Dilip Mutum

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Dilip Mutum

Professor

 https://orcid.org/0000-0002-9857-1164

Accepting PhD Students

20062023

Research activity per year

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  • 2019

    Cadbury and the porcine DNA crisis

    Ghazali, E. M., Mutum, D. S., Md Radzi, M. & Woon, W. P., 2019, Management of Shari’ah Compliant Businesses: Case Studies on Creation of Sustainable Value. Ghazali, E. M., Mutum, D. S., Rashid, M. & Ahmed, J. U. (eds.). 1st ed. Cham Switzerland: Springer, p. 163-169 7 p. (Management for Professionals).

    Research output: Chapter in Book/Report/Conference proceeding › Chapter (Book) › Other › peer-review

    1 Citation (Scopus)

  • Can Siti Khadijah telekung overcome cultural differences in the UK?

    Mutum, D. S. & Ghazali, E. M., 2019, Management of Shari’ah Compliant Businesses: Case Studies on Creation of Sustainable Value. Ghazali, E. M., Mutum, D. S., Rashid, M. & Ahmed, J. U. (eds.). 1st ed. Cham Switzerland: Springer, p. 171-176 6 p. (Management for Professionals).

    Research output: Chapter in Book/Report/Conference proceeding › Chapter (Book) › Other › peer-review

  • Managing Shari’ah-compliant businesses to create sustainable value

    Ghazali, E. M., Mutum, D. S., Rashid, M. & Ahmed, J. U., 2019, Management of Shari’ah Compliant Businesses: Case Studies on Creation of Sustainable Value. Ghazali, E. M., Mutum, D. S., Rashid, M. & Ahmed, J. U. (eds.). 1st ed. Cham Switzerland: Springer, p. 1-5 5 p. (Management for Professionals).

    Research output: Chapter in Book/Report/Conference proceeding › Chapter (Book) › Other › peer-review

  • Was the boycott of McDonald’s Malaysia religiously motivated?

    Ghazali, E. M., Mutum, D. S., Sundramohana, M. & Valdivieso, P., 2019, Management of Shari’ah Compliant Businesses: Case Studies on Creation of Sustainable Value. Ghazali, E. M., Mutum, D. S., Rashid, M. & Ahmed, J. U. (eds.). 1st ed. Cham Switzerland: Springer, p. 155-161 7 p. (Management for Professionals).

    Research output: Chapter in Book/Report/Conference proceeding › Chapter (Book) › Other › peer-review

    1 Citation (Scopus)
  • 2017

    Introduction to service branding and servicescapes

    Mutum, D. S., 2017, Services Marketing Cases in Emerging Markets: An Asian Perspective. Roy, S. K., Mutum, D. S. & Nguyen, B. (eds.). 1st ed. Cham Switzerland: Springer, p. 63-65 3 p.

    Research output: Chapter in Book/Report/Conference proceeding › Chapter (Book) › Other › peer-review

  • Islamic marketing: compatibility with contemporary themes in marketing

    Ghazali, E. & Mutum, D. S., 2017, Advances in Islamic Finance, Marketing, and Management: An Asian Perspective. Mutum, D. S., Butt, M. M. & Rashid, M. (eds.). 1st ed. Bingley UK: Emerald Group Publishing Limited, p. 213-222 10 p.

    Research output: Chapter in Book/Report/Conference proceeding › Chapter (Book) › Research › peer-review

  • 2015

    Rethinking competitive analysis from a market sensing perspective

    Mutum, D., Nguyen, B. & Malewar, T. C., 2015, Market Sensing Today. Prince, M. & Priporas, C-V. (eds.). 1st ed. New York NY USA: Business Expert Press, p. 19-42 24 p.

    Research output: Chapter in Book/Report/Conference proceeding › Chapter (Book) › Research › peer-review

  • Social marketing: India, Pakistan and Bangladesh

    Mutum, D. S., Ghazali, E. & Kumar, A., 2015, Ethical and Social Marketing in Asia: Incorporating Fairness Management. Nguyen, B. & Rowley, C. (eds.). 1st ed. Oxford UK: Elsevier, p. 145-159 15 p.

    Research output: Chapter in Book/Report/Conference proceeding › Chapter (Book) › Research › peer-review

    5 Citations (Scopus)
  • 2014

    Case study 14: Air Asia: using social media to reach out to new customers

    Mutum, D. S. & Ghazali, E. M., 2014, Marketing Cases from Emerging Markets. Mutum, D. S., Roy, S. K. & Kipnis, E. (eds.). 1st ed. Berlin Germany: Springer, p. 143-147 5 p.

    Research output: Chapter in Book/Report/Conference proceeding › Chapter (Book) › Research › peer-review

  • Case study 4: IKEA Malaysia and the halal food crisis

    Mutum, D. S. & Ghazali, E. M., 1 Dec 2014, Marketing Cases from Emerging Markets. Mutum, D. S., Roy, S. K. & Kipnis, E. (eds.). 1st ed. Berlin Germany: Springer, p. 31-33 3 p.

    Research output: Chapter in Book/Report/Conference proceeding › Chapter (Book) › Other › peer-review

    4 Citations (Scopus)

  • Conclusion

    Mutum, D. S., 2014, Marketing Cases from Emerging Markets. Mutum, D. S., Roy, S. K. & Kipnis, E. (eds.). 1st ed. Berlin Germany: Springer, p. 165-167 3 p.

    Research output: Chapter in Book/Report/Conference proceeding › Chapter (Book) › Other › peer-review

  • 2013

    Personal blog marketing

    Mutum, D. S. & Ghazali, E. M., 2013, Marketing in the Cyber Era: Strategies and Emerging Trends. Ghorbani, A. (ed.). Pennsylvania USA: IGI Global, p. 8-14 7 p.

    Research output: Chapter in Book/Report/Conference proceeding › Chapter (Book) › Research › peer-review

  • 2010

    Consumer generated advertising in blogs

    Mutum, D. & Wang, Q., 2010, Handbook of Research on Digital Media and Advertising: User Generated Content Consumption. IGI Global, p. 248-261 14 p.

    Research output: Chapter in Book/Report/Conference proceeding › Chapter (Book) › Research › peer-review

    30 Citations (Scopus)