Projects per year
Personal profile
Biography
Benedict G.C. Dellaert is a professor of marketing and director of the department of Business Economics at the Erasmus School of Economics, Erasmus University Rotterdam, the Netherlands. He is also professor of marketing (fractional) at Monash Business School, Monash University.
Professor Dellaert's focus in research and education is on consumer decision-making and consumer- firm interaction.
His research findings have important implications in digital marketing, financial services, healthcare, and travel. He regularly works with financial services firms on projects to support consumer decision making with online (risk) communication and personalized recommendations.
Professor Dellaert is currently a research theme coordinator at the Network for Studies on Pensions, Aging and Retirement (Netspar), a fellow of the Erasmus Research Institute of Management (ERIM), and a research fellow at the Tinbergen Institute.
His former research and teaching positions include posts at the University of Sydney in Australia, Tilburg University in the Netherlands, and Maastricht University in the Netherlands.
External positions
Professor of Marketing, Erasmus University Rotterdam
2006 → …Research area keywords
- Consumer decision making
- Consumer-firm interaction
- Behavioral decision theory
- Choice experiments
- Consumer finance
Network
Projects
- 1 Finished
-
‘Home alone’ online: Digital privacy, engagement, and complex financial decision-making.
Demmers, J., Dellaert, B. & Rotaru, K.
1/03/20 → 28/02/21
Project: Research
Research output
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Consumer decisions with artificially intelligent voice assistants
Dellaert, B. G. C., Shu, S. B., Arentze, T. A., Baker, T., Diehl, K., Donkers, B., Fast, N. J., Häubl, G., Johnson, H., Karmarkar, U. R., Oppewal, H., Schmitt, B. H., Schroeder, J., Spiller, S. A. & Steffel, M., 17 Aug 2020, In : Marketing Letters. 13 p.Research output: Contribution to journal › Article › Research › peer-review
Open Access -
Digital customization of consumer investments in multiple funds: virtual integration improves risk–return decisions
Lim, S., Donkers, B., van Dijl, P. & Dellaert, B. G. C., 2020, (Accepted/In press) In : Journal of the Academy of Marketing Science. 20 p.Research output: Contribution to journal › Article › Research › peer-review
Open Access -
Preference dynamics in sequential consumer choice with defaults
Donkers, B., Dellaert, B. G. C., Waisman, R. M. & Häubl, G., Dec 2020, In : Journal of Marketing Research. 57, 6, p. 1096-1112 17 p.Research output: Contribution to journal › Article › Research › peer-review
Open AccessFile -
Product set granularity and consumer response to recommendations
Tsekouras, D., Dellaert, B. G. C., Donkers, B. & Häubl, G., 2020, In : Journal of the Academy of Marketing Science. 48, p. 186-202 17 p.Research output: Contribution to journal › Article › Research › peer-review
Open AccessFile1 Citation (Scopus) -
The impact of health vs. non-health goals on individuals' lifestyle program choices: a discrete choice experiment approach
Benning, T. M., Dellaert, B. G. C. & Arentze, T. A., 30 Mar 2020, In : BMC Public Health. 20, 9 p., 411.Research output: Contribution to journal › Article › Research › peer-review
Open AccessFile1 Citation (Scopus)