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Personal profile


Bhoomija Ranjan is a Lecturer of Marketing at Monash University. She received her PhD and MS in Business Administration from the University of Rochester in 2017. She also obtained an MA in Economics from the University of Rochester.

Dr. Ranjan's research primarily focuses on understanding how firms and individuals make decisions through quantitative modeling techniques. Examples of this include how consumers pay attention and purchase products in the physical retail setting; how consumers respond to new brand/product entry; how firms and retailers can appropriately price their products.

Education/Academic qualification

Marketing, PhD, University of Rochester

1 Jul 201230 Jun 2017

Economics, Master of Arts, University of Rochester

15 Aug 201030 Jun 2012

Mathematics and Scientific Computing, B.Sc-M.Sc, Indian Institute of Technology Kanpur

24 Jul 200531 May 2010

External positions

Assistant Professor, Brandeis University

1 Jul 201731 Dec 2018


  • Quantitative Marketing
  • Structural modelling
  • Bayesian methods
  • Retail Marketing
  • Applied Data Science

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Research Output 2019 2019

Product launches with new attributes: a hybrid conjoint–consumer panel technique for estimating demand

Ellickson, P. B., Lovett, M. J. & Ranjan, B., 2019, (Accepted/In press) In : Journal of Marketing Research. 23 p.

Research output: Contribution to journalArticleResearchpeer-review