Colin Jevons

Assoc Professor

19972019
If you made any changes in Pure these will be visible here soon.

Research Output 1997 2018

Filter
Review Article
2010

Sell the Brand First: How to Sell Your Brand and Create Lasting Customer Loyalty

Jevons, C., 2 Mar 2010, In : Journal of Product and Brand Management. 19, 1, p. 67 1 p.

Research output: Contribution to journalReview ArticleResearchpeer-review

2005

Building the Brand-driven Business: Operationalize Your Brand to Drive Profitable Growth

Jevons, C., 1 May 2005, In : Journal of Product & Brand Management. 14, 3, 1 p.

Research output: Contribution to journalReview ArticleResearchpeer-review