Research output per year
Research output per year
Personal profile
Biography
Eloise Zoppos is an applied academic and commercial researcher in the ACRS research unit, positioned in the Monash Business School's Department of Marketing.
She specialises in retail and consumer behaviour research, with a particular focus on shopper trends, market performance, and the issues and opportunities faced by the global retail and services industries.
Eloise brings an academic rigour to her work with clients, guiding retail leaders to make critical business decisions in the context of a rapidly evolving retail landscape and providing evidence-based insights to help companies better understand consumers.
Previously, Eloise worked in consumer-focused commercial and government research roles. She has a PhD in Sociology from Monash University.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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Dimensionalizing esports consumption: alternative journeys to professional play
Huston, C., Cruz, A. G. B. & Zoppos, E., May 2022, In: Journal of Consumer Culture. 22, 2, p. 456-475 20 p.Research output: Contribution to journal › Article › Research › peer-review
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Friendship contextualised: social networking in the digital age
Zoppos, E., 2010, The Annual Conference of The Australian Sociological Association: Social Causes, Private Lives. Velayutham, S., Ebert, N. & Watkins, S. (eds.). Australia: The Australian Sociological Association (TASA), p. 1 - 13 13 p.Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review