Projects per year
Personal profile
Biography
Dr. Dilip S. MUTUM is a Professor of Marketing at the School of Business, Monash University Malaysia. He was the head of the Digital Transformation research cluster in the school.
Dilip has advised various organisations on digital marketing and digital transformation. His research has been published within a range of publications – both in print and online. He currently sits on the editorial boards of a few journals.
Dilip is a Fellow of the Higher Education Academy (UK) and an HRDF Certified Trainer. He has run workshops/ seminars for both public and private sector clients.
He has more than 20 years of working in academia. Before Monash, Dilip was attached to Nottingham University Business School, University of Nottingham Malaysia, where he was also Divisional Director for Leadership, Management, and Marketing.
Dilip has previously worked with Coventry Business School, Coventry University; Warwick Business School, University of Warwick; and Universiti Utara Malaysia.
Research interests
Dilip's main research interests include digital consumption, social networking, and sustainable marketing.
Supervision interests
- Digital consumption
- Social media marketing
- Sustainable marketing
Monash teaching commitment
- Marketing theory and practise MKW1120.
- Marketing and the international consumer MKM5955.
- Marketing analytics MKM3400
- Marketing management in digital age MKM5330
He has previously taught
- Introduction to social commerce MKW3300
- Services marketing MKW3301
Consulting
- Social media marketing
- Digital transformation
- Effective ESG Goals and Targets
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
Marketing, PhD, Perceived interactivity, attitudes and avoidance of sponsored posts - A theoretical and empirical investigation of blog readers., University of Warwick
1 Oct 2007 → 31 Oct 2011
Award Date: 31 Oct 2011
Business Management, MBA, Entry of Proton and Perodua into the Indian Passenger Car Market. A study from the Marketing Perspective, Universiti Malaya (University of Malaya)
1 May 1998 → 12 Aug 2000
Award Date: 12 Aug 2000
Forest Products, MSc Forest Products, Studies on the Anatomical Evaluation of Resin Blazes Tapped by the Cup and Lip Method in Chir Pine (Pinus roxburghii Sargent), Dr Y. S. Parmar University of Horticulture and Forestry
1 Aug 1995 → 9 Feb 1998
Forestry, BSc Forestry, Dr Y. S. Parmar University of Horticulture and Forestry
1 Aug 1991 → 9 Feb 1995
External positions
External Examiner, Universiti HELP (HELP University)
2021 → …
External Examiner, Coventry University
1 Nov 0202 → 31 Oct 2024
Research area keywords
- Digital consumption
- Sustainable marketing
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Fostering Financial Sustainability: Exploring Factors Influencing Loan Repayment Behavior among B40 and M40 Consumers
Ewe, S. Y. (Primary Chief Investigator (PCI)), Shaiban, M. (Chief Investigator (CI)) & Mutum, D. (Chief Investigator (CI))
1/01/25 → 31/12/25
Project: Research
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Green consumer behaviour and antecedents
Ghazali, E. M. (Primary Chief Investigator (PCI)), Mutum, D. (Chief Investigator (CI)), Musa, G. (Chief Investigator (CI)) & Hamzah, Z. L. (Chief Investigator (CI))
1/08/16 → 30/07/18
Project: Research
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Restaurant choice and religious obligation in the absence of halal logo: A serial mediation model
Ghazali, E. M., Mutum, D. S., Waqas, M., Nguyen, B. & Ahmad-Tarmizi, N. A., Feb 2022, In: International Journal of Hospitality Management. 101, 9 p., 103109.Research output: Contribution to journal › Article › Research › peer-review
17 Citations (Scopus) -
Parallel mediation effect of consumption values and the moderation effect of innovativeness, in predicting the influence of identity on green purchasing behavior
Mutum, D. S., Ghazali, E. M. & Wei-Pin, W., May 2021, In: Journal of Consumer Behaviour. 20, 3, p. 827-844 18 p.Research output: Contribution to journal › Article › Research › peer-review
49 Citations (Scopus) -
Status-quo satisfaction and smartwatch adoption: a multi-group analysis
Ghazali, E. M., Mutum, D. S., Pua, M.H.-J. & Ramayah, T., 2 Dec 2020, In: Industrial Management & Data Systems. 120, 12, p. 2319-2347 29 p.Research output: Contribution to journal › Article › Research › peer-review
41 Citations (Scopus) -
To fly or not to fly? An empirical study of trust, post-recovery satisfaction and loyalty of Malaysia Airlines passengers
Mohd-Any, A. A., Mutum, D. S., Ghazali, E. M. & Mohamed-Zulkifli, L., 29 Nov 2019, In: Journal of Service Theory and Practice. 29, 5-6, p. 661-690 30 p.Research output: Contribution to journal › Article › Research › peer-review
33 Citations (Scopus) -
The impact of the institutional environment and experience on social entrepreneurship: a multi-group analysis
Ghazali, E. M., Mutum, D. S. & Javadi, H. H., 23 Jul 2021, In: International Journal of Entrepreneurial Behaviour & Research. 27, 5, p. 1329-1350 22 p.Research output: Contribution to journal › Article › Research › peer-review
29 Citations (Scopus)
Prizes
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Best Paper Award, SASEM 2019.
Mutum, D. (Recipient), 23 Aug 2019
Prize: Prize (including medals and awards)
-
Best Paper Award, SASEM 2023.
Mutum, D. (Recipient), Nov 2023
Prize: Prize (including medals and awards)
-
Best Presenter Award, SASEM 2023
Mutum, D. (Recipient), 16 Nov 2023
Prize: Prize (including medals and awards)
-
Best Presenter Award PLS2024
Mutum, D. (Recipient), 5 Sept 2024
Prize: Prize (including medals and awards)
-
FASS Research Excellence Award 2019.
Mutum, D. (Recipient), 26 Nov 2019
Prize: Prize (including medals and awards)
Activities
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Online Workshop on 'Questionnaire development for online quantitative surveys'. During the INCONSYM, 2024 conference
Dilip Mutum (Invited speaker)
30 Jan 2024Activity: Participating in or organising an event types › Contribution to workshop, seminar, course
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UNGCMYB Certified Sustainability Manager Programme (CSMP)
Dilip Mutum (Member of programme committee)
26 Feb 2024Activity: Participating in or organising an event types › Contribution to workshop, seminar, course
-
International Journal of Islamic and Middle Eastern Finance and Management (Journal)
Dilip Mutum (Editorial board member)
Jul 2024 → …Activity: Publication peer-review and editorial work types › Editorial responsibility
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Surfing the social wave: Social media marketing strategies for entrepreneurs.
Dilip Mutum (Invited speaker)
18 Jan 2024Activity: Participating in or organising an event types › Contribution to workshop, seminar, course
-
External Programme Assessor for Bachelor of Digital Business (Honours) Programme
Dilip Mutum (Fellow)
1 Aug 2024 → 1 Aug 2025Activity: External Academic Engagement › Committees and working groups
Press/Media
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Not so WEIRD, please
Ezlika Ghazali & Dilip Mutum
12/10/23
1 Media contribution
Press/Media: Article/Feature