Dewi Tojib

Assoc Professor

Associate Professor, Department of Marketing

EmailDewi.Tojib@monash.edu

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Personal profile

Research interests

Impact of new technology use on consumers

Multi-channel retailing and services

Customer responses to service failures

Monash teaching commitment

MKF2111 - Buyer Behaviour (2008-2010)

MKF5430 - Advanced Business Research Method (2011)

MKF5630 - Services Marketing (2012)

MKC1200 - Principles of Marketing (2013 - 2016 )

MKC2110 - Buyer Behaviour in Marketing (2017 - now)

Biography

Dewi Tojib (PhD, Monash University) is an Associate Professor of Marketing at the Monash Business School, Monash University (Australia). Her research and doctorate supervision interests are in the field of services marketing. In particular her research focuses on consumer responses to service transgressions, consumer adoption of mobile services including self-service technology, and the dynamics of omni-channel service experiences. Her research has been published in Journal of Services Research, European Journal of Information Systems, European Journal of Marketing, Journal of Business Research, Journal of Marketing Management, and Journal of Services Marketing among others. She has had great involvement at the Australian & New Zealand Marketing Academy (ANZMAC) and currently serves as International Editorial Board of the Journal of Organizational and End User Computing. She is also a passionate educator who continually explores and implements innovative and practical ideas to foster students' interactive and independent learning and had received commendation from the School for teaching excellence.

Keywords

Consumer Behaviour
Services Marketing
New Technology Use

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Projects 2017 2018

1 Finished

Is matching 'Destination Image' and 'Destination Society Stereotype’ likely to influence travellers’ attitudes toward tourism destination?

Tojib, D., Tsarenko, Y., Rahayu, S. & Heruwasto, I.

1/05/17 → 31/05/18

Project: Research

Research Output 2005 2019

23 Article
10 Conference Paper
3 Chapter (Book)

The influence of online review exposure on reviewers’ intensity level of negative word of mouth

Rouliez, P., Tojib, D. & Tsarenko, Y., Jun 2019, In : Journal of Hospitality and Tourism Research. 43, 5, p. 712-733 22 p.

Research output: Contribution to journal › Article › Research › peer-review

To tell or not to tell? The roles of perceived norms and self-consciousness in understanding consumers' willingness to recommend online secondhand apparel shopping

Lo, C. J., Tsarenko, Y. & Tojib, D., Apr 2019, In : Psychology and Marketing. 36, 4, p. 287-304 18 p.