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Personal profile


Benedict G.C. Dellaert is a professor of marketing and director of the department of Business Economics at the Erasmus School of Economics, Erasmus University Rotterdam, the Netherlands. He is also professor of marketing (fractional) at Monash Business School, Monash University.

Professor Dellaert's focus in research and education is on consumer decision-making and consumer- firm interaction.

His research findings have important implications in digital marketing, financial services, healthcare, and travel. He regularly works with financial services firms on projects to support consumer decision making with online (risk) communication and personalized recommendations. 

Professor Dellaert is currently a research theme coordinator at the Network for Studies on Pensions, Aging and Retirement (Netspar), a fellow of the Erasmus Research Institute of Management (ERIM), and a research fellow at the Tinbergen Institute. 

His former research and teaching positions include posts at the University of Sydney in Australia, Tilburg University in the Netherlands, and Maastricht University in the Netherlands.

External positions

Professor of Marketing, Erasmus University Rotterdam

2006 → …


  • Consumer decision making
  • Consumer-firm interaction
  • Behavioral decision theory
  • Choice experiments
  • Consumer finance

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Research Output 1998 2019

Individual pension risk preference elicitation and collective asset allocation with heterogeneity

Alserda, G. A. G., Dellaert, B. G. C., Swinkels, L. & van der Lecq, F. S. G., Apr 2019, In : Journal of Banking and Finance. 101, p. 206-225 20 p.

Research output: Contribution to journalArticleResearchpeer-review

Open Access

Comment on: patients' preferences for anti-osteoporosis drug treatment: a cross-European discrete choice experiment: reply

Hiligsmann, M., Dellaert, B. G., Watson, V. & Boonen, A., 1 Mar 2018, In : Rheumatology. 57, 3, p. 584-585 2 p.

Research output: Contribution to journalLetterOtherpeer-review

Regulating robo advice across the financial services industry

Baker, T. & Dellaert, B., 1 Jan 2018, In : Iowa Law Review. 103, 2, p. 713-749 37 p.

Research output: Contribution to journalReview ArticleResearchpeer-review

The consumer production journey: marketing to consumers as co-producers in the sharing economy

Dellaert, B. G. C., Oct 2018, (Accepted/In press) In : Journal of the Academy of Marketing Science. 17 p.

Research output: Contribution to journalArticleResearchpeer-review

Open Access

Deriving attribute utilities from mental representations of complex decisions

Dellaert, B. G. C., Arentze, T., Horeni, O. & Timmermans, H. J. P., 1 Mar 2017, In : Journal of Choice Modelling. 22, p. 24-38 15 p.

Research output: Contribution to journalArticleResearchpeer-review