Colin Jevons

Assoc Professor

19972019
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Research Output 1997 2018

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2018

Reconceptualising the scholarship of marketing education–SoME futurescapes

Snuggs, E. & Jevons, C., 1 May 2018, In : Australasian Marketing Journal. 26, 2, p. 180-186 7 p.

Research output: Contribution to journalArticleResearchpeer-review

The middle years slump: addressing student-reported barriers to academic progress

Jevons, C. & Lindsay, S., 2018, In : Higher Education Research and Development. 37, 6, p. 1156-1170 15 p.

Research output: Contribution to journalArticleResearchpeer-review

2017

Brand expertise and perceived consistency reversals on vertical line extensions: The moderating role of extension direction

Pontes, N. G., Palmeira, M. & Jevons, C. P., 15 Jan 2017, In : Journal of Retailing and Consumer Services. 34, p. 209-218 10 p.

Research output: Contribution to journalArticleResearchpeer-review

2016

Brand trust: A cross-national validation in Germany, India, and South Africa

Hegner, S. M. & Jevons, C. P., 2016, In : Journal of Product and Brand Management. 25, 1, p. 58 - 68 11 p.

Research output: Contribution to journalArticleResearchpeer-review

2014

Sex-in-advertising: A policy-setting taxonomy

Brennan, L., Jevons, C. P. & Brady, E., 2014, In : Communication, Politics & Culture. 47, 2, p. 78 - 93 16 p.

Research output: Contribution to journalArticleResearchpeer-review

2012

Memo to marketers: Quantitative evidence for change - How user-generated content really affects brands

Christodoulides, G., Jevons, C. P. & Bonhomme, J., 2012, In : Journal of Advertising Research. 52, 1, p. 53 - 64 12 p.

Research output: Contribution to journalArticleResearchpeer-review

2011

More than chatting online: Children, marketing and the use of digital media

Snyder, I., Jevons, C., Henderson, M., Gabbott, T. & Beale, D., 2011, In : English in Australia. 46, 3, p. 32 - 40 9 p.

Research output: Contribution to journalArticleResearchpeer-review

The voice of the consumer speaks forcefully in brand identity: User-generated content forces smart marketers to listen

Christodoulides, G., Jevons, C. & Blackshaw, P., 2011, In : Journal of Advertising Research. 51, 1 Supplement, p. 101 - 111 11 p.

Research output: Contribution to journalArticleResearchpeer-review

2010

The duality of political brand equity

Phipps, M., Brace-Govan, J. V. F. & Jevons, C. P., 2010, In : European Journal of Marketing. 44, 3/4, p. 496 - 514 19 p.

Research output: Contribution to journalArticleResearchpeer-review

2009

Brand community in search of theory: An endless spiral of ambiguity

Gabbott, T. M. & Jevons, C. P., 2009, In : Marketing Theory. 9, 1, p. 119 - 122 4 p.

Research output: Contribution to journalArticleResearchpeer-review

Brand death: A developmental model of senescence

Ewing, M. T., Jevons, C. P. & Khalil, E. L., 2009, In : Journal of Business Research. 62, 3, p. 332 - 338 7 p.

Research output: Contribution to journalArticleResearchpeer-review

Global branding and strategic CSR: An overview of three types of complexity

Polonsky, M. J. & Jevons, C. P., 2009, In : International Marketing Review. 26, 3, p. 327 - 347 21 p.

Research output: Contribution to journalArticleResearchpeer-review

2007

Aesthetic theory and logo design: Examining consumer response to proportion across cultures

Pittard, N., Ewing, M. T. & Jevons, C. P., 2007, In : International Marketing Review. 24, 4, p. 457 - 473 17 p.

Research output: Contribution to journalArticleResearchpeer-review

Managing brand demise

Jevons, C. P., Ewing, M. T. & Khalil, E. L., 2007, In : Journal of General Management. 32, 4, p. 73 - 81 9 p.

Research output: Contribution to journalArticleResearchpeer-review

2006

Understanding issue complexity when building a socially responsible brand

Polonsky, M. J. & Jevons, C. P., 2006, In : European Business Review. 18, 5, p. 340 - 349 10 p.

Research output: Contribution to journalArticleResearchpeer-review

Universities: a prime example of branding going wrong

Jevons, C. P., 2006, In : Journal of Product and Brand Management. 15, 7, p. 466 - 467 2 p.

Research output: Contribution to journalArticleResearchpeer-review

2005

Customer and brand manager perspectives on brand relationships: a conceptual framework

Jevons, C. P., Gabbott, T. M. & de Chernatony, L., 2005, In : Journal of Product and Brand Management. 14, 5, p. 300 - 309 10 p.

Research output: Contribution to journalArticleResearchpeer-review

Customer satisfaction measurement practice in Australia

Jevons, C. P., 2005, In : Journal of Asia Pacific Marketing. 4, 1, p. 4 - 16 13 p.

Research output: Contribution to journalArticleResearchpeer-review

Marketing, truth and political expediency

Jevons, C. P. & Carroll, J. L., 2005, In : Journal of Public Affairs. 5, 1, p. 20 - 32 13 p.

Research output: Contribution to journalArticleResearchpeer-review

Names, brands, branding: beyond the signs, symbols, products and services

Jevons, C. P., 2005, In : Journal of Product and Brand Management. 14, 2, p. 117 - 118 2 p.

Research output: Contribution to journalArticleResearchpeer-review

2004

Australian media vehicles' standards for acceptable advertising

Rotfeld, H. J., Jevons, C. P. & Powell, I. H., 2004, In : Journal of Advertising. 33, 4, p. 65 - 73 9 p.

Research output: Contribution to journalArticleResearchpeer-review

Misusing marketing in misleading voters

Jevons, C. P. & Carroll, J. L., 2004, In : Journal of Consumer Marketing. 21, 5, p. 299 - 300 2 p.

Research output: Contribution to journalArticleResearchpeer-review

2003

Personal information privacy and shopping behavior on the internet

Dubelaar, C., Jevons, C. P. & Parker, L., 2003, In : Journal of Asia Pacific Marketing. 2, 1, p. 65 - 74 10 p.

Research output: Contribution to journalArticleResearchpeer-review

2001

Service Quality Measures in Vietnam and Australia

Jevons, C. & Pidgeon, J., 2001, In : Journal of Transnational Management Development. 6, 3/4, p. 85 - 100 16 p.

Research output: Contribution to journalArticleResearchpeer-review

2000

Doing business in Vietnam: implications for international investors

Trankiem, L., Ahmed, Z. U., Jan, T. A. K. & Jevons, C., 11 Dec 2000, In : Journal of Transnational Management Development. 5, 4, p. 3-24 22 p.

Research output: Contribution to journalArticleResearchpeer-review

International Marketing: With Marketing Misplaced, it's often not International

Jevons, C., 2000, In : Journal of Consumer Marketing. p. 7 - 8 2 p.

Research output: Contribution to journalArticleResearchpeer-review

Misplaced marketing International marketing: With marketing misplaced, it's often not international

Jevons, C., 1 Jan 2000, In : Journal of Consumer Marketing. 17, 1, p. 7-8 2 p.

Research output: Contribution to journalArticleResearchpeer-review

Shop Often, Buy Little: the Vietnamese Reaction to Supermarket Retailing

McDonald, H., Darbyshire, P. & Jevons, C., 2000, In : Journal of Global Marketing. p. 53 - 71 19 p.

Research output: Contribution to journalArticleResearchpeer-review

Trust, Brand Equity and Brand Reality in Internet Business relationships: An Interdisciplinary Approach

Jevons, C. & Gabbott, M. T., 2000, In : Journal of Marketing Management. p. 619 - 634 16 p.

Research output: Contribution to journalArticleResearchpeer-review

1997

Internet-enabled international marketing: A small business network perspective

Poon, S. & Jevons, C., 1 Jan 1997, In : Journal of Marketing Management. 13, 1-3, p. 29-41 13 p.

Research output: Contribution to journalArticleResearchpeer-review