David Toleman

Research output

Research output per year 2003 2003 2005 2005

• 2 Conference Paper
• 1 Article

Research output per year

Research output per year

Search results

• 2005

  Controlled infection! Spreading the brand message through viral marketing

  Dobele, A., Toleman, D. J. & Beverland, M. B., 2005, In: Business Horizons. 48, p. 143 - 149 7 p.

  Research output: Contribution to journal › Article › Other

  168 Citations (Scopus)

• E-talking: viral marketing to spread brand messages

  Dobele, A., Beverland, M. B. & Toleman, D. J., 2005, Broadening the Boundaries: Proceedings of the ANZMAC 2005 Conference. Purchase, S. (ed.). Fremantle WA Australia: UWA Publishing, p. 51 - 56 6 p.

  Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review
• 2003

  Sustainable marketing: underlying complexities

  Toleman, D. J., 2003, ANZMAC 2003 Conference Proceedings. Kennedy, R. (ed.). Adelaide SA Australia: Australia & New Zealand Marketing Academy (ANZMAC), p. 1897 - 1904 8 p.

  Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review