Research activity per year

Personal profile


Dr. Dilip S. MUTUM is a Professor of Marketing at the School of Business, Monash University Malaysia. He is currently head of the Digital Transformation research cluster in the school. 
Dilip has advised various organisations on digital marketing and digital transformation. His research has been published within a range of publications – both in print and online. He currently sits on the editorial boards of a few journals.
Dilip is a Fellow of the Higher Education Academy (UK) and an HRDF Certified Trainer. He has run workshops/ seminars for both public and private sector clients. 
He has more than 20 years of working in academia. Before Monash, Dilip was attached to Nottingham University Business School, University of Nottingham Malaysia, where he was also Divisional Director for Leadership, Management, and Marketing.
Dilip has previously worked with Coventry Business School, Coventry University; Warwick Business School, University of Warwick; and  Universiti Utara Malaysia.

Research interests

Dilip's main research interests include digital consumption, social networking, and sustainable marketing.

Supervision interests

  • Digital consumption
  • Social media marketing
  • Sustainable marketing

Monash teaching commitment

  • Introduction to social commerce MKW3300
  • Services marketing MKW3301

He has previously taught Marketing theory and practise MKW1120. 


  • Social media marketing
  • Digital transformation
  • Effective ESG Goals and Targets 

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being
  • SDG 4 - Quality Education
  • SDG 7 - Affordable and Clean Energy
  • SDG 8 - Decent Work and Economic Growth
  • SDG 9 - Industry, Innovation, and Infrastructure
  • SDG 11 - Sustainable Cities and Communities
  • SDG 12 - Responsible Consumption and Production
  • SDG 17 - Partnerships for the Goals

Education/Academic qualification

Marketing, PhD, Perceived interactivity, attitudes and avoidance of sponsored posts - A theoretical and empirical investigation of blog readers., University of Warwick

1 Oct 200731 Oct 2011

Award Date: 31 Oct 2011

Business Management, MBA, Entry of Proton and Perodua into the Indian Passenger Car Market. A study from the Marketing Perspective, Universiti Malaya (University of Malaya)

1 May 199812 Aug 2000

Award Date: 12 Aug 2000

Forest Products, MSc Forest Products, Studies on the Anatomical Evaluation of Resin Blazes Tapped by the Cup and Lip Method in Chir Pine (Pinus roxburghii Sargent), Dr Y. S. Parmar University of Horticulture and Forestry

1 Aug 19959 Feb 1998

Forestry, BSc Forestry, Dr Y. S. Parmar University of Horticulture and Forestry

1 Aug 19919 Feb 1995

External positions

External Examiner, Universiti HELP (HELP University)

2021 → …

External Examiner, Coventry University

1 Nov 020231 Oct 2024

Research area keywords

  • Digital consumption
  • Sustainable marketing