Colin Jevons

Assoc Professor

19972019
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Research Output 1997 2019

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Chapter (Book)
2011

Brand evolution and demise

Jevons, C., 2011, Perspectives on Brand Management. Uncles, M. D. (ed.). 1st ed. Prahran Vic Australia: Tilde University Press, p. 200 - 210 11 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

2003

Brand relationship interaction matrix

Jevons, C. P., Gabbott, M. T. & de Chernatony, L., 2003, New Age Branding - Concepts and Cases Vol 1. Das, N. (ed.). Hyderabad India: ICFAI Press, p. 62 - 76 15 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review