Skip to main navigation Skip to search Skip to main content
Bora Min

View Scopus Profile

Bora Min

Dr

 https://orcid.org/0000-0001-9611-9257
20162023

Research activity per year

Personal profile

Biography

Dr. Bora Min is a Senior Lecturer in the Marketing department at the Monash Business School, Monash University (Caulfield, Melbourne). Bora earend her Ph.D. in Marketing from the Marshall School of Business, Unversity of Southern California. She is a consumer behaviour researcher and experimentalist.

Ph.D., Marketing                                                        

University of Southern California, Los Angeles, USA

M.A., Social Psychology                                                     

Seoul National University, Seoul, Korea

B.A., Psychology & English Linguistics and Literature       

Seoul National University, Seoul, Korea

Research interests

  • Consumer experience with professional service providers
  • Gender equality belief and marketing practices
  • AI and consumer behaviour

Monash teaching commitment

  • Semester 1: MKF5401/BEX6401 'Theories of Marketing 1' to PhD students
  • Semester 2: MKF 5926 'Intergrated Marketing Communication' to Master's students

 

Tel: (990) 31562

Office: Building S5.32

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  1. SDG 3 - Good Health and Well-being
    SDG 3 Good Health and Well-being
  2. SDG 12 - Responsible Consumption and Production
    SDG 12 Responsible Consumption and Production