704 Consumer-Oriented Marketing Communications (Peninsula)

Education/Academic qualification

Marketing, Ph.D., University of Toronto

20082014

Social Psychology, M.A., University of Chicago

20062007

Psychology, A.B. (Hons.), University of Michigan

20022006

Piano Performance, A.R.C.T., Royal Conservatory of Music

… → 2003

External positions

Senior Analyst, Wikistrat

2015 → …

Keywords

  • Consumer behaviour
  • judgment and decision-making
  • political marketing
  • financial decision-making
  • behavioural economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2007 2019

Is meat sexy? Meat preference as a function of the sexual motivation system

Chan, E. Y. & Zlatevska, N., 1 Jun 2019, In : Food Quality and Preference. 74, p. 78-87 10 p.

Research output: Contribution to journalArticleResearchpeer-review

Jerkies, tacos, and burgers: subjective socioeconomic status and meat preference

Chan, E. Y. & Zlatevska, N., Jan 2019, In : Appetite. 132, p. 257-266 10 p.

Research output: Contribution to journalArticleResearchpeer-review

Mindfulness and willingness to try insects as food: the role of disgust

Chan, E. Y., Jan 2019, In : Food Quality and Preference. 71, p. 375-383 9 p.

Research output: Contribution to journalArticleResearchpeer-review

Political orientation and physical health: the role of personal responsibility

Chan, E. Y., 15 Apr 2019, In : Personality and Individual Differences. 141, p. 117-122 6 p.

Research output: Contribution to journalArticleResearchpeer-review

Climate change is the world's greatest threat – in Celsius or Fahrenheit?

Chan, E. Y., 1 Dec 2018, In : Journal of Environmental Psychology. 60, p. 21-26 6 p.

Research output: Contribution to journalArticleResearchpeer-review

Open Access
File

Prizes

ANZMAC Emerging Researcher Award

Eugene Yue-Hin Chan (Recipient), Dec 2018

Prize: Prize (including medals and awards)

Dean's Award of Excellence by an Early Career Researcher

Eugene Yue-Hin Chan (Recipient), Nov 2018

Prize: Prize (including medals and awards)

SSHRC Doctoral Fellowship

Eugene Yue-Hin Chan (Recipient), 2010

Prize: Competitive Fellowships

Activities 2004 2018

  • 16 Contribution to conference
  • 12 Peer review responsibility
  • 4 Consultancy
  • 1 Editorial responsibility

Psychological Science (Journal)

Eugene Chan (Peer reviewer)
2018 → …

Activity: Publication peer-review and editorial work typesPeer review responsibility

International Journal of Research in Marketing (Journal)

Eugene Chan (Peer reviewer)
2018 → …

Activity: Publication peer-review and editorial work typesPeer review responsibility

European Journal of Marketing (Journal)

Eugene Chan (Editorial board member)
2018 → …

Activity: Publication peer-review and editorial work typesEditorial responsibility

Comprehensive Results in Social Psychology (Journal)

Eugene Chan (Peer reviewer)
2018 → …

Activity: Publication peer-review and editorial work typesPeer review responsibility

Journal of Environmental Psychology (Journal)

Eugene Chan (Editor in chief)
2018 → …

Activity: Publication peer-review and editorial work typesPeer review responsibility

Press / Media

Liberals are more willing than conservatives to donate organs

Eugene Yue-Hin Chan

22/01/19

1 item of media coverage

Press/Media: Article/Feature

Marketing efforts to promote insects as food

Eugene Yue-Hin Chan

18/12/18

1 item of media coverage

Press/Media: Profile/Interview

Using Fahrenheit can obscure the true severity of climate change

Eugene Yue-Hin Chan

16/11/18

1 item of media coverage

Press/Media: Article/Feature

You don't really want that burger—you want higher social status

Eugene Yue-Hin Chan

11/10/18

1 item of media coverage

Press/Media: Article/Feature