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Personal profile

Research interests

Consumer psychology and consumer behavior:

  • Consumer wellbeing, health, and protection motivation
  • Narrative theory and compensatory narrative consumption

Consumer culture:

  • Live-action role-playing and extraordinary experiences

Biography

Davide Christian Orazi joined Monash Business School in January 2017 as a Lecturer. He holds a PhD in Marketing (University of Melbourne, 2017), a MSc in Marketing Management (Bocconi University, 2010), and a BSc in Economics (Bocconi University, 2007).

Davide is a consumer researcher focusing on two broad areas: consumer wellbeing and narrative theory. In the area of consumer wellbeing, Davide employs experimental methods and structural equation modelling to unravel the intricacies of consumer psychology applied to health choices, protection motivation, wicked consumptions, prosocial behaviors, and green communications.

In the field of narrative theory, Davide employs both experimental and ethnographic methods to study how embodied forms of narrative consumption and expression can extend current models of improvisation, entertainment, and narrative persuasion. 

Davide's research has been published in leading A*/A journals including International Journal of Research in Marketing, Journal of Business EthicsEuropean Journal of MarketingJournal of Business Research, Journal of Advertising Research, and Journal of Macromarketing, among others.

He serves on the Editorial Review Board of the European Journal of Marketing and Journal of Current Issues and Research in Advertising. He is also an ad hoc reviewer for Journal of Marketing.

His research, teaching, and professional skills have been recognized by national and international awards including the Best Social Marketing Paper Award at ANZMAC 2016, the Layton Dissertation Award at ANZMAC 2017, a $25,000 ECR Research Grant in 2017 from Monash Business School, a Dean’s Citation for Early Career Teaching in 2017 and a nomination for the Vice-Chancellor Citation for Outstanding Contributions to Student Learning in 2018. Davide has also been a finalist at several innovation challenges including Thought for Food Challenge (2015), Random Hacks of Kindness (2015), and was one of the awardees of the prestigious Publicis90 (2016).

 

Check MKX5123 featuring in the documentary "Generation Entrepreneur": 

https://lens.monash.edu/@a-different-lens/2018/09/06/1359202/generation-entrepreneur-a-different-lens

Monash teaching commitment

Currently

MKX5123 - Entrepreneurial Innovation (Sem 1, 2019 and SSA 2018/2019)

Formerly

MKX5123 - Entrepreneurial Innovation (Sem 1, 2017/2018)

MKX5926 - Integrated Marketing Communications (Sem 2, 2017, and Sem 1, 2018)

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2013 2019

Integrating construal level theory in the design of fear appeals in IS security research

Orazi, D. C., Warkentin, M. & Johnston, A. C., 2019, In : Communications of the Association for Information Systems. 45, p. 397-410 14 p., 22.

Research output: Contribution to journalArticleResearchpeer-review

LARPnography: an embodied embedded cognition method to probe the future

Orazi, D. C. & Cruz, A. G. B., Aug 2019, In : European Journal of Marketing. 53, 8, p. 1637-1664 28 p.

Research output: Contribution to journalArticleResearchpeer-review

Straight to the heart of your target audience: personalized advertising systems based on wearable technology and heart-rate variability

Orazi, D. C. & Nyilasy, G., Jun 2019, In : Journal of Advertising Research. 59, 2, p. 137-141 5 p.

Research output: Contribution to journalComment / DebateOtherpeer-review

To erect temples to virtue: effects of state mindfulness on other-focused ethical behaviors

Orazi, D. C., Chen, J. & Chan, E. Y., 2019, (Accepted/In press) In : Journal of Business Ethics. 14 p.

Research output: Contribution to journalArticleResearchpeer-review

2 Citations (Scopus)
Open Access

Prizes

2016 Best Paper Award - Social Marketing

Davide Orazi (Recipient), Dec 2016

Prize: Prize (including medals and awards)

2016 Publicis90 Awardee

Davide Orazi (Recipient), Jun 2016

Prize: Prize (including medals and awards)

2017 Dean's Citation for Early Career Teaching

Davide Orazi (Recipient), Dec 2017

Prize: Prize (including medals and awards)

2017 ECR Research Grant

Davide Orazi (Recipient), Nov 2017

Prize: Prize (including medals and awards)

2017 Layton Dissertation Award

Davide Orazi (Recipient), Dec 2017

Prize: Prize (including medals and awards)

Activities 2014 2020

  • 5 Peer review responsibility
  • 3 Contribution to conference
  • 2 Editorial responsibility
  • 1 Committees and working groups

Australian and New Zealand Marketing Conference

Davide Orazi (Session chair)
2020

Activity: Participating in or organising an event typesContribution to conference

Journal of Current Issues and Research in Advertising (Journal)

Davide Orazi (Editorial board member)
2019

Activity: Publication peer-review and editorial work typesEditorial responsibility

Journal of Marketing (Journal)

Davide Orazi (Peer reviewer)
2019

Activity: Publication peer-review and editorial work typesPeer review responsibility

European Journal of Marketing (Journal)

Davide Orazi (Editorial board member)
20192021

Activity: Publication peer-review and editorial work typesEditorial responsibility

European Journal of Marketing (Journal)

Davide Orazi (Peer reviewer)
2018

Activity: Publication peer-review and editorial work typesPeer review responsibility