Projects per year
Personal profile
Biography
Dr. Chong Yit Sean (Esther) is currently a Senior Lecturer at Monash University Malaysia and a Senior Fellow of the Higher Education Academy (SFHEA). Prior to pursuing an academic career, Esther worked with Accenture in delivering business solutions for Shell Malaysia, RHB Bank, Hong Kong Exchange and Sakhalin Energy, Russia. She also served as a certified facilitator in the National Healthcare Group, Singapore delivering ‘The 7 Habits of Highly Effective People’ (Stephen Covey) and workforce development programs to healthcare professionals in the public sector.
Esther’s broad research interests include service management, higher education, and career development. She seeks to remain curious as a researcher, and embarks on interdisciplinary projects and methodologies. Funded by Ministry of Higher Education in Malaysia, she applied behavioural neuroscience approach and narrative enquiry in understanding career choice behaviour. Her work has been published in scholarly journals such as IEEE Access, Psychology & Marketing, Journal of Service Theory & Practice and Studies in Higher Education. She also received the Highly Commended Award by Journal of Service Management (Emerald Publishing Group), and Best Paper Awards in service research streams by Australia and New Zealand Academy of Management (ANZAM) and Academy of Marketing. Additionally, Esther nurtures the next generation of scholars through research mentorship and former leadership roles as Honours Director/Deputy Director of Graduate Research.
As an educator who empowers learning as a vehicle for positive transformation, Esther deployed innovative learning and teaching approaches which led her to the Vice Chancellor Award (Monash Australia), Pro-Vice Chancellor Award (Monash Malaysia), Monash Dean’s Award (Faculty of Business and Economics, Monash Australia) and School of Business Outstanding Educator Award. Esther collaborates with Dialogue in the Dark and serves as a council member in the Malaysian Association for the Blind (MAB) to advocate for the empowerment of the visually impaired community. Acknowledged with the School of Business Engagement and Impact Award, her recent work includes a published teaching case titled ‘Dialogue in the Dark Malaysia: Reimagining an Inclusive Society through Social Innovation,’ which explores the journey of a visually impaired social entrepreneur in creating transformative experiences that challenge societal perceptions, and advocate for greater inclusivity in the community.
Research interests
- Consumer psychology (service transgression, religious consumption and customer forgiveness)
- Career change and career choice behaviour
- Neurodiversity and Leadership
- Learning and teaching in higher education
Monash teaching commitment
- MGW1010 Introduction to Management
- MGW3401 Strategic Management
- MGW2991 Leadership in Asia
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
Services Marketing, Doctor of Philosophy , School of Business , Monash University Malaysia
Bachelor of Business Administration (First Class Honours), Universiti Malaya (University of Malaya)
Master in Business Administration (Specialising in Information Systems), University of Southern Queensland
External positions
Council Member , Malaysian Association for the Blind
1 Nov 2022 → 1 Nov 2025
Research area keywords
- Services Management and Marketing
- Career Change/Career Choice
- Higher Education
- Neurodiversity
- Consumer Psychology
Collaborations and top research areas from the last five years
Projects
- 3 Finished
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REIMAGINING OUTDOOR LIVING: LETRIGHT’S SOLAR PERGOLAS AND SUSTAINABLE LUXURY
Yit Sean, C. & Tjiptono, F.
15/06/24 → 14/12/24
Project: Research
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Blockchain-based Peer-to-Peer Energy Trading with Cloud Energy Storage
Wen Shan, T., Chee Pin, T., Ping Yi, C. & Yit Sean, C.
15/03/23 → 31/12/24
Project: Research
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Developing a Predictive Model for Science and Technology Career Decision: A Neuroscience Approach.
16/12/13 → 16/12/15
Project: Research
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Whole-class co-creation approach in portfolio assessment: a community knowledge triangle model
Teh, Y. Y. & Chong, Y. S., 2025, Co-Creation for Academic Enhancement in Higher Education: Research-Informed Case Studies. Golam, M. J., O'Connor, C. & Shelton, F. (eds.). 1st ed. Cham Switzerland: Palgrave Macmillan, p. 165-185 21 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter (Book) › Research › peer-review
Open AccessFile -
Career change intentions of science and engineering undergraduates: a behavioral neuroscience inquiry
Chong, Y. S., Ahmed, P. K. & Amin, H. U., 2024, In: IEEE Access. 12, p. 46401-46409 9 p.Research output: Contribution to journal › Article › Research › peer-review
Open AccessFile -
Dialogue in the dark Malaysia: reimagining an inclusive society through social innovation
Chong, Y. S. & Teh, Y. Y., 30 Jul 2024, In: The Case Journal. 20, 5, p. 1259-1278 20 p.Research output: Contribution to journal › Article › Other › peer-review
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Reconceptualising brand transgressions in the context of sacred consumption: an institutional perspective
Kaur, S., Chong, Y. S., Ahmed, P. K. & Ali, M. Y., 2024, (Accepted/In press) In: Asia Pacific Journal of Marketing and Logistics. 18 p.Research output: Contribution to journal › Article › Research › peer-review
1 Citation (Scopus) -
A Phenomenology of Career Change in the Malaysian Workforce: The Narratives of Rejectors, Navigators and Seekers
Yee, J., Chong, Y. S. & Ahmed, P. K., 2023, 1st ed. Singapore Singapore: Springer. 122 p.Research output: Book/Report › Book › Research › peer-review
Prizes
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Best Paper Award (6th International Research Symposium in Service Management)
Yit Sean, Chong (Recipient), 2015
Prize: Prize (including medals and awards)
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Best Paper Award (Marketing and Communication Stream in Australia and New Zealand Academy of Management Conference)
Yit Sean, Chong (Recipient), 2012
Prize: Prize (including medals and awards)
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Best Paper Award (Services and Customer Relationship Marketing Track, Academy of Marketing Conference)
Yit Sean, Chong (Recipient), 2015
Prize: Prize (including medals and awards)
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Best Presentation Award for the Doctoral Colloquium
Yit Sean, Chong (Recipient), 2009
Prize: Prize (including medals and awards)
Activities
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Université Jean Moulin Lyon III (Jean Moulin University Lyon 3)
Yit Sean Chong (Visiting academic)
8 Jan 2025 → 17 Jan 2025Activity: Visiting an external institution types › Visiting an external academic institution
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Mentorship for Senior Fellowship Application for Advance HE, UK
Chong Yit Sean (Speaker)
Dec 2024Activity: Other Teaching Engagements and non-HDR Supervisions › Mentor/ Internship supervision
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Advanced Leadership Development Series for Middle/Senior Hospital Administrators
Chong Yit Sean (Host), Jane Tong (Contributor) & Erniel Bayhon Barrios (Contributor)
17 Aug 2024Activity: Community Talks, Presentations, Exhibitions and Events › Collaboration on community projects
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Asia Pacific Journal of Marketing and Logistics (Journal)
Yit Sean Chong (Peer reviewer)
2024Activity: Publication peer-review and editorial work types › Peer review responsibility
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Advance HE (External organisation)
Chong Yit Sean (Member)
11 Mar 2024Activity: Industry, Government and Philanthropy Engagement and Partnerships › Membership of networks of excellence
Press/Media
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Beyond the Books: Nurturing Well-Rounded Leaders and Lifelong Learners
26/08/24
1 Media contribution
Press/Media: Article/Feature
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Advanced Leadership Development Series for Healthcare Professionals
20/08/24
1 item of Media coverage
Press/Media: Blogs, Podcasts and Social Media › Social Media Article
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Be Inspired Page - Portfolio podcasts: Amplifying student voices in the industry
6/11/23
1 item of Media coverage
Press/Media: Article/Feature
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Monash Student Leadership Insights Series: A Conversation with Dr. Esther Chong
18/07/23
1 Media contribution
Press/Media: Blogs, Podcasts and Social Media › Podcasts
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