Research Output per year
Personal profile
Biography
Bhoomija Ranjan is a Lecturer of Marketing at Monash University. She received her PhD and MS in Business Administration from the University of Rochester in 2017. She also obtained an MA in Economics from the University of Rochester.
Dr. Ranjan's research primarily focuses on understanding how firms and individuals make decisions through quantitative modeling techniques. Examples of this include how consumers pay attention and purchase products in the physical retail setting; how consumers respond to new brand/product entry; how firms and retailers can appropriately price their products.
Education/Academic qualification
Marketing, PhD, University of Rochester
1 Jul 2012 → 30 Jun 2017
Economics, Master of Arts, University of Rochester
15 Aug 2010 → 30 Jun 2012
Mathematics and Scientific Computing, B.Sc-M.Sc, Indian Institute of Technology Kanpur
24 Jul 2005 → 31 May 2010
External positions
Assistant Professor, Brandeis University
1 Jul 2017 → 31 Dec 2018Keywords
- Quantitative Marketing
- Structural modelling
- Bayesian methods
- Retail Marketing
- Applied Data Science
Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Research Output 2019 2019
- 1 Article
Product launches with new attributes: a hybrid conjoint–consumer panel technique for estimating demand
Ellickson, P. B., Lovett, M. J. & Ranjan, B., 2019, (Accepted/In press) In : Journal of Marketing Research. 23 p.Research output: Contribution to journal › Article › Research › peer-review