Research output per year

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Personal profile

Research interests

Consumer psychology and consumer behavior:

  • Consumer wellbeing, health, and protection motivation
  • Narrative theory and compensatory narrative consumption

Consumer culture:

  • Live-action role-playing and extraordinary experiences


Davide Christian Orazi joined Monash Business School in January 2017 as a Lecturer. He holds a PhD in Marketing (University of Melbourne, 2017), a MSc in Marketing Management (Bocconi University, 2010), and a BSc in Economics (Bocconi University, 2007).

Davide is a consumer researcher focusing on two broad areas: consumer wellbeing and narrative theory. In the area of consumer wellbeing, Davide employs experimental methods to unravel the intricacies of consumer psychology applied to health choices, protection motivation, wicked consumptions, prosocial behaviors, and green communications.

In the field of narrative theory, Davide employs both experimental and ethnographic methods to study how embodied forms of narrative consumption and expression can extend current models of improvisation, entertainment, and narrative persuasion. 

Davide's research has been published in leading A*/A marketing and management journals including Admnistrative Science QuarterlyInternational Journal of Research in Marketing, Journal of Business EthicsEuropean Journal of MarketingJournal of Business Research, and Journal of Advertising Research, among others.

He serves on the Editorial Review Board of the European Journal of Marketing and Journal of Current Issues and Research in Advertising. He is also an ad hoc reviewer for Journal of Marketing and International Journal of Research in Marketing.

His research, teaching, and professional skills have been recognized by national and international awards including the Best Social Marketing Paper Award at ANZMAC 2016, the Layton Dissertation Award at ANZMAC 2017, a $25,000 ECR Research Grant in 2017 from Monash Business School, a Dean’s Citation for Early Career Teaching in 2017 and a nomination for the Vice-Chancellor Citation for Outstanding Contributions to Student Learning in 2018. Davide has also been a finalist at several innovation challenges including Thought for Food Challenge (2015), Random Hacks of Kindness (2015), and was one of the awardees of the prestigious Publicis90 (2016).


Check MKX5123 featuring in the documentary "Generation Entrepreneur": 


Monash teaching commitment


MKX5123 - Entrepreneurial Innovation (Sem 2, 2020; SSA 2020)


MKX5123 - Entrepreneurial Innovation (Sem 1, 2017-2019; SSA 2018/2019)

MKX5926 - Integrated Marketing Communications (Sem 2, 2017, and Sem 1, 2018)


Recent external collaboration on country level. Dive into details by clicking on the dots.
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