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Personal profile


Benedict G.C. Dellaert is a professor of marketing and director of the department of Business Economics at the Erasmus School of Economics, Erasmus University Rotterdam, the Netherlands. He is also professor of marketing (fractional) at Monash Business School, Monash University.

Professor Dellaert's focus in research and education is on consumer decision-making and consumer- firm interaction.

His research findings have important implications in digital marketing, financial services, healthcare, and travel. He regularly works with financial services firms on projects to support consumer decision making with online (risk) communication and personalized recommendations. 

Professor Dellaert is currently a research theme coordinator at the Network for Studies on Pensions, Aging and Retirement (Netspar), a fellow of the Erasmus Research Institute of Management (ERIM), and a research fellow at the Tinbergen Institute. 

His former research and teaching positions include posts at the University of Sydney in Australia, Tilburg University in the Netherlands, and Maastricht University in the Netherlands.

External positions

Professor of Marketing, Erasmus University Rotterdam

2006 → …

Research area keywords

  • Consumer decision making
  • Consumer-firm interaction
  • Behavioral decision theory
  • Choice experiments
  • Consumer finance


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