Projects per year
Personal profile
Biography
Erica works in the Faculty of Business and Economics at Monash University as a Lecturer.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Projects
- 1 Finished
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A typology of overinclusive recycling
deBortoli, A., Greenacre, L. & Brady, E., 2022, p. 598. 1 p.Research output: Contribution to conference › Abstract › peer-review
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Not all credits are equal: scale length bias
Petal, H., Brady, E. & Greenacre, L., 2022, p. 418. 1 p.Research output: Contribution to conference › Abstract › peer-review
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Sex-in-advertising: A policy-setting taxonomy
Brennan, L., Jevons, C. P. & Brady, E., 2014, In: Communication, Politics & Culture. 47, 2, p. 78 - 93 16 p.Research output: Contribution to journal › Article › Research › peer-review
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What’s in a name? A systems thinking framework for resource types in nonprofit marketing
Brady, E. & Brennan, L., 2013, Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress. Campbell, C. & Ma, J. J. (eds.). 1st ed. Cham Switzerland: Springer, p. 256 1 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Other › peer-review
Open Access -
Improving firm performance through NPD: The role of market orientation, NPD orientation and the NPD process
Reid, M. J. & Brady, E., 2012, In: Australasian Marketing Journal. 20, 4, p. 235 - 241 7 p.Research output: Contribution to journal › Article › Research › peer-review
14 Citations (Scopus)