Projects per year
Personal profile
Biography
Dr. Chong Yit Sean (Esther) is an Associate Professor in Management Department at Monash University Malaysia and a Senior Fellow of the Higher Education Academy (SFHEA). Prior to pursuing an academic career, Esther worked with Accenture in delivering business solutions for Shell Malaysia, RHB Bank, Hong Kong Exchange and Sakhalin Energy, Russia. She also served as a certified facilitator in the National Healthcare Group, Singapore delivering ‘The 7 Habits of Highly Effective People’ (Stephen Covey) and workforce development programs to healthcare professionals in the public sector.
Esther’s broad research interests include service management, higher education, and career development. She seeks to remain curious as a researcher, and embarks on interdisciplinary projects and methodologies. Funded by Ministry of Higher Education in Malaysia, she applied behavioural neuroscience approach and narrative enquiry in understanding career choice behaviour. Her work has been published in scholarly journals such as IEEE Access, Psychology & Marketing, Journal of Service Theory & Practice and Studies in Higher Education. She also received the Highly Commended Award by Journal of Service Management (Emerald Publishing Group), and Best Paper Awards in service research streams by Australia and New Zealand Academy of Management (ANZAM) and Academy of Marketing. Additionally, Esther nurtures the next generation of scholars through research mentorship and former leadership roles as Honours Director/Deputy Director of Graduate Research.
As an educator who empowers learning as a vehicle for positive transformation, Esther deployed innovative learning and teaching approaches which led her to the Vice Chancellor Award (Monash Australia), Pro-Vice Chancellor Award (Monash Malaysia), Monash Dean’s Award (Faculty of Business and Economics, Monash Australia) and School of Business Outstanding Educator Award. Esther collaborates with Dialogue in the Dark and serves as a council member in the Malaysian Association for the Blind (MAB) to advocate for the empowerment of the visually impaired community. Acknowledged with the School of Business Engagement and Impact Award, her recent work includes a published teaching case titled ‘Dialogue in the Dark Malaysia: Reimagining an Inclusive Society through Social Innovation,’ which explores the journey of a visually impaired social entrepreneur in creating transformative experiences that challenge societal perceptions, and advocate for greater inclusivity in the community.
Research interests
- Consumer psychology (service transgression, religious consumption and customer forgiveness)
- Career change and career choice behaviour
- Neurodiversity and Leadership
- Learning and teaching in higher education
Monash teaching commitment
- MGW1010 Introduction to Management
- MGW3401 Strategic Management
- MGW2991 Leadership in Asia
- MGW3681 International Management
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
Services Marketing, Doctor of Philosophy , School of Business , Monash University Malaysia
Bachelor of Business Administration (First Class Honours), Universiti Malaya (University of Malaya)
Master in Business Administration (Specialising in Information Systems), University of Southern Queensland
External positions
Council Member , Malaysian Association for the Blind
2022 → 2028
Research area keywords
- Services Management and Marketing
- Career Change/Career Choice
- Higher Education
- Neurodiversity
- Consumer Psychology
Collaborations and top research areas from the last five years
-
RESPONSIBLE LEADERSHIP IN THE ASEAN CONTEXT: PURPOSE, PRACTICES AND PERSPECTIVES
Yit Sean, C. (Primary Chief Investigator (PCI)) & Tjiptono, F. (Chief Investigator (CI))
15/05/25 → 31/03/26
Project: Research
-
REIMAGINING OUTDOOR LIVING: LETRIGHT’S SOLAR PERGOLAS AND SUSTAINABLE LUXURY
Yit Sean, C. (Primary Chief Investigator (PCI)) & Tjiptono, F. (Chief Investigator (CI))
15/06/24 → 14/12/24
Project: Research
-
Blockchain-based Peer-to-Peer Energy Trading with Cloud Energy Storage
Wen Shan, T. (Primary Chief Investigator (PCI)), Chee Pin, T. (Chief Investigator (CI)), Ping Yi, C. (Chief Investigator (CI)) & Yit Sean, C. (Chief Investigator (CI))
15/03/23 → 31/12/24
Project: Research
-
Developing a Predictive Model for Science and Technology Career Decision: A Neuroscience Approach.
Yit Sean, C. (Primary Chief Investigator (PCI))
16/12/13 → 16/12/15
Project: Research
-
Governance and market dynamics of P2P energy trading: enhancing national strategies in Malaysia and Thailand
Junlakarn, S., Kokchang, P., Kay Ann, S. C., Dinh, T. D., Pin, T. C., Shan, T. W. & Sean, C. Y., Apr 2026, In: Utilities Policy. 99, 13 p., 102102.Research output: Contribution to journal › Article › Research › peer-review
Open Access -
Letright - reconciling luxury and sustainability in outdoor living
Tjiptono, F., Chong, Y. S., Timothy, B., Ager, F., Balakrishnan, S. & Nguyen, T., 2025, Bangkok Thailand : Nikkei BizRuptors.Research output: Other contribution › Other
-
Reconceptualising brand transgressions in the context of sacred consumption: an institutional perspective
Kaur, S., Chong, Y. S., Ahmed, P. K. & Ali, M. Y., 13 Oct 2025, In: Asia Pacific Journal of Marketing and Logistics. 37, 7, p. 1816-1833 18 p.Research output: Contribution to journal › Article › Research › peer-review
2 Citations (Scopus) -
Whole-class co-creation approach in portfolio assessment: a community knowledge triangle model
Teh, Y. Y. & Chong, Y. S., 2025, Co-Creation for Academic Enhancement in Higher Education: Research-Informed Case Studies. Golam, M. J., O'Connor, C. & Shelton, F. (eds.). 1st ed. Cham Switzerland: Palgrave Macmillan, p. 165-185 21 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter (Book) › Research › peer-review
Open AccessFile -
Career change intentions of science and engineering undergraduates: a behavioral neuroscience inquiry
Chong, Y. S., Ahmed, P. K. & Amin, H. U., 2024, In: IEEE Access. 12, p. 46401-46409 9 p.Research output: Contribution to journal › Article › Research › peer-review
Open AccessFile2 Citations (Scopus)
Prizes
-
Best Paper Award (6th International Research Symposium in Service Management)
Yit Sean, C. (Recipient), 2015
Prize: Prize (including medals and awards)
-
Best Paper Award (Asian Academy of Management)
Tjiptono, F. (Recipient), Ng, E. Q. (Recipient), Tan Yen Jie, Y. (Recipient) & Yit Sean, C. (Recipient), 6 Dec 2025
Prize: Prize (including medals and awards)
File -
Best Paper Award (Marketing and Communication Stream in Australia and New Zealand Academy of Management Conference)
Yit Sean, C. (Recipient), 2012
Prize: Prize (including medals and awards)
-
Best Paper Award (Services and Customer Relationship Marketing Track, Academy of Marketing Conference)
Yit Sean, C. (Recipient), 2015
Prize: Prize (including medals and awards)
-
Activities
-
Université Jean Moulin Lyon III (Jean Moulin University Lyon 3)
Yit Sean, C. (Visiting researcher)
6 Jan 2026 → 14 Jan 2026Activity: Visiting an external institution types › Visiting an external academic institution
-
Université Jean Moulin Lyon III (Jean Moulin University Lyon 3)
Chong, Y. S. (Visiting academic)
8 Jan 2025 → 17 Jan 2025Activity: Visiting an external institution types › Visiting an external academic institution
-
She Rises - Academic Promotion Sharing for Women Academics
Yit Sean, C. (Invited speaker)
10 Sept 2025Activity: Participating in or organising an event types › Contribution to workshop, seminar, course
-
HRD Corp - Human Resource Development Corporation (External organisation)
Yit Sean, C. (Member)
Nov 2025 → Nov 2028Activity: Industry, Government and Philanthropy Engagement and Partnerships › Membership of industry collaboration/ network
-
Mentorship for Senior Fellowship Application for Advance HE, UK
Yit Sean, C. (Mentor)
2025Activity: Other Teaching Engagements and non-HDR Supervisions › Mentor/ Internship supervision
Press/Media
-
MyCikgu Space - A Social Enterprise Project for Educators
5/12/25
1 item of Media coverage
Press/Media: Profile/Interview
-
Beyond the Books: Nurturing Well-Rounded Leaders and Lifelong Learners
26/08/24
1 Media contribution
Press/Media: Article/Feature
-
Advanced Leadership Development Series for Healthcare Professionals
20/08/24
1 item of Media coverage
Press/Media: Blogs, Podcasts and Social Media › Social Media Article
-
Be Inspired Page - Portfolio podcasts: Amplifying student voices in the industry
6/11/23
1 item of Media coverage
Press/Media: Article/Feature
-
Monash Student Leadership Insights Series: A Conversation with Dr. Esther Chong
18/07/23
1 Media contribution
Press/Media: Blogs, Podcasts and Social Media › Podcasts