Colin Jevons

Assoc Professor

19972019
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Research Output 1997 2018

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Conference Paper
2009

Do you see what I see? The acceptance of brand personality by individualist and collectivist cultures

Raja Mazhatul, Y. S., Oppewal, H. & Jevons, C. P., 2009, Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. Tojib, D. (ed.). Melbourne Vic Australia: ANZMAC, p. 1 - 9 9 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Vertical brand extensibility: A conceptual framework

Pontes, N. & Jevons, C. P., 2009, Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. Tojib, D. (ed.). Melbourne Vic Australia: ANZMAC, p. 1 - 8 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

2007

The complexity of communicating social responsibility

Polonsky, M. J. & Jevons, C. P., 2007, Proceedings of the 2007 International Nonprofit and Social Marketing Conference. Mort, G. S. & Hume, M. (eds.). Nathan Qld Australia: Griffith University, p. 71 - 76 6 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

2006

Building a corporate socially responsible brand: an investigation of organizational complexity

Polonsky, M. J. & Jevons, C. P., 2006, Advancing Theory, Maintaining Relevance: Proceedings of the Australian & New Zealand Marketing Academy Conference. Ali, Y. & van Dessel, M. (eds.). Brisbane Old Australia: Australian and New Zealand Marketing Academy (ANZMAC), p. 1 - 7 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

2005

Building a corporate socially responsible brand: an investigation of issue complexity

Polonsky, M. J. & Jevons, C. P., 2005, ANZMAC 2005 - Broadening the Boundaries: Conference Proceedings. Purchase, S. (ed.). Fremantle WA Australia: UWA Publishing, p. 68 - 74 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

2004

Branding universities

Jevons, C. P., 2004, Proceedings of the 6th Australasian Services Research Workshop. Deans, K. (ed.). New Zealand: University of Otago, p. 13 - 16 4 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

2003

A three-country comparison of service quality measures: Australia Bangladesh and Vietnam

Jevons, C. P., Pidgeon, J. & Khan, S., 2003, Marketing Across Borders and Boundaries: Proceedings of the 2003 World Marketing Congress. Lewin, J. (ed.). Perth WA Australia: Academy of Marketing Science, p. 1 - 5 5 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

2002

Interrelationships and interactions between brands: A conceptual taxonomy

Jevons, C., Gabbott, M. T. & de Chernatony, L., 2002, Marketing in a changing world. Farhangmehr, M. (ed.). Braga Portugal: University of Minho, p. 1 - 6 6 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Personal information privacy on the internet

Parker, L. & Jevons, C., 2002, 2001 ServSIG services research conference: New horizons in services marketing. Elliott, G. & Barnes, J. (eds.). USA: American Marketing Association, p. 114 - 125 12 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Studio teaching of e-commerce and multimedia: innovation and quality in higher education

Blashki, K. M., Jevons, C., Dubelaar, C. & Linger, H., 2002, Quality Innovation Knowledge: Convergence in the Digital Economy: Proceedings of The Sixth International Research Conference on Quality, Innovation and Knowledge Management. Sohal, A. & Cooney, R. (eds.). Clayton Vic Australia: Monash University, p. 1 - 8 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Towards establishing a hierarchy of importance of customer service measures

Stewart, D. & Jevons, C., 2002, Proceedings of the fourth Australasian services research workshop. Hendry, J., Jevons, C. & Dubelaar, C. (eds.). Melbourne Vic Australia: Monash University Publishing, p. 111 - 121 11 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

2001

A taxonomy of brand linkages: the brand-relationship-interaction (BRI) matrix

Jevons, C., Gabbott, M. & de Chernatony, L., 2001, AM2001 Proceedings. Strong, C. (ed.). Cardiff Wales UK: Academy of Marketing, p. 1 - 1 1 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Targets, actuals, and acceptable customer satisfaction scores

Jevons, C. & Bradmore, D., 2001, Bridging Marketing Theory and Practice Conference Proceedings. Chetty, S. & Collins, B. (eds.). Auckland NZ: Australian and New Zealand Marketing Academy, p. 1 - 1 1 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

2000

Australian Media Standards for Acceptable Advertising

Jevons, C., Spencer-Matthews, S. & Rotfeld, H. J., 2000, Marketing and Public Policy Conference 2000: New Millennium, New Horizons. Chicago USA: American Marketing Association, p. 82 - 87 6 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Event Marketing as an antecedent determinant of Consumer Decision Making: The Effectiveness of a University Open Day

Brewster, J. & Jevons, C., 2000, ANZMAC (Aust & New Zealand Marketing Academy Conference) 2000 Visionary Marketing for the 21st Centry: Facing the Challenge. Gold Coast Qld Australia: Griffith University, p. 138 - 142 5 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review