Colin Jevons

Assoc Professor

19972020

Research activity per year

If you made any changes in Pure these will be visible here soon.
Filter
Chapter (Book)

Search results

  • 2011

    Brand evolution and demise

    Jevons, C., 2011, Perspectives on Brand Management. Uncles, M. D. (ed.). 1st ed. Prahran Vic Australia: Tilde University Press, p. 200 - 210 11 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

  • 2003

    Brand relationship interaction matrix

    Jevons, C. P., Gabbott, M. T. & de Chernatony, L., 2003, New Age Branding - Concepts and Cases Vol 1. Das, N. (ed.). Hyderabad India: ICFAI Press, p. 62 - 76 15 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review