Personal profile


Dr. Bora Min is a Senior Lecturer in the Marketing department at the Monash Business School, Monash University (Caulfield, Melbourne). Bora earend her Ph.D. in Marketing from the Marshall School of Business, Unversity of Southern California. She is a consumer behaviour researcher and experimentalist.

Ph.D., Marketing                                                        

University of Southern California, Los Angeles, USA

M.A., Social Psychology                                                     

Seoul National University, Seoul, Korea

B.A., Psychology & English Linguistics and Literature       

Seoul National University, Seoul, Korea

Research interests

  • Consumer experience on C2C marketplaces
  • Consumer experience with professional service providers
  • Subjective age
  • Gender equality belief

Monash teaching commitment

She teaches MKF 5926 Intergrated Marketing Communication to Master's students at Caulfield.

Tel: (990) 31562

Office: Building S5.32

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being
  • SDG 12 - Responsible Consumption and Production