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Personal profile

Biography

Bruce works in the Department of Management at Monash Business School.

He is a graduate of two universities in South Africa, and the European Doctoral Program (EDP) in entrepreneurship and small business in Spain and Sweden, and completed his PhD at the UAB, Barcelona, Spain. He was the recipient of a scholarship which allowed him to spend two years in Sweden, working on research projects. He has extensive lecturing experience having been part of the academic staff at universities in Australia, UK, Sweden and South Africa, where he has taught courses at undergraduate, postgraduate and MBA levels. In addition, he has delivered papers at conferences both nationally and internationally. Furthermore, he has published in several peer-reviewed academic journals, such as Education and Training; Journal of Small Business and Entrepreneurship; Journal of Entrepreneurship and Entrepreneurship Policy Journal. He has co-authored textbooks with Prentice Hall and Oxford University Press, written a number of chapters in various management books with a range of publishers, and regularly reviews textbooks for a range of international publishers.

Monash teaching commitment

MGB2430: People, culture and strategy

MGF1010: Introduction to management

 

Research interests

Institutional environment of entrepreneurship (formal and informal)

Diversity in entrepreneurship (ethnicity, immigrant, gender, social, youth)

Emerging economies

Gamification in business education

Verbal feedback

Engagement of international students

Education/Academic qualification

Business, PhD, Universitat Autònoma de Barcelona - UAB Barcelona

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2003 2015

Harnessing externalities to enhance competitiveness in an industrial cluster: experiences in a South African cluster

Jesselyn, M. & Mitchell, B., 30 Apr 2015, Handbook of Research on Global Competitive Advantage through Innovation and Entrepreneurship. Carmo Farinha, L. M., Ferreira, J. J. M., Lawton Smith, H. & Bagchi-Sen, S. (eds.). Hershey PA USA: IGI Global, p. 202-219 18 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

African Entrepreneurship: Displacement or Desire for Independence?

Mitchell, B. C., 2007, Entrepreneurship in a Complex Society. The Edwin Mellen Press Ltd

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

Entrepreneurship X-Kit (Undergraduate)

Co, M. J., Gronewald, J., Mitchell, B., Nayager, T., van Zyl, J. & Visser, K., 2007, Cape Town: Pearson.

Research output: Book/ReportTextbookOtherpeer-review

Entrepreneurs’ Perception of Policy in the South African Context

Mitchell, B. C. & Co, M. J., 2007, Entrepreneurship in a Complex Society. The Edwin Mellen Press Ltd

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

Ethnic Entrepreneurship in South Africa: An Embedded Approach to the Study Among Various Ethnic Groups

Mitchell, B. C. & Co, M. J., 2007, Handbook of Research on Ethnic Minority Entrepreneurship: A Co-Evolutionary View on Resource Management. Dana, L-P. (ed.). Cornwall, UK: Edward Elgar Publishing, p. 681-705 24 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review