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Personal profile


Brady Robards is a Senior Lecturer in Sociology at Monash University in the School of Social Sciences. Prior to this Brady was Associate Lecturer at Griffith University, and Lecturer in Sociology at the University of Tasmania. His research explores how young people use and produce digital social media, such as Facebook, Instagram, Tumblr, Snapchat, and Reddit. Brady's current projects include:

  • Social Media & Employment: Brady is currently working on a three year Australian Research Council (ARC) Discovery Early Career Researcher Award (DECRA) project on social media and employment. This project aims to investigate how a) young people present professional identities on social media when preparing for employment, and b) how employers use social media in recruitment.
  • Growing up on Facebook: With Sian Lincoln, since 2014 Brady has been studying sustained or longitudinal social media use among people in their 20s who have grown up using social media. Brady and Sian developed the 'social media scroll back' method to examine longitudinal digital traces inscribed on social media through regular use over years, where researchers can work with research participants as co-analysts of their own digital traces.
  • Scrolling Beyond Binaries: With Brendan Churchill, Paul Byron, Son Vivienne, and Benjamin Hanckel, since 2016 Brady has been studying social media use among LGBTIQ+ young people. This project employed mixed-methods, including a survey conducted in 2016 and interviews conducted in 2017. Key findings cover the ways in which different platforms are used to manage different audiences and networks, and how networked publics operate to build a sense of connection, community, and facilitate learning among queer and gender-diverse young people.

Brady is a member of the Association of Internet Researchers (AoIR) and The Australian Sociological Association (TASA).

With Akane Kanai, Brady is also the co-convenor of the Monash Digital Cultures Research Group.

Profile photo by T.J. Thomson.

Monash teaching commitment

Research interests

  • Social media (long-term use, memory, and impact on employment)
  • Youth culture and internet cultures
  • Gender and sexuality
  • Digital research methods and ethics

External positions

Member, Association of Internet Researchers (AoIR)

2011 → …

Member, The Australian Sociological Association (TASA)

2008 → …

Research area keywords

  • social media
  • youth
  • gender
  • sexuality
  • qualitative methodology
  • internet research
  • digital society

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Projects 2014 2022

Research Output 2010 2019

Exploring men's risky drinking cultures

Roberts, S., Ralph, B. L., Elliott, K. B., Robards, B. J., Savic, M., Lindsay, J. M., O'Brien, K. S. & Lubman, D., 2019, Melbourne Victoria Australia: Victorian Health Promotion Foundation. 39 p.

Research output: Book/ReportCommissioned ReportOther

Open Access

Internet Research and Digital Media Methods

Robards, B. & Hookway, N., 2019, Soical Research Methods. Walter, M. (ed.). 4th ed. Oxford UK: Oxford University Press, p. 430-451

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Otherpeer-review

1 Citation (Scopus)

Walking through, going along and scrolling back: Ephemeral mobilities in digital ethnography

Møller, K. & Robards, B., 1 Jan 2019, In : Nordicom Review. 40, 1, p. 95-109 15 p.

Research output: Contribution to journalReview ArticleResearchpeer-review

1 Citation (Scopus)

‘That’s not necessarily for them’: LGBTIQ+ young people, social media platform affordances and identity curation

Hanckel, B., Vivienne, S., Byron, P., Robards, B. & Churchill, B., 1 Nov 2019, In : Media, Culture and Society. 41, 8, p. 1261-1278 18 p.

Research output: Contribution to journalArticleResearchpeer-review

“Hey, I’m Having These Experiences”: Tumblr Use and Young People’s Queer (Dis)connections

Byron, P., Robards, B., Hanckel, B., Vivienne, S. & Churchill, B., 2019, In : International Journal of Communication. 13, p. 2239-2259 21 p.

Research output: Contribution to journalArticleResearchpeer-review

Press / Media

Youth exodus from Facebook

Brady Robards


1 Media contribution

Press/Media: Expert Comment

The enduring significance of Pride

Brady Robards, Kirsten Elizabeth McLean & John Grant Gardner


1 Media contribution

Press/Media: Article/Feature

There's something queer about Tumblr

Paul Byron & Brady Robards


1 Media contribution

Press/Media: Article/Feature