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Eloise Zoppos


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Personal profile


Eloise Zoppos is an applied academic and commercial researcher in the ACRS research unit, positioned in the Monash Business School's Department of Marketing. 

She specialises in retail and consumer behaviour research, with a particular focus on shopper trends, market performance, and the issues and opportunities faced by the global retail and services industries.

Eloise brings an academic rigour to her work with clients, guiding retail leaders to make critical business decisions in the context of a rapidly evolving retail landscape and providing evidence-based insights to help companies better understand consumers.

Previously, Eloise worked in consumer-focused commercial and government research roles. She has a PhD in Sociology from Monash University.

Research Output 2010 2010

  • 1 Conference Paper

Friendship contextualised: social networking in the digital age

Zoppos, E., 2010, The Annual Conference of The Australian Sociological Association: Social Causes, Private Lives. Velayutham, S., Ebert, N. & Watkins, S. (eds.). Australia: The Australian Sociological Association (TASA), p. 1 - 13 13 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review