Projects per year
Personal profile
Biography
Andy's work focusses on new ways to conceive how media make social reality. He is particularly interested in violence and aggression as forms of political communication. Andy is author of Exploring Media Research (2017), Youth and Media (2013) Investigating Audiences (2007) and Understanding Audiences, (2001). His new book, Digital Influence, explores the histories of phenomena such as representations of gender in film and reality TV, violence in political memes, the mainstreaming of populism, gun-control activism and public criticisms of media education. Andy has also published numerous journal articles and book chapters on media violence, reality television, political celebrity, alcohol marketing, rampage murders, terrorism, sport, military applications of social media and Chinese TV.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Research area keywords
- Media violence, media influence, media theory, political celebrity, media history
Collaborations and top research areas from the last five years
Projects
- 2 Finished
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Being Philosophical about digital media: applying critical thinking skills to new cultural environments
Chadha, M. (Primary Chief Investigator (PCI)), Butchart, S. (Chief Investigator (CI)), Howard, M. (Chief Investigator (CI)) & Ruddock, A. (Chief Investigator (CI))
15/03/18 → 1/06/19
Project: Research
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Alcohol Education among young people in rural Victoria. What do young people need, and how can media help?
1/07/07 → 1/02/08
Project: Research
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Rethinking the methodologies of media effects: introducing quantitative criticalism
Ruddock, A. & Scharrer, E., 2025, The Routledge Companion to Media Audiences. Hill, A. & Lunt, P. (eds.). 1st ed. Abingdon Oxon: Routledge, p. 494-510 17 p. (Routledge media and cultural studies companions).Research output: Chapter in Book/Report/Conference proceeding › Chapter (Book) › Research › peer-review
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History, Politics and the Evolution of Cultivation Theory: Beyond Violence?
Ruddock, A., 2024, 1st ed. Cham Switzerland: Palgrave Macmillan. 159 p. (Palgrave Studies in the History of the Media)Research output: Book/Report › Book › Research › peer-review
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Sport, media and populism: Why Polish soccer fans matter to European politics
Ruddock, A., 2023, In: Journal of Multicultural Discourses. 18, 3, p. 191-198 8 p.Research output: Contribution to journal › Comment / Debate › Other › peer-review
Open AccessFile -
The commodification and mediatization of fandom: creating executive fandom
Hutchins, B., Rowe, D. & Ruddock, A., 29 Apr 2022, Routledge Handbook for Sport Fans and Fandom. Coombs, D. S. & Osmond, A. C. (eds.). 1st ed. Abingdon Oxon UK: Routledge, p. 365-376 12 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter (Book) › Research › peer-review
3 Citations (Scopus) -
Digital Media Influence: A Cultivation Approach
Ruddock, A., 28 Mar 2020, 1 ed. Los Angeles USA: SAGE Publications Ltd. 152 p.Research output: Book/Report › Book › Research › peer-review
Prizes
Press/Media
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A CEO was shot dead in cold blood. His alleged killer is being hailed as folk hero. Why?
14/12/24
1 Media contribution
Press/Media: Expert Comment
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Kyle and Jackie O getting away with 'vulgar' content during school run hours.
7/11/24
1 item of Media coverage
Press/Media: Expert Comment
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Social media ethics in the Bondi Junction murders
15/04/24
1 Media contribution
Press/Media: Expert Comment
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