20062024

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  • 2017

    Preface

    Roy, S. K., Mutum, D. S. & Nguyen, B., 2017, Services Marketing Cases in Emerging Markets: An Asian Perspective. Roy, S. K., Mutum, D. S. & Nguyen, B. (eds.). 1st ed. Cham Switzerland: Springer, p. v-vi 2 p.

    Research output: Chapter in Book/Report/Conference proceedingForeword / PostscriptOtherpeer-review

    1 Citation (Scopus)
  • 2014

    Introduction

    Mutum, D. S., 2014, Marketing Cases from Emerging Markets. Mutum, D. S., Roy, S. K. & Kipnis, E. (eds.). 1st ed. Berlin Germany: Springer, p. 3-6 4 p.

    Research output: Chapter in Book/Report/Conference proceedingForeword / PostscriptOtherpeer-review

  • Introduction to market orientation and brand strategies

    Mutum, D. S., 2014, Marketing Cases from Emerging Markets. Mutum, D. S., Roy, S. K. & Kipnis, E. (eds.). 1st ed. Berlin Germany: Springer, p. 37-39 3 p.

    Research output: Chapter in Book/Report/Conference proceedingForeword / PostscriptOtherpeer-review

  • Preface

    Mutum, D. S., Roy, S. K. & Kipnis, E., 2014, Marketing Cases from Emerging Markets. Mutum, D. S., Roy, S. K. & Kipnis, E. (eds.). 1st ed. Berlin Germany: Springer, p. v 1 p.

    Research output: Chapter in Book/Report/Conference proceedingForeword / PostscriptOtherpeer-review