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Personal profile


Dr. Aqilah Jahari is a lecturer in Marketing at Monash University. Prior to joining the faculty at Monash University, she was a lecturer in Marketing at Sunway University. She earned her Ph.D from Monash University in 2018 and graduated from her alma mater with First Class Honours for her undergraduate studies. Currently, she also serves as a Department Coordinator at Monash University.  

Aqilah’s primary research interests lie in tourism marketing and consumer behaviour, with a specific focus on understanding the social psychology of consumers’ decision-making process. Committed to multi-disciplinary research, her passion for research is driven by drawing on theoretical lens from psychology and sociology disciplines to explore a phenomenon. Her research has been published in international conferences, book chapters and refereed journals. In 2015, she was awarded a competitive research grant from Sumitomo Foundation to spearhead a research project on Muslim-friendly tourism.

Apart from her current commitments, Aqilah also serves the American Marketing Association (AMA) Higher Education Special Interest Group (Higher Ed SIG) as the Vice Chair of International Relations. A strong believer in giving back to the society, Aqilah renders her service to the scholarly community by serving the Journal of Consumer Behaviour, an A-ranked ABDC journal, as a member of the Editorial Review Board.

Monash teaching commitment

MKW 1120 Marketing Theory and Practice

MKM 5211 Applied Business Research

MKW 2420 Marketing Research Methods

MKW 2460 Integrated Marketing Communication

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 12 - Responsible Consumption and Production

Education/Academic qualification

Doctor of Philosophy, Monash University Malaysia

Award Date: 26 Sep 2018

Bachelor of Business and Commerce (Hons), Monash University Malaysia

Award Date: 4 Dec 2012

External positions

Vice Chair of International Relations (Marketing Higher Ed. SIG), American Marketing Association

1 Jul 2021 → …

Research area keywords

  • Consumer behaviour
  • Tourism marketing
  • Sustainable Consumption
  • Mixed method research
  • Islamic Marketing


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