Colin Jevons

Assoc Professor

19972019
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Research Output 1997 2018

2018

Reconceptualising the scholarship of marketing education–SoME futurescapes

Snuggs, E. & Jevons, C., 1 May 2018, In : Australasian Marketing Journal. 26, 2, p. 180-186 7 p.

Research output: Contribution to journalArticleResearchpeer-review

The middle years slump: addressing student-reported barriers to academic progress

Jevons, C. & Lindsay, S., 2018, In : Higher Education Research and Development. 37, 6, p. 1156-1170 15 p.

Research output: Contribution to journalArticleResearchpeer-review

2017

Brand expertise and perceived consistency reversals on vertical line extensions: The moderating role of extension direction

Pontes, N. G., Palmeira, M. & Jevons, C. P., 15 Jan 2017, In : Journal of Retailing and Consumer Services. 34, p. 209-218 10 p.

Research output: Contribution to journalArticleResearchpeer-review

2016

Brand trust: A cross-national validation in Germany, India, and South Africa

Hegner, S. M. & Jevons, C. P., 2016, In : Journal of Product and Brand Management. 25, 1, p. 58 - 68 11 p.

Research output: Contribution to journalArticleResearchpeer-review

2014

Sex-in-advertising: A policy-setting taxonomy

Brennan, L., Jevons, C. P. & Brady, E., 2014, In : Communication, Politics & Culture. 47, 2, p. 78 - 93 16 p.

Research output: Contribution to journalArticleResearchpeer-review

2013

Introduction: Thought leadership in brand management

Jevons, C., Buil, I., Merrilees, B. & de Chernatony, L., Jan 2013, In : Journal of Business Research. 66, 1, p. 1-3 3 p.

Research output: Contribution to journalEditorialOtherpeer-review

2012

Memo to marketers: Quantitative evidence for change - How user-generated content really affects brands

Christodoulides, G., Jevons, C. P. & Bonhomme, J., 2012, In : Journal of Advertising Research. 52, 1, p. 53 - 64 12 p.

Research output: Contribution to journalArticleResearchpeer-review

2011

Brand evolution and demise

Jevons, C., 2011, Perspectives on Brand Management. Uncles, M. D. (ed.). 1st ed. Prahran Vic Australia: Tilde University Press, p. 200 - 210 11 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

More than chatting online: Children, marketing and the use of digital media

Snyder, I., Jevons, C., Henderson, M., Gabbott, T. & Beale, D., 2011, In : English in Australia. 46, 3, p. 32 - 40 9 p.

Research output: Contribution to journalArticleResearchpeer-review

The voice of the consumer speaks forcefully in brand identity: User-generated content forces smart marketers to listen

Christodoulides, G., Jevons, C. & Blackshaw, P., 2011, In : Journal of Advertising Research. 51, 1 Supplement, p. 101 - 111 11 p.

Research output: Contribution to journalArticleResearchpeer-review

2010

Introduction: Thought leadership in brand management

Jevons, C., Veloutsou, C., Christodoulides, G. & de Chernatony, L., Nov 2010, In : Journal of Business Research. 63, 11, p. 1111-1112 2 p.

Research output: Contribution to journalEditorialOtherpeer-review

Sell the Brand First: How to Sell Your Brand and Create Lasting Customer Loyalty

Jevons, C., 2 Mar 2010, In : Journal of Product and Brand Management. 19, 1, p. 67 1 p.

Research output: Contribution to journalReview ArticleResearchpeer-review

The duality of political brand equity

Phipps, M., Brace-Govan, J. V. F. & Jevons, C. P., 2010, In : European Journal of Marketing. 44, 3/4, p. 496 - 514 19 p.

Research output: Contribution to journalArticleResearchpeer-review

2009

Brand community in search of theory: An endless spiral of ambiguity

Gabbott, T. M. & Jevons, C. P., 2009, In : Marketing Theory. 9, 1, p. 119 - 122 4 p.

Research output: Contribution to journalArticleResearchpeer-review

Brand death: A developmental model of senescence

Ewing, M. T., Jevons, C. P. & Khalil, E. L., 2009, In : Journal of Business Research. 62, 3, p. 332 - 338 7 p.

Research output: Contribution to journalArticleResearchpeer-review

Do you see what I see? The acceptance of brand personality by individualist and collectivist cultures

Raja Mazhatul, Y. S., Oppewal, H. & Jevons, C. P., 2009, Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. Tojib, D. (ed.). Melbourne Vic Australia: ANZMAC, p. 1 - 9 9 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Global branding and strategic CSR: An overview of three types of complexity

Polonsky, M. J. & Jevons, C. P., 2009, In : International Marketing Review. 26, 3, p. 327 - 347 21 p.

Research output: Contribution to journalArticleResearchpeer-review

Social marketing, ecopsychology, and the green brand

Veloutsou, C. (ed.), James, B. & Jevons, C. P., 2009, p. 1 - 10. 10 p.

Research output: Contribution to conferenceOtherOther

Vertical brand extensibility: A conceptual framework

Pontes, N. & Jevons, C. P., 2009, Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. Tojib, D. (ed.). Melbourne Vic Australia: ANZMAC, p. 1 - 8 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

2008

A historical review of the development of definitions of "brand"

Jevons, C. P. & Gabbott, T. M., 2008, p. 1 - 9. 9 p.

Research output: Contribution to conferenceOtherOther

2007

Aesthetic theory and logo design: Examining consumer response to proportion across cultures

Pittard, N., Ewing, M. T. & Jevons, C. P., 2007, In : International Marketing Review. 24, 4, p. 457 - 473 17 p.

Research output: Contribution to journalArticleResearchpeer-review

Brand senescence: An outline of a developmental theory

Ewing, M. T., Jevons, C. P. & Khalil, E. L., 2007, p. i - 9. 10 p.

Research output: Contribution to conferenceOtherOther

Managing brand demise

Jevons, C. P., Ewing, M. T. & Khalil, E. L., 2007, In : Journal of General Management. 32, 4, p. 73 - 81 9 p.

Research output: Contribution to journalArticleResearchpeer-review

The complexity of communicating social responsibility

Polonsky, M. J. & Jevons, C. P., 2007, Proceedings of the 2007 International Nonprofit and Social Marketing Conference. Mort, G. S. & Hume, M. (eds.). Nathan Qld Australia: Griffith University, p. 71 - 76 6 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Towards an integrated definition of "brand"

Jevons, C. P., 2007, p. 1 - 11. 11 p.

Research output: Contribution to conferenceOtherOther

2006

Building a corporate socially responsible brand: an investigation of organizational complexity

Polonsky, M. J. & Jevons, C. P., 2006, Advancing Theory, Maintaining Relevance: Proceedings of the Australian & New Zealand Marketing Academy Conference. Ali, Y. & van Dessel, M. (eds.). Brisbane Old Australia: Australian and New Zealand Marketing Academy (ANZMAC), p. 1 - 7 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Understanding issue complexity when building a socially responsible brand

Polonsky, M. J. & Jevons, C. P., 2006, In : European Business Review. 18, 5, p. 340 - 349 10 p.

Research output: Contribution to journalArticleResearchpeer-review

Universities: a prime example of branding going wrong

Jevons, C. P., 2006, In : Journal of Product and Brand Management. 15, 7, p. 466 - 467 2 p.

Research output: Contribution to journalArticleResearchpeer-review

2005

Building a corporate socially responsible brand: an investigation of issue complexity

Polonsky, M. J. & Jevons, C. P., 2005, ANZMAC 2005 - Broadening the Boundaries: Conference Proceedings. Purchase, S. (ed.). Fremantle WA Australia: UWA Publishing, p. 68 - 74 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Building the Brand-driven Business: Operationalize Your Brand to Drive Profitable Growth

Jevons, C., 1 May 2005, In : Journal of Product & Brand Management. 14, 3, 1 p.

Research output: Contribution to journalReview ArticleResearchpeer-review

Customer and brand manager perspectives on brand relationships: a conceptual framework

Jevons, C. P., Gabbott, T. M. & de Chernatony, L., 2005, In : Journal of Product and Brand Management. 14, 5, p. 300 - 309 10 p.

Research output: Contribution to journalArticleResearchpeer-review

Customer satisfaction measurement practice in Australia

Jevons, C. P., 2005, In : Journal of Asia Pacific Marketing. 4, 1, p. 4 - 16 13 p.

Research output: Contribution to journalArticleResearchpeer-review

Marketing, truth and political expediency

Jevons, C. P. & Carroll, J. L., 2005, In : Journal of Public Affairs. 5, 1, p. 20 - 32 13 p.

Research output: Contribution to journalArticleResearchpeer-review

Names, brands, branding: beyond the signs, symbols, products and services

Jevons, C. P., 2005, In : Journal of Product and Brand Management. 14, 2, p. 117 - 118 2 p.

Research output: Contribution to journalArticleResearchpeer-review

2004

Australian media vehicles' standards for acceptable advertising

Rotfeld, H. J., Jevons, C. P. & Powell, I. H., 2004, In : Journal of Advertising. 33, 4, p. 65 - 73 9 p.

Research output: Contribution to journalArticleResearchpeer-review

Branding universities

Jevons, C. P., 2004, Proceedings of the 6th Australasian Services Research Workshop. Deans, K. (ed.). New Zealand: University of Otago, p. 13 - 16 4 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Misusing marketing in misleading voters

Jevons, C. P. & Carroll, J. L., 2004, In : Journal of Consumer Marketing. 21, 5, p. 299 - 300 2 p.

Research output: Contribution to journalArticleResearchpeer-review

2003

A three-country comparison of service quality measures: Australia Bangladesh and Vietnam

Jevons, C. P., Pidgeon, J. & Khan, S., 2003, Marketing Across Borders and Boundaries: Proceedings of the 2003 World Marketing Congress. Lewin, J. (ed.). Perth WA Australia: Academy of Marketing Science, p. 1 - 5 5 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Brand relationship interaction matrix

Jevons, C. P., Gabbott, M. T. & de Chernatony, L., 2003, New Age Branding - Concepts and Cases Vol 1. Das, N. (ed.). Hyderabad India: ICFAI Press, p. 62 - 76 15 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

Personal information privacy and shopping behavior on the internet

Dubelaar, C., Jevons, C. P. & Parker, L., 2003, In : Journal of Asia Pacific Marketing. 2, 1, p. 65 - 74 10 p.

Research output: Contribution to journalArticleResearchpeer-review

2002

Interrelationships and interactions between brands: A conceptual taxonomy

Jevons, C., Gabbott, M. T. & de Chernatony, L., 2002, Marketing in a changing world. Farhangmehr, M. (ed.). Braga Portugal: University of Minho, p. 1 - 6 6 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Personal information privacy on the internet

Parker, L. & Jevons, C., 2002, 2001 ServSIG services research conference: New horizons in services marketing. Elliott, G. & Barnes, J. (eds.). USA: American Marketing Association, p. 114 - 125 12 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Studio teaching of e-commerce and multimedia: innovation and quality in higher education

Blashki, K. M., Jevons, C., Dubelaar, C. & Linger, H., 2002, Quality Innovation Knowledge: Convergence in the Digital Economy: Proceedings of The Sixth International Research Conference on Quality, Innovation and Knowledge Management. Sohal, A. & Cooney, R. (eds.). Clayton Vic Australia: Monash University, p. 1 - 8 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Towards establishing a hierarchy of importance of customer service measures

Stewart, D. & Jevons, C., 2002, Proceedings of the fourth Australasian services research workshop. Hendry, J., Jevons, C. & Dubelaar, C. (eds.). Melbourne Vic Australia: Monash University Publishing, p. 111 - 121 11 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

2001

A taxonomy of brand linkages: the brand-relationship-interaction (BRI) matrix

Jevons, C., Gabbott, M. & de Chernatony, L., 2001, AM2001 Proceedings. Strong, C. (ed.). Cardiff Wales UK: Academy of Marketing, p. 1 - 1 1 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Service Quality Measures in Vietnam and Australia

Jevons, C. & Pidgeon, J., 2001, In : Journal of Transnational Management Development. 6, 3/4, p. 85 - 100 16 p.

Research output: Contribution to journalArticleResearchpeer-review

Targets, actuals, and acceptable customer satisfaction scores

Jevons, C. & Bradmore, D., 2001, Bridging Marketing Theory and Practice Conference Proceedings. Chetty, S. & Collins, B. (eds.). Auckland NZ: Australian and New Zealand Marketing Academy, p. 1 - 1 1 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

2000

Australian Media Standards for Acceptable Advertising

Jevons, C., Spencer-Matthews, S. & Rotfeld, H. J., 2000, Marketing and Public Policy Conference 2000: New Millennium, New Horizons. Chicago USA: American Marketing Association, p. 82 - 87 6 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Doing business in Vietnam: implications for international investors

Trankiem, L., Ahmed, Z. U., Jan, T. A. K. & Jevons, C., 11 Dec 2000, In : Journal of Transnational Management Development. 5, 4, p. 3-24 22 p.

Research output: Contribution to journalArticleResearchpeer-review

Event Marketing as an antecedent determinant of Consumer Decision Making: The Effectiveness of a University Open Day

Brewster, J. & Jevons, C., 2000, ANZMAC (Aust & New Zealand Marketing Academy Conference) 2000 Visionary Marketing for the 21st Centry: Facing the Challenge. Gold Coast Qld Australia: Griffith University, p. 138 - 142 5 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review