Research activity per year

Personal profile

Research interests

I am a consumer researcher equally devoted to the psychological and cultural aspects of communication and consumption. My current research agenda focuses on two broad areas: 

Marketing communications

  • Textual, visual, and auditory antecedents to digital persuasion

Consumer-based strategy and consumer culture

  • Gamification and game design
  • Extraordinary experiences and role-playing


Davide Christian Orazi joined Monash Business School in January 2017. He holds a PhD in Marketing (University of Melbourne, 2017), a MSc in Marketing Management (Bocconi University, 2010), and a BSc in Economics (Bocconi University, 2007). Davide's research has been published in leading marketing and management journals (AJG 4*/4) including Administrative Science Quarterly (FT50), Journal of Consumer Research (FT50), Journal of the Academy of Marketing Science (FT50), International Journal of Research in Marketing, and Journal of Retailing, among others.

Selected recent journal articles:

  • Orazi, Davide Christian, Ranjan Bhoomija, and Yimin Cheng (2023), "Non-face Emojis in Digital Marketing: Effects, Contingencies, and Strategic Recommendations," Journal of the Academy of Marketing Science51(3), 570-597.
  • Orazi, Davide Christian and Tom van Laer (2023), "There and Back Again: Bleed from Extraordinary Experiences," Journal of Consumer Research49(5), 904-925.
  • Mannucci, Pier Vittorio, Davide Christian Orazi, and Kristine de Valck (2021), "Developing Improvisation Skills: The Influence of Individual Orientations," Administrative Science Quarterly66(3), 612-658.

A/Prof Orazi’s focus on quality and methodological rigor have placed him in the top percentile of marketing academics in Australia: for the last three-year rolling window (2021-2023), he is ranked #4 in the AJS 4/4* and #3 in the Financial Times 50 rankings of research productivity among all marketing academics across Australia (https://www.mktbig15.com).

Editorial service. He is Associate Editor of Journal of Business Research and reviews for PNAS, Journal of Marketing, Journal of Consumer Research, MIS Quarterly, International Journal of Research in Marketing, and journal of Retailing, among others.

Awards and media coverage. Davide's research, teaching, and professional skills have been recognized by national and international awards, including the recent 2022 Dean's Award for Research Excellence by an Early Career Researcher (see dedicated section). Davide has been a finalist at several innovation challenges including Thought for Food Challenge 2015, Random Hacks of Kindness 2015, Movember Social Innovation Challenge 2020, and was one of the awardees of the prestigious Publicis90 (2016). His research has been covered by outlet such as Business Insider, Forbes, Harvard Business Review, The Age, The Conversation, and The Guardian.

My views on escapism through role-playing on the What Happens Next? Podcast



Monash teaching commitment


MKF5123 - Entrepreneurial Innovation (Sem 2, 2024)


MKX5123 - Entrepreneurial Innovation (Sem 1, 2017-2020; Sem 2 2021-2023; SSA 2018-2022)

MKX5926 - Integrated Marketing Communications (Sem 2, 2017, and Sem 1, 2018)

MKX2111 - Buyer Behavior (SSA 2021/2022)

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being
  • SDG 8 - Decent Work and Economic Growth
  • SDG 10 - Reduced Inequalities
  • SDG 11 - Sustainable Cities and Communities
  • SDG 12 - Responsible Consumption and Production

Collaborations and top research areas from the last five years

Recent external collaboration on country/territory level. Dive into details by clicking on the dots or