Tam is a normal person who has an abnormal passion for sharing what he knows and what he has, hoping others will achieve the same goodness that he possesses. He somehow managed to complete his PhD in Business Administration, Marketing in 2021 in Istanbul (see his complete dissertation). Then, he joined Monash University Malaysia (MUM) in July 2022.

Before his PhD, in his home country of Vietnam, Tam participated in numerous events at different universities, NGOs, and charity organisations, holding various positions such as content organiser/advisor, mentor/coach, MC, and host. Consequently, he has good communication, critical thinking, creativity, and public speaking skills (at least in the Vietnamese language).

Coming to MUM, Tam hopes to share with his students both the knowledge and the skills that are crucial for them to lead a productive and kind life. In his own doctrine, knowledge is only valid when it is passed on. Society can only go up if our progeny are better than we currently are. As such, what Tam could not have in the past, he now tries to provide for his students (of course, they do not know that unless they read these lines).

Tam identifies himself as a knowledge sharer, a lifelong self-motivator, and a random person who always tries his best and prepares for the worst.

Tam likes reading e-books (horror, adventures), listening to (classical) music, eating seafood (octopus, squid), watching movies, and travelling. 

Tam’s research interest is related to stuff in the digital world such as anonymity and privacy. Further, Tam always wants to know why something happens (though he often does not have the right answer in time). Hence, he loves to understand human psychology and, in marketing contexts, how consumers think and behave. In addition, since Tam loves our planet, he sincerely cares about the efficiency of production and packaging. Accordingly, sustainability is also his concern.

On the other hand, with strong curiosity and persistence, Tam can industriously work on other topics with anyone if he feels a similarity in thinking and attitudes with that person. Since "there are no accidents" (Master Oogway - Kung Fu Panda), Tam believes that “great events turn on small hinges" (Stephen King - The Institute). 

To Tam, in the grand scheme of things, it is a gift to be a water drop whose ripples are long-lasting in a miraculously vague way. He enjoys helping others to the best of his (allowed) effort. Indeed, though he is just a regular researcher, he is proud of his validated and reliable peer review record in quality journals (see his WoS page).

MKW2402: Consumer Behaviour

MKW2420: Marketing Research

Sep 2023 - present: Change Champion for the Digital Learning Uplift Project

Jan 2023 - Sep 2023: Deputy Director of Undergraduate Studies