Projects per year
Personal profile
Research interests
Consumer psychology
- Marketing communications and digital persuasion
- Entertainment marketing and the Metaverse
- Compensatory consumption and escapism
Consumer culture
- Gaming, role-playing, and extraordinary experiences
Biography
Davide Christian Orazi joined Monash Business School in January 2017. He holds a PhD in Marketing (University of Melbourne, 2017), a MSc in Marketing Management (Bocconi University, 2010), and a BSc in Economics (Bocconi University, 2007).
Research focus. Davide is a consumer researcher equally devoted to the psychological and cultural aspects of consumption. His current research agenda focuses on two broad areas: (a) textual and semiotic determinants of marketing communication effectiveness, and (b) why, how, and to what effect people escape their daily lives through consumption.
Publications. Davide's research has been published in leading marketing and management journals (AJG 4*/4) including Administrative Science Quarterly (FT50), Journal of Consumer Research (FT50), Journal of the Academy of Marketing Science (FT50), International Journal of Research in Marketing, and Journal of Retailing, among others.
Editorial service. He is Associate Editor of Journal of Business Research, serves on the Editorial Review Board of the European Journal of Marketing and reviews for Journal of Marketing, MIS Quarterly, International Journal of Research in Marketing, Journal of Business Ethics, and Marketing Letters, among others.
Awards and media coverage. Davide's research, teaching, and professional skills have been recognized by national and international awards, including the recent 2022 Dean's Award for Research Excellence by an Early Career Researcher (see dedicated section). Davide has been a finalist at several innovation challenges including Thought for Food Challenge 2015, Random Hacks of Kindness 2015, Movember Social Innovation Challenge 2020, and was one of the awardees of the prestigious Publicis90 (2016). His research has been covered by outlet such as Business Insider, Forbes, Harvard Business Review, The Age, The Conversation, and The Guardian.
Forthcoming research: Joy A, Wang J, Orazi DC, Yoon S, LaTour K, and Pena C "Co-Creating Affective Atmospheres In Retail Experiences", Journal of Retailing, conditionally accepted.
Check MKF5123 featuring in the documentary "Generation Entrepreneur"
Monash teaching commitment
Currently
MKF5123 - Entrepreneurial Innovation (Sem 2, 2023)
Formerly
MKX5123 - Entrepreneurial Innovation (Sem 1, 2017-2020; Sem 2 2021-2022; SSA 2018-2023)
MKX5926 - Integrated Marketing Communications (Sem 2, 2017, and Sem 1, 2018)
MKX2111 - Buyer Behavior (SSA 2021/2022)
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Collaborations and top research areas from the last five years
Projects
- 1 Finished
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Behavioral and Biometric Markers of Workplace Wellbeing
Orazi, D., Goh, Z., Bonti, A. & Leiter, M.
2/09/19 → 31/12/20
Project: Research
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Co-creating affective atmospheres in retail experience
Joy, A., Wang, J. J., Orazi, D. C., Yoon, S., LaTour, K. & Peña, C., Jun 2023, In: Journal of Retailing. 99, p. 297-317 21 p.Research output: Contribution to journal › Article › Research › peer-review
-
Consumer escapism: scale development, validation, and physiological associations
Orazi, D. C., Yi Mah, K., Derksen, T. & Murray, K. B., May 2023, In: Journal of Business Research. 160, 13 p., 113805.Research output: Contribution to journal › Article › Research › peer-review
Open AccessFile -
Non-face emojis in digital marketing: effects, contingencies, and strategic recommendations
Orazi, D. C., Ranjan, B. & Cheng, Y., May 2023, In: Journal of the Academy of Marketing Science. 51, 3, p. 570-597 28 p.Research output: Contribution to journal › Article › Research › peer-review
1 Citation (Scopus) -
There and back again: bleed from extraordinary experiences
Orazi, D. C. & van Laer, T., Feb 2023, In: Journal of Consumer Research. 49, 5, p. 904-925 22 p.Research output: Contribution to journal › Article › Research › peer-review
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Developing improvisation skills: the influence of individual orientations
Mannucci, P. V., Orazi, D. C. & de Valck, K., 1 Sept 2021, In: Administrative Science Quarterly. 66, 3, p. 612-658 47 p.Research output: Contribution to journal › Article › Research › peer-review
Open AccessFile24 Citations (Scopus)
Prizes
-
2016 Best Paper Award - Social Marketing
Orazi, Davide (Recipient), Dec 2016
Prize: Prize (including medals and awards)
-
2016 Publicis90 Awardee
Orazi, Davide (Recipient), Jun 2016
Prize: Prize (including medals and awards)
-
2017 Dean's Citation for Early Career Teaching
Orazi, Davide (Recipient), Dec 2017
Prize: Prize (including medals and awards)
-
2017 ECR Research Grant
Orazi, Davide (Recipient), Nov 2017
Prize: Prize (including medals and awards)
-
2017 Layton Dissertation Award
Orazi, Davide (Recipient), Dec 2017
Prize: Prize (including medals and awards)
Activities
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University of Alberta
Davide Orazi (Visiting researcher)
2023Activity: Visiting an external institution types › Visiting an external academic institution
-
Journal of Business Research (Journal)
Davide Orazi (Associate editor)
Jul 2023 → …Activity: Publication peer-review and editorial work types › Editorial responsibility
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Universita della Svizzera Italiana (University of Lugano)
Davide Orazi (Visiting academic)
2023 → …Activity: Visiting an external institution types › Visiting an external academic institution
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University of Alberta
Davide Orazi (Visiting researcher)
Mar 2023 → May 2023Activity: Visiting an external institution types › Visiting an external academic institution
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ERA 2023 Working Group (FOR 35)
Davide Orazi (Reviewer)
2022Activity: External Academic Engagement › Peer review panel or committee
Press/Media
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Thumbs down: Why using too many emojis to substitute words can harm your chances online
Bhoomija Ranjan, Davide Orazi & Yimin Cheng
5/04/23
1 item of Media coverage
Press/Media: Article/Feature
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Kate Bush and mullets: Why young people love a decade they weren’t alive for
14/10/22
1 Media contribution
Press/Media: Article/Feature
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It’s not nostalgia. Stranger Things is fuelling a pseudo-nostalgia of the 1980s
11/07/22
1 Media contribution
Press/Media: Article/Feature
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Larping’s reality bleed: ‘I’m basically falling in love with a person that does not exist’
19/06/22
1 Media contribution
Press/Media: Profile/Interview
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Why improv skills are so valuable in the workplace, according to an expert
1/10/21
1 Media contribution
Press/Media: Article/Feature