I am a consumer researcher equally devoted to the psychological and cultural aspects of communication and consumption. My current research agenda focuses on two broad areas: 

Marketing communications

• How multimodal stimuli (combining text, audio, and/or visual) influence persuasion
• How consumer language and paralanguage influence persuasion

Consumer-based strategy and consumer culture

• Antecedents and outcomes of experiential consumption (in particular leisure consumption)

Davide Christian Orazi joined Monash Business School in January 2017. He holds a PhD in Marketing (University of Melbourne, 2017), a MSc in Marketing Management (Bocconi University, 2010), and a BSc in Economics (Bocconi University, 2007). Davide's research has been published in UTD journals such as Journal of Consumer Research,  Administrative Science Quarterly, and Strategic Management Journal  and other leading marketing journals (AJG 4*/4) including Journal of the Academy of Marketing Science, Journal of Retailing, and International Journal of Research in Marketing.

Selected recent journal articles:

• Orazi, Davide Christian and Pier Vittorio Mannucci (2024), "Disentangling Audiences’ Reactions to Creative Content and Creative Packaging," Strategic Management Journal, 45(13), 2763-2790.
• Orazi, Davide Christian, Ranjan Bhoomija, and Yimin Cheng (2023), "Non-face Emojis in Digital Marketing: Effects, Contingencies, and Strategic Recommendations," Journal of the Academy of Marketing Science, 51(3), 570-597.
• Orazi, Davide Christian and Tom van Laer (2023), "There and Back Again: Bleed from Extraordinary Experiences," Journal of Consumer Research, 49(5), 904-925.

A/Prof Orazi’s focus on quality and methodological rigor have placed him in the top percentile of marketing academics in Australia: for the last three-year rolling window (2022-2024), he is ranked #3 in the AJS 4/4* and #2 in the Financial Times 50 rankings of research productivity among all marketing academics across Oceania (https://www.mktbig15.com).

Editorial service. He is Associate Editor of Journal of Business Research and Editorial Board Member of the Journal of the Academy of Marketing Science. He regularly reviews ad-hoc for Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, Journal of Retailing, PNAS, Nature Human Behavior, and MIS Quarterly,

Awards and media coverage. Davide's research, teaching, and professional skills have been recognized by national and international awards, including the recent 2022 Dean's Award for Research Excellence by an Early Career Researcher (see dedicated section). Davide has been a finalist at several innovation challenges including Thought for Food Challenge 2015, Random Hacks of Kindness 2015, Movember Social Innovation Challenge 2020, and was one of the awardees of the prestigious Publicis90 (2016). His research has been covered by outlet such as Business Insider, Forbes, Harvard Business Review, The Age, The Conversation, and The Guardian.

My views on escapism through role-playing on the What Happens Next? Podcast

Stay tuned for my views on escapism coming up on SBS Insight in April 2025.

Currently

MKF5123 - Entrepreneurial Innovation (Sem 2, 2024)

Formerly

MKX5123 - Entrepreneurial Innovation (Sem 1, 2017-2020; Sem 2 2021-2023; SSA 2018-2022)

MKX5926 - Integrated Marketing Communications (Sem 2, 2017, and Sem 1, 2018)

MKX2111 - Buyer Behavior (SSA 2021/2022)