Brady Robards


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Personal profile


Brady Robards is a Senior Lecturer in Sociology at Monash University in the School of Social Sciences. His research explores how young people use and produce digital social media, such as Facebook, Instagram, Tumblr, Snapchat, and Reddit. Brady’s recent research focuses on the role of social media platforms as archives of memory, made up of digital traces of life over years of use. Brady also studies social media use among particular groups (LGBTIQ+ people, high school students, tourists) and is interested in research methods involving social media (‘scrolling back’ with research participants, friending participants, and incorporating visual media into qualitative analysis).

Brady is a member of the Association of Internet Researchers (AoIR) and serves on the Executive of The Australian Sociological Association (TASA). With Akane Kanai, Brady is also the co-convenor of the Monash Digital Cultures Research Group.

Brady coordinates the Sociology Major at Monash.

Monash teaching commitment

Research interests

  • Social media (long-term use, memory, and impact on employment)
  • Youth culture and internet cultures
  • Gender and sexuality
  • Digital research methods and ethics

External positions

Executive Committee, The Australian Sociological Association

2015 → …

Member, Association of Internet Researchers (AoIR)

2011 → …


  • social media
  • youth
  • gender
  • sexuality
  • qualitative methodology
  • internet research
  • digital society

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Projects 2014 2021

Scrolling Beyond Binaries

Robards, B. J., Churchill, B., Byron, P., Vivienne, S. & Hanckel, B.

1/01/16 → …

Project: Research

Facebook Timelines

Robards, B. J. & Lincoln, S.


Project: Research

Sensing Tourist Travel in Tasmania

Hardy, A., Eccleston, R., Robards, B. J., Wong, T., Aryal, J., Tinch, D., Booth, K. & Hyslop, S.


Project: Research

Research Output 2010 2018

Belonging and Neo-Tribalism on Social Media Site Reddit

Robards, B. J., 2018, Neo-Tribes: Consumption, Leisure and Tourism. Hardy, A., Bennett, A. & Robards, B. (eds.). Cham Switzerland: Palgrave Macmillan, p. 187-206 20 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

Forming connections in the digital era: Tinder, a new tool in young Australian intimate life

Newett, L., Churchill, B. & Robards, B. J., 2018, (Accepted/In press) In : Journal of Sociology. 16 p.

Research output: Contribution to journalArticleResearchpeer-review

Neo-Tribes: Consumption, Leisure and Tourism

Bennett, A. (ed.), Hardy, A. (ed.) & Robards, B. J. (ed.), 2018, Palgrave Macmillan. 259 p.

Research output: Book/ReportEdited BookOtherpeer-review

Tool, toy and tutor: Subjective experiences of digital self-tracking

Lyall, B. J. & Robards, B. J., 2018, In : Journal of Sociology. 54, 1, p. 108-124 17 p.

Research output: Contribution to journalArticleResearchpeer-review

Beyond social media panics for 'at risk' youth in mental health practice

Hendry, N. A., Robards, B. & Stanford, S., 2017, Beyond the risk paradigm in mental health policy and practice. Stanford, S., Sharland, E. & Rovinelli Heller, N. (eds.). Palgrave Macmillan, p. 135-154 20 p. (Beyond the Risk Paradigm).

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

Press / Media

Youth exodus from Facebook

Brady Jay Robards


1 media contribution

Press/Media: Expert Comment

There's something queer about Tumblr

Paul Byron & Brady Jay Robards


1 media contribution

Press/Media: Article/Feature