If you made any changes in Pure these will be visible here soon.

Personal profile

Research interests

Consumer psychology

  • Marketing communication and persuasion theories
  • Compensatory consumption and escapism

Consumer culture

  • Gaming, role-playing, and extraordinary experiences




Davide Christian Orazi joined Monash Business School in January 2017. He holds a PhD in Marketing (University of Melbourne, 2017), a MSc in Marketing Management (Bocconi University, 2010), and a BSc in Economics (Bocconi University, 2007).

Research focus. Davide is a consumer researcher equally devoted to the psychological and cultural aspects of consumption. His current research agenda focuses on two broad areas: (a) textual and semiotic determinants of marketing communication effectiveness, and (b) why, how, and to what effect people escape their daily lives through consumption. 

Publications. Davide's research has been published in leading marketing and management journals including Journal of Consumer Research, Administrative Science QuarterlyInternational Journal of Research in Marketing, Journal of Business Ethics, and Journal of Business Research, among others.

Editorial service. He serves on the Editorial Review Board of the European Journal of Marketing and Journal of Current Issues and Research in Advertising.

He is also an ad hoc reviewer for Journal of Marketing, MIS Quarterly, International Journal of Research in Marketing, Journal of Business Ethics, Journal of Business Research, and Marketing Letters, among others.

Awards and media coverage. Davide's research, teaching, and professional skills have been recognized by national and international awards (see dedicated section). Davide has been a finalist at several innovation challenges including Thought for Food Challenge 2015, Random Hacks of Kindness 2015, Movember Social Innovation Challenge 2020, and was one of the awardees of the prestigious Publicis90 (2016). His research has been covered by outlet such as Business Insider, Forbes, Harvard Business Review, The Age, and The Guardian.

Forthcoming research: Orazi DC and van Laer T (2022) "There and Back Again: Bleed from Extraordinary Experiences", Journal of Consumer Research, accepted for publication.


Check MKF5123 featuring in the documentary "Generation Entrepreneur

Monash teaching commitment


MKX5123 - Entrepreneurial Innovation (Sem 2, 2020; SSA 2020)


MKX5123 - Entrepreneurial Innovation (Sem 1, 2017-2019; SSA 2018/2019)

MKX5926 - Integrated Marketing Communications (Sem 2, 2017, and Sem 1, 2018)

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being
  • SDG 11 - Sustainable Cities and Communities
  • SDG 12 - Responsible Consumption and Production


Recent external collaboration on country/territory level. Dive into details by clicking on the dots or