Dominic works as a Senior Lecturer in the Faculty of Business and Economics at Monash University. He also holds the position of Course Director for the Master of Applied Marketing program and serves as the marketing specialization leader for the Master of Business program. His research primarily focuses on understanding how people make judgments and decisions. Additionally, he explores the impact of social influences and emotions on consumer decision-making processes.

Dominic's recent and ongoing projects encompass various areas such as the digital divide, nutrition labeling, loyalty programs, store brands, poverty, and superstitious behavior. His work has been published in  journals, including the Journal of Retailing, European Journal of Marketing, Journal of Economic Psychology, Psychology and Marketing, Journal of Consumer Affairs, as well as in the conference proceedings of the American Marketing Association's Marketing and Public Policy Conference and Advances in Consumer Research.