19972014
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Research Output 1997 2014

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Conference Paper
2007

Relationship between market orientation, management and execution of NPD and NPD program performance

Reid, M. J. & Brady, E., 2007, Reputation, Responsibility, Relevance: Australia & New Zealand Marketing Academy (ANZMAC) 2007 Conference Proceedings. Thyne, M., Deans, K. R. & Gnoth, J. (eds.). Dunedin New Zealand: Australia & New Zealand Marketing Academy (ANZMAC), p. 969 - 975 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

2003

Market orientation: mulitple levels of abstraction

Brady, E. & Johnson, L. W., 2003, Proceedings of the 2003 ANZMAC Conference. Kennedy, R. (ed.). Adelaide SA Australia: ANZMAC, p. 1068 - 1073 6 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

2002

The meaning of market orientation: How has it been defined?

Brady, E. & Johnson, L. W., 2002, Proceedings of the Australian and New Zealand Marketing Academy conference. Shaw, R. N., Adam, S. & McDonald, H. (eds.). Melbourne Vic Australia: Deakin University, p. 2791 - 2801 11 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

2001

Measurement of market orientation in not for profit organisations: How has it been done?

Brady, E., 2001, Proceedings of the Tenth Biennial World Marketing Congress. Spotts, H. E., Meadow, H. L. & Smith, S. M. (eds.). Cardiff Wales UK: Academy of Marketing Science, Vol. 10. p. 1 - 1 1 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

2000

Market Orientation in Not for Profit Organisations: The Development of Theoretical Meaningfulness

Brady, E. & Johnson, L. W., 2000, ANZMAC (Aust & New Zealand Marketing Academy Conference) 2000 Visionary Marketing for the 21st Centry: Facing the Challenge. Gold Coast Qld Australia: Griffith University, p. 116 - 121 6 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

1999

Fongos, Bongos and Pongos: The Misapplication of Market Orientation in Not for Profit Organisations

Brady, E. & Johnson, L. W., 1999, Marketing in the Third Millennium. Sydney NSW Australia: University of Sydney, p. -

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

1997

A Marriage Made in Paradigm: Relationship Marketing and NPOs

Brennan, L. & Brady, E., 1997, New and Evolving Paradigms: The Emerging Future of Marketing. Dublin Ireland: American Marketing Association, p. 410 - 423 14 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Nof-for-Profit Organisations: A Market Orientation Perspective

Brennan, L., Brady, E. & Listokin, L., 1997, Proceedings of the Australia New Zealand Marketing Educators Conference (ANZMEC). Melbourne Vic Australia: Monash University Publishing, p. 685 - 702 18 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review