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Personal profile

Research interests

Consumer psychology & Social Marketing:

  • Protection motivation and wicked consumptions
  • Prosocial behaviors, green communications, and sustainable consumption

Narrative theory:

  • Live-action role-playing as an embodied forms of narrative consumption
  • Narrative transportation and persuasion

Biography

Davide Christian Orazi joined Monash Business School in January 2017 as a Lecturer. He holds a PhD in Marketing (University of Melbourne, 2017), a MSc in Marketing Management (Bocconi University, 2010), and a BSc in Economics (Bocconi University, 2007).

Davide’s research focuses on two broad areas: consumer psychology in social marketing settings, and narrative theory. In the field of social marketing, Davide employs experimental methods and structural equation modelling to unravel the intricacies of consumer psychology applied to protection motivation, wicked consumptions, prosocial behaviors, and green communications.

In the field of narrative theory, Davide employs both experimental and ethnographic methods to study how embodied forms of narrative consumption and expression can extend current models of improvisation, entertainment, and narrative persuasion. 

Davide's research has been published in leading A*/A journals including International Journal of Research in Marketing, Journal of Business EthicsEuropean Journal of MarketingJournal of Business Research, and Journal of Macromarketing, among others.

Davide teaches MKX5123 – Entrepreneurial Innovation (postgrad) both in Sem 1 and SSA, collaborating extensively with industry partners including IBM, Daisee, and Brunetti.

His research, teaching, and professional skills have been recognized by national and international awards including the Best Social Marketing Paper Award at ANZMAC 2016, the Layton Dissertation Award at ANZMAC 2017, a $25,000 ECR Research Grant in 2017 from Monash Business School, a Dean’s Citation for Early Career Teaching in 2017 and a nomination for the Vice-Chancellor Citation for Outstanding Contributions to Student Learning in 2018. Davide has also been a finalist at several innovation challenges including Thought for Food Challenge (2015), Random Hacks of Kindness (2015), and was one of the awardees of the prestigious Publicis90 (2016).

 

Check MKX5123 featuring in the documentary "Generation Entrepreneur": 

https://lens.monash.edu/@a-different-lens/2018/09/06/1359202/generation-entrepreneur-a-different-lens

Monash teaching commitment

Currently

MKX5123 - Entrepreneurial Innovation (Sem 1, 2019 and SSA 2018/2019)

Formerly

MKX5123 - Entrepreneurial Innovation (Sem 1, 2017/2018)

MKX5926 - Integrated Marketing Communications (Sem 2, 2017, and Sem 1, 2018)

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2015 2019

LARPnography: an embodied embedded cognition method to probe the future

Orazi, D. C. & Cruz, A. G. B., 2019, (Accepted/In press) In : European Journal of Marketing. 28 p.

Research output: Contribution to journalArticleResearchpeer-review

Straight to the heart of your target audience: personalized advertising systems based on wearable technology and heart-rate variability

Orazi, D. C. & Nyilasy, G., Jun 2019, In : Journal of Advertising Research. 59, 2, p. 137-141 5 p.

Research output: Contribution to journalArticleOtherpeer-review

Open Access

Collaborative authenticity: how stakeholder-based source effects influence message evaluations in integrated care

Orazi, D. C. & Newton, F. J., 2018, In : European Journal of Marketing. 52, 11, p. 2215-2231 17 p.

Research output: Contribution to journalArticleResearchpeer-review

A multi-stakeholder IMC framework for networked brand identity

Orazi, D. C., Spry, A., Theilacker, M. N. & Vredenburg, J., 2017, In : European Journal of Marketing. 51, 3, p. 551-571 21 p.

Research output: Contribution to journalArticleResearchpeer-review

Prizes

2016 Best Paper Award - Social Marketing

Davide Orazi (Recipient), Dec 2016

Prize: Prize (including medals and awards)

2016 Publicis90 Awardee

Davide Orazi (Recipient), Jun 2016

Prize: Prize (including medals and awards)

2017 Dean's Citation for Early Career Teaching

Davide Orazi (Recipient), Dec 2017

Prize: Prize (including medals and awards)

2017 ECR Research Grant

Davide Orazi (Recipient), Nov 2017

Prize: Prize (including medals and awards)

2017 Layton Dissertation Award

Davide Orazi (Recipient), Dec 2017

Prize: Prize (including medals and awards)

Activities 2014 2018

  • 4 Peer review responsibility
  • 2 Contribution to conference
  • 1 Committees and working groups

European Journal of Marketing (Journal)

Davide Orazi (Peer reviewer)
2018

Activity: Publication peer-review and editorial work typesPeer review responsibility

Information and Management (Journal)

Davide Orazi (Peer reviewer)
2018

Activity: Publication peer-review and editorial work typesPeer review responsibility

Monash - IBM Innovation Challenge 2017

Davide Orazi (Fellow)
27 May 2017

Activity: External Academic EngagementCommittees and working groups

Australian and New Zealand Marketing Academy Conference (ANZMAC 2016)

Davide Orazi (Session chair)
2016

Activity: Participating in or organising an event typesContribution to conference

Australian and New Zealand Marketing Academy Conference (ANZMAC 2015)

Davide Orazi (Session chair)
2015

Activity: Participating in or organising an event typesContribution to conference