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Malaysia Department of Marketing
Malaysia Executive Management
Malaysia Sch of Business
Overview
Network
Outputs
(21)
Research output
Research output per year
2005
2009
2022
10
Article
6
Conference Paper
3
Other
1
Abstract
1
More
1
Review Article
Research output per year
Research output per year
3 results
Publication Year, Title
(descending)
Publication Year, Title
(ascending)
Title
Type
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2009
Effective electronic marketing communications: An application in the telecommunications sector
Ching, P. W.
,
Hammoudeh, S. (ed.)
,
Idris, I.
,
Ngassam, C. (ed.)
,
Ting, D. H.
&
Yap, S. F.
,
2009
,
p. 1 - 19
.
19 p.
Research output
:
Contribution to conference
›
Other
Identifying demand preferences patterns for multi-attribute alternatives
Ting, D. H.
,
Hammoudeh, S. (ed.)
&
Ngassam, C. (ed.)
,
2009
,
p. 1 - 15
.
15 p.
Research output
:
Contribution to conference
›
Other
Moderating effects of values and lifestyles on consumer perceptions and behaviour
Foong, M. Y.
,
Hammoudeh, S. (ed.)
,
Ting, D. H.
&
Ngassam, C. (ed.)
,
2009
,
p. 33 - 46
.
14 p.
Research output
:
Contribution to conference
›
Other