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Personal profile


Brady Robards is a Senior Lecturer in Sociology at Monash University in the School of Social Sciences. His research explores how young people use and produce digital social media, such as Facebook, Instagram, Tumblr, Snapchat, and Reddit. Brady’s recent research focuses on the role of social media platforms as archives of memory, made up of digital traces of life over years of use. Brady also studies social media use among particular groups (LGBTIQ+ people, high school students, tourists) and is interested in research methods involving social media (‘scrolling back’ with research participants, friending participants, and incorporating visual media into qualitative analysis).

Brady is a member of the Association of Internet Researchers (AoIR) and serves on the Executive of The Australian Sociological Association (TASA). With Akane Kanai, Brady is also the co-convenor of the Monash Digital Cultures Research Group.

Brady coordinates the Sociology Major at Monash.

Monash teaching commitment

Research interests

  • Social media (long-term use, memory, and impact on employment)
  • Youth culture and internet cultures
  • Gender and sexuality
  • Digital research methods and ethics

External positions

Executive Committee, The Australian Sociological Association


Member, Association of Internet Researchers (AoIR)

2011 → …


  • social media
  • youth
  • gender
  • sexuality
  • qualitative methodology
  • internet research
  • digital society

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Projects 2014 2022

Research Output 2010 2019

Open Access

Exploring men's risky drinking cultures

Roberts, S., Ralph, B. L., Elliott, K. B., Robards, B. J., Savic, M., Lindsay, J. M., O'Brien, K. S. & Lubman, D., 2019, Melbourne Victoria Australia: Victorian Health Promotion Foundation. 39 p.

Research output: Book/ReportCommissioned ReportOther

Open Access

Walking through, going along and scrolling back: Ephemeral mobilities in digital ethnography

Møller, K. & Robards, B., 1 Jan 2019, In : Nordicom Review. 40, 1, p. 95-109 15 p.

Research output: Contribution to journalReview ArticleResearchpeer-review

‘That’s not necessarily for them’: LGBTIQ + young people, social media platform affordances and identity curation

Hanckel, B., Vivienne, S., Byron, P., Robards, B. & Churchill, B., 2019, (Accepted/In press) In : Media, Culture and Society. p. 1-18 18 p.

Research output: Contribution to journalArticleResearchpeer-review

“Hey, I’m Having These Experiences”: Tumblr Use and Young People’s Queer (Dis)connections

Byron, P., Robards, B., Hanckel, B., Vivienne, S. & Churchill, B., 2019, In : International Journal of Communication. 13, p. 2239-2259 21 p.

Research output: Contribution to journalArticleResearchpeer-review

Press / Media

Youth exodus from Facebook

Brady Robards


1 media contribution

Press/Media: Expert Comment

The enduring significance of Pride

Brady Robards, Kirsten McLean & John Gardner


1 media contribution

Press/Media: Article/Feature

There's something queer about Tumblr

Paul Byron & Brady Robards


1 media contribution

Press/Media: Article/Feature