Personal profile


Brady Robards is a Senior Lecturer in Sociology at Monash University in the School of Social Sciences. Prior to this he was Associate Lecturer in Sociology at Griffith University (2011-2012) and Lecturer in Sociology at the University of Tasmania (2013-2016). His research explores how young people use and thus produce digital social media, such as Facebook, Instagram, Tumblr, Snapchat, and Reddit. Brady’s recent research focuses on the role of social media as archives of memory, made up of digital traces of life over years of use. Brady also studies social media use among particular groups (LGBTIQ+ people, high school students, and tourists) and is interested in research methods involving social media (‘scrolling back’ with research participants, friending participants, and incorporating visual media into qualitative analysis).

Brady is a member of the Association of Internet Researchers and serves on the Executive of the Australian Sociological Association

External positions

Affiliate Researcher, University of Tasmania

3 Jan 2017 → …

Affiliate Researcher, Griffith University

30 Jun 2012 → …


  • social media
  • youth
  • gender
  • sexuality
  • qualitative methodology
  • internet research
  • digital society

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Projects 2017 2019

Research Output 2010 2018

Forming connections in the digital era: Tinder, a new tool in young Australian intimate life

Newett, L., Churchill, B. & Robards, B. J. 2018 (Accepted/In press) In : Journal of Sociology. 16 p.

Research output: Contribution to journalArticle

Neo-Tribes: Consumption, Leisure and Tourism

Bennett, A. (ed.), Hardy, A. (ed.) & Robards, B. J. (ed.) 2018 Palgrave Macmillan. 259 p.

Research output: Book/ReportEdited Book

Tool, toy and tutor: Subjective experiences of digital self-tracking

Lyall, B. J. & Robards, B. J. 2018 In : Journal of Sociology. 54, 1, p. 108-124 17 p.

Research output: Contribution to journalArticle

Beyond social media panics for 'at risk' youth in mental health practice

Hendry, N. A., Robards, B. & Stanford, S. 2017 Beyond the risk paradigm in mental health policy and practice. Stanford, S., Sharland, E. & Rovinelli Heller, . N. (eds.). Palgrave Macmillan, p. 135-154 20 p. (Beyond the Risk Paradigm)

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)

Editing the project of the self: Sustained Facebook use and growing up online

Lincoln, S. & Robards, B. 2017 In : Journal of Youth Studies. 20, 4, p. 518-531 14 p.

Research output: Contribution to journalArticle

Press / Media

Youth exodus from Facebook

Brady Jay Robards


1 media contribution

Press/Media: Expert Comment

The enduring significance of Pride

Brady Jay Robards


1 media contribution

Press/Media: Other

There's something queer about Tumblr

Brady Jay Robards


1 media contribution

Press/Media: Other