Research output per year
Research output per year
Personal profile
Biography
Dr Cameron Huston is an assistant lecturer at Monash University (Caulfield, Melbourne). He completed his PhD in Marketing at Monash University researching online gaming communities. Cameron's research interests include digital consumption, communities and subcultures, and pedagogy. He has taught a ranged of undergraduate and postgraduate subjects including principles of marketing, consumer behaviour, and marketing strategy and implementation.
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Finding your place: how first-year students experience group allocation
Huston, C. & Chang, J., 2025, ANZMAC 2025 Conference Proceedings: Riding the Waves: Navigating Marketing's Dynamce Landscape. Piehler, R., Webster, C., Casidy, R. & Thyne, M. (eds.). 1st ed. Australia: Australia & New Zealand Marketing Academy (ANZMAC), p. 372-375 4 p.Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Other › peer-review
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Normalizing the toxic consumer subject: sustaining neoliberal logics within online gaming
Huston, C. Y., Cruz, A. G. B. & Zoppos, E., Dec 2023, In: Journal of Macromarketing. 43, 4, p. 447-459 13 p.Research output: Contribution to journal › Article › Research › peer-review
Open AccessFile6 Link opens in a new tab Citations (Scopus) -
Welcome to esports, you suck: understanding new consumer socialisation within a toxic consumption collective
Huston, C. Y., Cruz, A. G. B. & Zoppos, E., 2023, In: Journal of Marketing Management. 39, 15-16, p. 1451-1476 26 p.Research output: Contribution to journal › Article › Research › peer-review
Open AccessFile9 Link opens in a new tab Citations (Scopus) -
Dimensionalizing esports consumption: alternative journeys to professional play
Huston, C., Cruz, A. G. B. & Zoppos, E., May 2022, In: Journal of Consumer Culture. 22, 2, p. 456-475 20 p.Research output: Contribution to journal › Article › Research › peer-review
23 Link opens in a new tab Citations (Scopus)
Activities
- 2 Contribution to conference
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Consumer Culture Theory 2026
Huston, C. (Speaker), Cruz, A. (Speaker) & Venkatraman, R. (Speaker)
1 Jul 2026Activity: Participating in or organising an event types › Contribution to conference
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Consumer Culture Theory Conference 2025
Huston, C. (Speaker) & Cruz, A. (Speaker)
25 Jun 2025Activity: Participating in or organising an event types › Contribution to conference