20032005
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Research Output 2003 2005

  • 2 Conference Paper
  • 1 Article

Controlled infection! Spreading the brand message through viral marketing

Dobele, A., Toleman, D. J. & Beverland, M. B., 2005, In : Business Horizons. 48, p. 143 - 149 7 p.

Research output: Contribution to journalArticleOther

E-talking: viral marketing to spread brand messages

Dobele, A., Beverland, M. B. & Toleman, D. J., 2005, Broadening the Boundaries: Proceedings of the ANZMAC 2005 Conference. Purchase, S. (ed.). Fremantle WA Australia: UWA Publishing, p. 51 - 56 6 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Sustainable marketing: underlying complexities

Toleman, D. J., 2003, ANZMAC 2003 Conference Proceedings. Kennedy, R. (ed.). Adelaide SA Australia: ANZMAC, p. 1897 - 1904 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review