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Personal profile

Research interests

Impact of new technology use on consumers

Multi-channel retailing and services

Customer responses to service failures

Monash teaching commitment

MKF2111 - Buyer Behaviour (2008-2010)

MKF5430 - Advanced Business Research Method (2011)

MKF5630 - Services Marketing (2012)

MKC1200 - Principles of Marketing (2013 - 2016 )

MKC2110 - Buyer Behaviour in Marketing (2017 - now)



Dewi Tojib (PhD, Monash University) is an Associate Professor of Marketing at the Monash Business School, Monash University (Australia). Her research and doctorate supervision interests are in the field of services marketing. In particular her research focuses on consumer responses to service transgressions, consumer adoption of mobile services including self-service technology, and the dynamics of omni-channel service experiences. Her research has been published in Journal of Services Research, European Journal of Information Systems, European Journal of Marketing, Journal of Business Research, Journal of Marketing Management, and Journal of Services Marketing among others. She has had great involvement at the Australian & New Zealand Marketing Academy (ANZMAC) and currently serves as International Editorial Board of the Journal of Organizational and End User Computing. She is also a passionate educator who continually explores and implements innovative and practical ideas to foster students' interactive and independent learning and had received commendation from the School for teaching excellence.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 12 - Responsible Consumption and Production

Research area keywords

  • Consumer Behaviour
  • Services Marketing
  • New Technology Use

Collaborations and top research areas from the last five years

Recent external collaboration on country/territory level. Dive into details by clicking on the dots or