If you made any changes in Pure these will be visible here soon.

Research Output 2009 2019

2019

Cultural globalization from the periphery: translation practices of English-speaking K-pop fans

Cruz, A. G. B., Seo, Y. & Binay, I., May 2019, (Accepted/In press) In : Journal of Consumer Culture. 22 p.

Research output: Contribution to journalArticleResearchpeer-review

LARPnography: an embodied embedded cognition method to probe the future

Orazi, D. C. & Cruz, A. G. B., Aug 2019, In : European Journal of Marketing. 53, 8, p. 1637-1664 28 p.

Research output: Contribution to journalArticleResearchpeer-review

2018

A paradoxical dynamic in a service labyrinth: insights from HIV care

Cruz, A. G. B., Snuggs, E. & Tsarenko, Y., 2018, In : European Journal of Marketing. 52, 11, p. 2252-2265 14 p.

Research output: Contribution to journalArticleResearchpeer-review

Religion as a field of transcultural practices in multicultural marketplaces

Cruz, A. G. B., Seo, Y. & Buchanan-Oliver, M., Oct 2018, In : Journal of Business Research. 91, p. 317-325 9 p.

Research output: Contribution to journalArticleResearchpeer-review

Trolling in online communities: a practice-based theoretical perspective

Cruz, A. G. B., Seo, Y. & Rex, M., 2018, In : The Information Society. 34, 1, p. 15-26 12 p.

Research output: Contribution to journalArticleResearchpeer-review

2017

Mobile masculinities: performances of remasculation

Cruz, A. G. B. & Buchanan-Oliver, M., 2017, In : European Journal of Marketing. 51, 7-8, p. 1374-1395 22 p.

Research output: Contribution to journalArticleResearchpeer-review

Moving toward settlement: tourism as acculturation practice

Cruz, A. G. B. & Buchanan-Oliver, M., 2017, In : European Journal of Marketing. 51, 4, p. 772-794 23 p.

Research output: Contribution to journalArticleResearchpeer-review

2016

The spectre of posthumanism in technology consumption: the death of the human?

Buchanan-Oliver, M. & Cruz, A. G. B., 2016, Death in a Consumer Culture. Dobscha, S. (ed.). 1st ed. Abingdon Oxon UK: Routledge, p. 276 - 291 16 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

2015

Bridging practices as enablers of intercultural translation

Cruz, A. G. B. & Buchanan-Oliver, M., 2015, In : Qualitative Market Research. 18, 4, p. 442 - 458 17 p.

Research output: Contribution to journalArticleResearchpeer-review

Food consumption and marketing: turning toward Asia

Seo, Y., Cruz, A. G. B. & Fam, K-S., 9 Nov 2015, In : Journal of Consumer Marketing. 32, 7, p. 501-504 4 p.

Research output: Contribution to journalArticleOtherpeer-review

Luxury brand markets as confluences of multiple cultural beliefs

Seo, Y., Buchanan-Oliver, M. & Cruz, A. G. B., 2015, In : International Marketing Review. 32, 2, p. 141-159 19 p.

Research output: Contribution to journalArticleResearchpeer-review

2011

Discourses of technology consumption: Ambivalence, fear, and liminality

Buchanan-Oliver, M. & Cruz, A. G. B., 2011, Advances in Consumer Research. Ahluwalia, R., Chartrand, T. L. & Ratner, R. K. (eds.). Duluth MN USA: Association for Consumer Research, Vol. 39. p. 287-291 5 p. (Advances in Consumer Research).

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

2010

Shaping the body and technology: Discursive implications for the strategic communication of technological brands

Buchanan-Oliver, M., Cruz, A. G. B. & Schroeder, J. E., 2010, In : European Journal of Marketing. 44, 5, p. 635 - 652 18 p.

Research output: Contribution to journalArticleResearchpeer-review

2009

The body and technology: Discourses shaping consumer experience and marketing communications of technological products and services

Buchanan-Oliver, M. & Cruz, A. G. B., 2009, Advances in Consumer Research. McGill, A. L. & Shavitt, S. (eds.). Duluth MN USA: Association for Consumer Research, Vol. 36. p. 367-371 5 p. (Advances in Consumer Research).

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review