Research output per year
Research output per year
Personal profile
Biography
Bhoomija Ranjan is a Lecturer of Marketing at Monash University. She received her PhD and MS in Business Administration from the University of Rochester in 2017. She also obtained an MA in Economics from the University of Rochester.
Dr. Ranjan's research primarily focuses on understanding how firms and individuals make decisions through quantitative modeling techniques. Examples of this include how consumers pay attention and purchase products in the physical retail setting; how consumers respond to new brand/product entry; how firms and retailers can appropriately price their products.
Education/Academic qualification
Marketing, PhD, Studying Shopping Decisions and Layout Planning in Physical Retail Settings, University of Rochester
1 Jul 2012 → 30 Jun 2017
Award Date: 30 Jun 2017
Economics, Master of Arts, University of Rochester
15 Aug 2010 → 30 Jun 2012
Award Date: 30 Jun 2012
Mathematics and Scientific Computing, B.Sc-M.Sc, Indian Institute of Technology Kanpur
24 Jul 2005 → 31 May 2010
Award Date: 18 May 2010
External positions
Assistant Professor, Brandeis University
1 Jul 2017 → 31 Dec 2018
Research area keywords
- Quantitative Marketing
- Structural modelling
- Bayesian methods
- Retail Marketing
- Applied Data Science
Research output
- 3 Article
-
Non-face emojis in digital marketing: effects, contingencies, and strategic recommendations
Orazi, D. C., Ranjan, B. & Cheng, Y., May 2023, In: Journal of the Academy of Marketing Science. 51, 3, p. 570-597 28 p.Research output: Contribution to journal › Article › Research › peer-review
14 Citations (Scopus) -
Product launches with new attributes: a hybrid conjoint–consumer panel technique for estimating demand
Ellickson, P. B., Lovett, M. J. & Ranjan, B., Oct 2019, In: Journal of Marketing Research. 56, 5, p. 709-731 23 p.Research output: Contribution to journal › Article › Research › peer-review
-
Solving dual problems using a coevolutionary optimization algorithm
Deb, K., Gupta, S., Dutta, J. & Ranjan, B., 1 Nov 2013, In: Journal of Global Optimization. 57, 3, p. 891-933 43 p.Research output: Contribution to journal › Article › Research › peer-review
7 Citations (Scopus)
Prizes
-
Center of Excellence in Data Science Fellowship
Ranjan, Bhoomija (Recipient), 1 Jul 2016
Prize: Competitive Fellowships
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Fellow, the 50th American Marketing Association-Sheth Foundation Doctoral Consortium, hosted by London Business School
Ranjan, Bhoomija (Recipient), 15 Jul 2015
Prize: National/international honour
-
Invitation to attend National Bureau of Economic Research conference on Economics of Digitization
Ranjan, Bhoomija (Recipient), 1 Apr 2021
Prize: Other distinction
-
Monash University 'Purple Letter' for Outstanding Teaching Performance
Ranjan, Bhoomija (Recipient), 29 Sept 2020
Prize: Prize (including medals and awards)
Activities
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Dissertation Committee for Siqi Liu
Bhoomija Ranjan (Examiner)
11 Aug 2022Activity: External Academic Engagement › External HDR Supervision
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Australian and New Zealand Marketing Academy Conference 2022
Bhoomija Ranjan (Speaker)
5 Dec 2022Activity: Participating in or organising an event types › Contribution to conference
-
2nd Marketing Analytics Symposium Sydney
Bhoomija Ranjan (Speaker)
26 May 2022Activity: Participating in or organising an event types › Contribution to conference
-
International Journal of Research in Marketing (Journal)
Bhoomija Ranjan (Peer reviewer)
2022 → …Activity: Publication peer-review and editorial work types › Peer review responsibility
-
Australian and New Zealand Marketing Academy Conference 2021
Bhoomija Ranjan (Speaker)
29 Nov 2021Activity: Participating in or organising an event types › Contribution to conference
Press/Media
-
Thumbs down: Why using too many emojis to substitute words can harm your chances online
5/04/23 → 13/04/23
7 items of Media coverage
Press/Media: Profile/Interview
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Thumbs down: Why using too many emojis to substitute words can harm your chances online
Bhoomija Ranjan, Davide Orazi & Yimin Cheng
5/04/23
1 item of Media coverage
Press/Media: Article/Feature