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Personal profile

Research interests


Consumer psychology:

  • Compensatory consumption and escapism
  • Marketing communications and persuasion theories
  • Consumer wellbeing and health

Consumer culture:

  • Role-playing and extraordinary experiences




Davide Christian Orazi joined Monash Business School in January 2017. He holds a PhD in Marketing (University of Melbourne, 2017), a MSc in Marketing Management (Bocconi University, 2010), and a BSc in Economics (Bocconi University, 2007).

Research focus. Davide is a consumer researcher mainly focusing on communication effectiveness and how individuals engage in compensatory consumptions to cope with self-discrepancies. His current research agenda covers the processses through which individuals escape the ordinary and compensate for self-discrepancies, and the outcomes this escape produces.

Publications. Davide's research has been published in leading A*/A marketing and management journals including Administrative Science Quarterly [FT50]International Journal of Research in Marketing, Journal of Business Ethics [FT50]European Journal of MarketingJournal of Business Research, and Journal of Advertising Research, among others.

Editorial service. He serves on the Editorial Review Board of the European Journal of Marketing and Journal of Current Issues and Research in Advertising. He is also an ad hoc reviewer for Journal of Marketing, International Journal of Research in Marketing, Jurnal of Business Ethics and Marketing Letters, among others.

Awards and media coverage. Davide's research, teaching, and professional skills have been recognized by national and international awards (see dedicated section). Davide has been a finalist at several innovation challenges including Thought for Food Challenge 2015, Random Hacks of Kindness 2015, Movember Social Innovation Challenge 2020, and was one of the awardees of the prestigious Publicis90 (2016). His research has been covered by outlet such as Harvard Business Review, Forbes, and Business Insider


Check MKF5123 featuring in the documentary "Generation Entrepreneur


Monash teaching commitment


MKX5123 - Entrepreneurial Innovation (Sem 2, 2020; SSA 2020)


MKX5123 - Entrepreneurial Innovation (Sem 1, 2017-2019; SSA 2018/2019)

MKX5926 - Integrated Marketing Communications (Sem 2, 2017, and Sem 1, 2018)


Recent external collaboration on country/territory level. Dive into details by clicking on the dots or