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Personal profile


Dilip is Professor of Marketing, School of Business, Monash University Malaysia.
Before Monash, he was attached with Nottingham University Business School, University of Nottingham Malaysia, where he was also Divisional Director for Leadership, Management and Marketing.
Dilip has also previously worked with Coventry Business School, Coventry University; Warwick Business School, University of Warwick; and  Universiti Utara Malaysia.
His research interests include digital consumption, social networking, strategic marketing and sustainable marketing.
Dilip has also advised various organisations on digital marketing and digital transformation. His research has been published within a range of publications – both in print and online.

Dilip curently serves on the editorial boards of Asian Journal of Business Research, International Journal of E-Services and Mobile Applications, International Journal of Islamic and Middle Eastern Finance and Management, International Journal of Services Economics and Management, Journal of International Business, Economics and Entrepreneurship &  The Bottom Line.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being
  • SDG 4 - Quality Education
  • SDG 7 - Affordable and Clean Energy
  • SDG 8 - Decent Work and Economic Growth
  • SDG 9 - Industry, Innovation, and Infrastructure
  • SDG 11 - Sustainable Cities and Communities
  • SDG 12 - Responsible Consumption and Production
  • SDG 17 - Partnerships for the Goals

Education/Academic qualification

Marketing, PhD, University of Warwick

1 Oct 200731 Oct 2011

Award Date: 31 Oct 2011

Business Management, MBA, Universiti Malaya (University of Malaya)

1 May 199812 Aug 2000

Award Date: 12 Aug 2000

Forest Products, MSc Forest Products, Dr. Y. S. Parmar University of Horticulture and Forestry

1 Aug 19959 Feb 1998

Forestry, BSc Forestry, Dr. Y. S. Parmar University of Horticulture and Forestry

1 Aug 19919 Feb 1995

External positions

External Examiner, Universiti HELP (HELP University)

2021 → …

External Examiner, Coventry University

1 Nov 020231 Oct 2024

Research area keywords

  • Digital consumption
  • Sustainable marketing


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