19972014

Research output per year

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Personal profile

Biography

Erica works in the Faculty of Business and Economics at Monash University as a Lecturer.

Research Output

Sex-in-advertising: A policy-setting taxonomy

Brennan, L., Jevons, C. P. & Brady, E., 2014, In : Communication, Politics & Culture. 47, 2, p. 78 - 93 16 p.

Research output: Contribution to journalArticleResearchpeer-review

Improving firm performance through NPD: The role of market orientation, NPD orientation and the NPD process

Reid, M. J. & Brady, E., 2012, In : Australasian Marketing Journal. 20, 4, p. 235 - 241 7 p.

Research output: Contribution to journalArticleResearchpeer-review

10 Citations (Scopus)

The raising of corporate sponsorship: A behavioral study

Brennan, L-M., Binney, W. & Brady, E., 2012, In : Journal of Nonprofit and Public Sector Marketing. 24, 3, p. 222 - 237 16 p.

Research output: Contribution to journalArticleResearchpeer-review

4 Citations (Scopus)

Market orientation and marketing in nonprofit organizations. Indications for fundraising from Victoria

Brady, E., Brace-Govan, J. V. F., Brennan, L. & Conduit, J., 2011, In : International Journal of Nonprofit and Voluntary Sector Marketing. 16, 1, p. 84 - 98 15 p.

Research output: Contribution to journalArticleResearchpeer-review

Paradigms at play and implications for validity in social marketing research

Brennan, L-M., Voros, J. & Brady, E., 2011, In : Journal of Social Marketing. 1, 2, p. 100 - 119 20 p.

Research output: Contribution to journalArticleResearchpeer-review

27 Citations (Scopus)